Credential 2015
www.growmint.com
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01
WHO WE ARE?
We are a local digital agencyOur organization structure is built to ensure we remain lean and agile while at the same time maintaining high standards in our expertise.
We know the IndonesianMarket inside & outWe understand Indonesian’s digital behavior and what works on digital channels
We will show you Our WorkThis is because we focus on the right matrices that result in quantifiable performance, all the while maintaining full transparency.
Size does not matterBig is not necessarily better as bigger agencies are likely to put larger clients on priority, at the expense of smaller firms, and it will tell on their work
Credential 2015
www.growmint.com
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
WHAT MAKESUS SPECIAL?
01 1 2 3Objective
DrivenUnderstandIndonesian
Market
+Digital
Behavior
Understandthe DigitalLandscape
Credential 2015
www.growmint.com
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
OBJECTIVEDRIVEN
01Identifying the objective is crucial
IMPROVE AWARENESS
CHANGE NEGATIVE
PERCEPTION
CHANGE TARGET
AUDIENCE HABIT
INCREASE POSITIVE BRAND
SENTIMENT
ESTABLISH TOP-OF-MIND
GROW MARKET SHARE
DRIVESALES
SOLUTION
1SOLUTION
2SOLUTION
3SOLUTION
4SOLUTION
5SOLUTION
6SOLUTION
7
Credential 2015
www.growmint.com
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
CUSTOMERJOURNEYToday’s customer journey includes many touch points - each one is an opportunity.Measure what matters most.
01Awareness that your brand exist
does not equal you are considered suitable for purchase consideration
Your brand bring stimulus to target
audience
STIMULUS
AWARENESS
INTEREST
DESIRE
New customer gained
ACTION
Credential 2015
www.growmint.com
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
CHOOSINGA SUITABLESTRATEGY
01
Certain strategies are more suitablefor certain objectives
Mobile ads
Social ads
YouTube ads
Banner ads
Buzzers
Guerilla / viral marketing
SEO
SEM
Content marketing
Forum seeding
Website
App
O�cial social media
Email marketing
Increase awareness
User acquisition / registration
Change negative perception
Increase positive brand sentiment
Change target audience habit
Establish top-of-mind
Grow market share
Drive sales
Credential 2015
www.growmint.com
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
CHOOSINGA SUITABLESTRATEGY
01
AWARENESS
UNSUCCESSFULOUTCOME
SUCCESSFULOUTCOME
Visible &Discoverable> Ads> SEO> Indexable owned asset> Content marketing> Social sharing
Not Visible &Not Discoverable> Mediocre social content> Only relying on FB> Contests
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
EXPERTISE IN INDONESIAN DIGITAL BEHAVIOR
02
OBJECTIVE
SUCCESSFUL OUTCOME
Customer Journey
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
THE NEW MOMENT OFTRUTH
02
The Zero Moment of Truth, a revolution in the way consumers search for information online and make decisions
about brands
THEN
NOW
STIMULUS POINT OF SALE EXPERIENCE
STIMULUS
ZMOT
POINT OF SALE EXPERIENCE
Why it matters now more than ever?
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
THE NEW MOMENT OFTRUTH
02
THE MARKET
83,700,000 69,000,000
Predicted to become 1st world rank by 2017 due to double digit Indonesian internet growth
6th world rank 3rd world rank
80% 66%
of Indonesians research product online before purchasing them
of internet users in Indonesiaused a smartphone during their
last purchase
1st world rank
Nielsen, Consumer Barometer, eMarketer,
Wikipedia
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
THE NEW MOMENT OFTRUTH
02
Information is not dependent on:
Media Space Size(multiple size and multiple channel)
TIme Constraint(always ON)
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
THE NEW MOMENT OFTRUTH
02
Brand brings stimulus to target
audience
STIMULUS
Target audience researches online
RESEARCH
Target audience finds a bad review of your brand, or finds
the stimulus / positive reviews of
competitor
BAD REVIEW
Brand losespotential customers
LOST
Do you really want to let the competition win?
What if your branddoesn’t exist in ZMOT?
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
IMPORTANCE OF CONTENT
02
STRATEGY is HALF the BATTLE
content is justas relevant
Rule ofthumb
Contentformat
Storyline
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
CONTENT:RULE OFTHUMB
02
Align with the brand role
Able to communicate the product benefits
BRANDSPECIFIC
UNIQUETO DIGITAL
Encourage additional information sharing
about the experience after purchasing the
product
Makes people want to share content
voluntarily
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
CONTENT:BRAND VOICE
02
CHARACTER / PERSONA
TONE LANGUAGE PURPOSE
Friendly
Warm
Inspiring
Playful
Authoritative
Professional
Personal
Humble
Clinical
Honest
Direct
Scientific
Complex
Savvy
Insider
Serious
Simple
Jargon-filled
Fun
Engage
Educate
Inform
Enable
Entertain
Sell
Amplify
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
CONTENT:STORYLINE
02
Which video left the bigger impression?
Which product would you more likely recommend ?
Which video would you share?
https://www.youtube.com/watch?v=QarsixZigs8 https://www.youtube.com/watch?v=BZuzJ--ZU5w
VS
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
CONTENT:FORMAT
02
VIDEO INFOGRAPHIC TEXT
Is it suitable for the designated platform?
Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
EXPERTISE IN INDONESIAN DIGITAL BEHAVIOR
02 we know how to:
map the rightSTRATEGIES
with the rightCONTENT
to meet the desiredOUTCOMES
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
OUR SERVICES
02. INDONESIAN DIGITAL BEHAVIOR
03
Mobile ads Social ads YouTube ads Banner ads SEM
Guerilla / viral marketing Buzzers Forum SEOContent
marketing
ASO
Asset development: Website, App, Social media
account
Asset maintenance / administration: Website, App, Social media
account
Email marketing
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
EXPERTISE INDIGITALLANDSCAPE
02. INDONESIAN DIGITAL BEHAVIOR
03
WE ARE ABOUT
BEST PRACTICES
QUANTIFIABLE
MEASURABLE
ACTIONABLE
A/B Testing
Targeting
Retargeting
Landing page optimization
Funnel optimization
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
A/B TESTING
02. INDONESIAN DIGITAL BEHAVIOR
03
KEY LEARNINGS
Sex doesn’t sell
Blondes don’t work
Props distract, but couches are fine
The right model matters even more than price of the product
If customers see a lacy pushup on a model they like, they'll buy it.Put the same thing on a model they don't,
and even a $10 price cut won't compel them.
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
A/B TESTING
02. INDONESIAN DIGITAL BEHAVIOR
03
VS
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
A/B TESTING
02. INDONESIAN DIGITAL BEHAVIOR
03
VS
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
TARGETING
02. INDONESIAN DIGITAL BEHAVIOR
03
imagine if you could target people who...
targeting the right group of people:
Have visited the your o�cial website
Have visited any brand website under your group
Haven’t visited your websites but share similar profile to those who have
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
RETARGETINGRetargeting works by keeping track of people who visit your site and displaying your ads to them as they visit other sites online
02. INDONESIAN DIGITAL BEHAVIOR
03
1 2 3
6 5 4
An Internet user Visits your site Leaves your site
The internet user more likely to convert into
a loyal customer
Increased exposure to your ad builds
reinforcement and improves TOM recall
As they browse the internet, your ad will
be displayed on other sites
Your RetargetingAD here
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
LANDING PAGE OPTIMIZATION
02. INDONESIAN DIGITAL BEHAVIOR
03
WHY DO SOME WEBSITES GET MUCH HIGHERCONVERSION RATES THAN OTHER WEBSITES ?
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
LANDING PAGE OPTIMIZATION
02. INDONESIAN DIGITAL BEHAVIOR
03
Variation version Dof The Sims 3 landing page has a
48%HIGHER CONVERSION RATE
VS
ORIGINAL / Control Variation VARIATION D
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
FUNNELOPTIMIZATION
02. INDONESIAN DIGITAL BEHAVIOR
03
Do you know where and why yourtransactions are failing?
Is there a clear logical flow?
Is data entry troublesome?
If someone else was asking you for the exact same data, in the exact
same sequence, how would you perceive him?
Are you asking for too much non-critical data people do not
want to give?
Are there control mechanisms that can validate data prior to
submission?
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
FUNNELOPTIMIZATION
02. INDONESIAN DIGITAL BEHAVIOR
03
Deleting “Company Name” field from theExpedia form that year, increased conversion rate by:
ORIGINAL /Control Variation
SHORTERVariation
$12M
Because that single field broke the flow of their entire UI:
WHY WAS CHANGING THIS FIELD SO CRITICAL?
When visitors see the “Company” field, they were confused
Visitors thought Expedia meant they should put in their Bank name
Users then put their’s Bank’s address into the billing fields
This led to failed transactions, which led to abandons
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
WHY ISOPTIMIZATIONIMPORTANT?
02. INDONESIAN DIGITAL BEHAVIOR
03Non-optimized
units:
20,000IMPRESSIONS
Optimizedunits*:
35,000IMPRESSIONS
Facebook Ad Landing Page + Sign Up UX
Accurate target
audience:
30%
Accurate target
audience:
85%
CTR:
0.7%Sign up:
0.5%
CTR:
2%
Sign up:
6%
*Based on internal data
Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
WHY ISOPTIMIZATIONIMPORTANT?
02. INDONESIAN DIGITAL BEHAVIOR
03
Design is subjective
Numbers don’t lie
BUT
Does your agency fine tune the processand quantify the improvement?
WE DO.
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
FACEBOOK & TWITTERCOMMUNITYMANAGEMENT
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
https://www.facebook.com/smartfren
http://www.socialbakers.com/statistics/facebook/pages/total/indonesia/brands/telecom/
http://www.socialbakers.com/statistics/twitter/profiles/indonesia/brands/telecom/
https://twitter.com/smartfrenworld
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
CONVERSIONSUCCESS
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
Objective: Generate more MERCHANT sign ups
ACHIEVEMENT
1217 1 37% 8.08%
Acquired Sellers Week Length Conversion Rate Global Industry Conversion Rate Benchmark
*Indonesia <2%
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
MEDIAOPTIMIZATION
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
Our next 28 days(Concurrent flights with rival)
Rival agency’s first 28 days
Our first 26 days
GrowMint significantly produced more revenue and transactions
GrowMint produced more revenue and significantly higher conversion rate
For the same amount of days (25 days):
2 May - 27 May 28 May - 23 JuneVS
During the same period:
28 May - 23 June
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
GUERILLAMARKETING
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
Additional Result: Achieved promotion to Hot Thread in Kaskus
GUERILLACAMPAIGN
SocialMediaAssets
SearchEngineMicrosite
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
SEARCHENGINEOPTIMIZATION
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
Achieved a TOP 10 average ranking(within 1st page of Google SERP)
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
CREATIVECAMPAIGN
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
On-Ground Educational Tutorial
Bebas Berbagi di Bulan Ramadhan bersama FWD Life Indonesia
https://www.youtube.com/watch?v=-Dn3QdNyMc4
“How to Claim” Video iFWD Liberate from FWD Life Indonesia
https://www.youtube.com/watch?v=NuB1Q0z7KYY
#BebaskanLangkah Campaign
Teaser series
https://www.youtube.com/watch?v=zJIbtBM-GGY&list=PLbNzrEk-KWAX26-ADjeemVIgNH0JeVTT6
Yakin, Melangkah, Beraksi! Cerita inspiratif dari FWD Life Indonesia
https://www.youtube.com/watch?v=hH5NDAJhD70
Kisah Anita Lusiya #bebaskanlangkah mengejar passion bersama FWD Life Indonesia
https://www.youtube.com/watch?v=Pf5O_MuKlRQ
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
CREATIVECAMPAIGN
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
BEST RESULTON BUSINESSPERFORMANCE
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
Results oriented
In-depth research
Highly optimized plan to conversion
Google & Facebook partner certified
Strong analytics & insights
Cost e�ective
Measure what matters
Credential 2015
www.growmint.com
01. ABOUT GROWMINT
OUR HAPPYCLIENTS
02. INDONESIAN DIGITAL BEHAVIOR
03. DIGITAL LANDSCAPE
04
and many more...