Growmint Credential 2015

Credential 2015www.growmint.com

ABOUTGROWMINT

DIGITALLANDSCAPE

INDONESIANDIGITALBEHAVIOR

PORTFOLIO

Credential 2015

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Credential 2015

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02. INDONESIAN DIGITAL BEHAVIOR

03. DIGITAL LANDSCAPE

04. PORTFOLIO

01

WHO WE ARE?

We are a local digital agencyOur organization structure is built to ensure we remain lean and agile while at the same time maintaining high standards in our expertise.

We know the IndonesianMarket inside & outWe understand Indonesian’s digital behavior and what works on digital channels

We will show you Our WorkThis is because we focus on the right matrices that result in quantifiable performance, all the while maintaining full transparency.

Size does not matterBig is not necessarily better as bigger agencies are likely to put larger clients on priority, at the expense of smaller firms, and it will tell on their work

Credential 2015

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04. PORTFOLIO

WHAT MAKESUS SPECIAL?

01 1 2 3Objective

DrivenUnderstandIndonesian

Market

+Digital

Behavior

Understandthe DigitalLandscape

Credential 2015

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04. PORTFOLIO

OBJECTIVEDRIVEN

01Identifying the objective is crucial

IMPROVE AWARENESS

CHANGE NEGATIVE

PERCEPTION

CHANGE TARGET

AUDIENCE HABIT

INCREASE POSITIVE BRAND

SENTIMENT

ESTABLISH TOP-OF-MIND

GROW MARKET SHARE

DRIVESALES

SOLUTION

1SOLUTION

2SOLUTION

3SOLUTION

4SOLUTION

5SOLUTION

6SOLUTION

7

Credential 2015

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04. PORTFOLIO

CUSTOMERJOURNEYToday’s customer journey includes many touch points - each one is an opportunity.Measure what matters most.

01Awareness that your brand exist

does not equal you are considered suitable for purchase consideration

Your brand bring stimulus to target

audience

STIMULUS

AWARENESS

INTEREST

DESIRE

New customer gained

ACTION

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04. PORTFOLIO

CHOOSINGA SUITABLESTRATEGY

01

Certain strategies are more suitablefor certain objectives

Mobile ads

Social ads

YouTube ads

Banner ads

Buzzers

Guerilla / viral marketing

SEO

SEM

Content marketing

Forum seeding

Website

App

O�cial social media

Email marketing

Increase awareness

User acquisition / registration

Change negative perception

Increase positive brand sentiment

Change target audience habit

Establish top-of-mind

Grow market share

Drive sales

Credential 2015

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04. PORTFOLIO

CHOOSINGA SUITABLESTRATEGY

01

AWARENESS

UNSUCCESSFULOUTCOME

SUCCESSFULOUTCOME

Visible &Discoverable> Ads> SEO> Indexable owned asset> Content marketing> Social sharing

Not Visible &Not Discoverable> Mediocre social content> Only relying on FB> Contests

ABOUTGROWMINT

DIGITALLANDSCAPE


PORTFOLIO

Credential 2015

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Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

EXPERTISE IN INDONESIAN DIGITAL BEHAVIOR

02

OBJECTIVE

SUCCESSFUL OUTCOME

Customer Journey

Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

THE NEW MOMENT OFTRUTH

02

The Zero Moment of Truth, a revolution in the way consumers search for information online and make decisions

about brands

THEN

NOW

STIMULUS POINT OF SALE EXPERIENCE

STIMULUS

ZMOT

POINT OF SALE EXPERIENCE

Why it matters now more than ever?

Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT


02

THE MARKET

83,700,000 69,000,000

Predicted to become 1st world rank by 2017 due to double digit Indonesian internet growth

6th world rank 3rd world rank

80% 66%

of Indonesians research product online before purchasing them

of internet users in Indonesiaused a smartphone during their

last purchase

1st world rank

Nielsen, Consumer Barometer, eMarketer,

Wikipedia

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04. PORTFOLIO

01. ABOUT GROWMINT


02

Information is not dependent on:

Media Space Size(multiple size and multiple channel)

TIme Constraint(always ON)

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04. PORTFOLIO

01. ABOUT GROWMINT


02

Brand brings stimulus to target

audience

STIMULUS

Target audience researches online

RESEARCH

Target audience finds a bad review of your brand, or finds

the stimulus / positive reviews of

competitor

BAD REVIEW

Brand losespotential customers

LOST

Do you really want to let the competition win?

What if your branddoesn’t exist in ZMOT?

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04. PORTFOLIO

01. ABOUT GROWMINT

IMPORTANCE OF CONTENT

02

STRATEGY is HALF the BATTLE

content is justas relevant

Rule ofthumb

Contentformat

Storyline

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04. PORTFOLIO

01. ABOUT GROWMINT

CONTENT:RULE OFTHUMB

02

Align with the brand role

Able to communicate the product benefits

BRANDSPECIFIC

UNIQUETO DIGITAL

Encourage additional information sharing

about the experience after purchasing the

product

Makes people want to share content

voluntarily

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04. PORTFOLIO

01. ABOUT GROWMINT

CONTENT:BRAND VOICE

02

CHARACTER / PERSONA

TONE LANGUAGE PURPOSE

Friendly

Warm

Inspiring

Playful

Authoritative

Professional

Personal

Humble

Clinical

Honest

Direct

Scientific

Complex

Savvy

Insider

Serious

Simple

Jargon-filled

Fun

Engage

Educate

Inform

Enable

Entertain

Sell

Amplify

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04. PORTFOLIO

01. ABOUT GROWMINT

CONTENT:STORYLINE

02

Which video left the bigger impression?

Which product would you more likely recommend ?

Which video would you share?

https://www.youtube.com/watch?v=QarsixZigs8 https://www.youtube.com/watch?v=BZuzJ--ZU5w

VS

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04. PORTFOLIO

01. ABOUT GROWMINT

CONTENT:FORMAT

02

VIDEO INFOGRAPHIC TEXT

Is it suitable for the designated platform?

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04. PORTFOLIO

01. ABOUT GROWMINT

EXPERTISE IN INDONESIAN DIGITAL BEHAVIOR

02 we know how to:

map the rightSTRATEGIES

with the rightCONTENT

to meet the desiredOUTCOMES

ABOUTGROWMINT

DIGITALLANDSCAPE


PORTFOLIO

Credential 2015

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Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

OUR SERVICES


03

Mobile ads Social ads YouTube ads Banner ads SEM

Guerilla / viral marketing Buzzers Forum SEOContent

marketing

ASO

Asset development: Website, App, Social media

account

Asset maintenance / administration: Website, App, Social media

account

Email marketing

Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

EXPERTISE INDIGITALLANDSCAPE


03

WE ARE ABOUT

BEST PRACTICES

QUANTIFIABLE

MEASURABLE

ACTIONABLE

A/B Testing

Targeting

Retargeting

Landing page optimization

Funnel optimization

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04. PORTFOLIO

01. ABOUT GROWMINT

A/B TESTING


03

KEY LEARNINGS

Sex doesn’t sell

Blondes don’t work

Props distract, but couches are fine

The right model matters even more than price of the product

If customers see a lacy pushup on a model they like, they'll buy it.Put the same thing on a model they don't,

and even a $10 price cut won't compel them.

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04. PORTFOLIO

01. ABOUT GROWMINT

A/B TESTING


03

VS

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04. PORTFOLIO

01. ABOUT GROWMINT

A/B TESTING


03

VS

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04. PORTFOLIO

01. ABOUT GROWMINT

TARGETING


03

imagine if you could target people who...

targeting the right group of people:

Have visited the your o�cial website

Have visited any brand website under your group

Haven’t visited your websites but share similar profile to those who have

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04. PORTFOLIO

01. ABOUT GROWMINT

RETARGETINGRetargeting works by keeping track of people who visit your site and displaying your ads to them as they visit other sites online


03

1 2 3

6 5 4

An Internet user Visits your site Leaves your site

The internet user more likely to convert into

a loyal customer

Increased exposure to your ad builds

reinforcement and improves TOM recall

As they browse the internet, your ad will

be displayed on other sites

Your RetargetingAD here

Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

LANDING PAGE OPTIMIZATION


03

WHY DO SOME WEBSITES GET MUCH HIGHERCONVERSION RATES THAN OTHER WEBSITES ?

Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

LANDING PAGE OPTIMIZATION


03

Variation version Dof The Sims 3 landing page has a

48%HIGHER CONVERSION RATE

VS

ORIGINAL / Control Variation VARIATION D

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04. PORTFOLIO

01. ABOUT GROWMINT

FUNNELOPTIMIZATION


03

Do you know where and why yourtransactions are failing?

Is there a clear logical flow?

Is data entry troublesome?

If someone else was asking you for the exact same data, in the exact

same sequence, how would you perceive him?

Are you asking for too much non-critical data people do not

want to give?

Are there control mechanisms that can validate data prior to

submission?

Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

FUNNELOPTIMIZATION


03

Deleting “Company Name” field from theExpedia form that year, increased conversion rate by:

ORIGINAL /Control Variation

SHORTERVariation

$12M

Because that single field broke the flow of their entire UI:

WHY WAS CHANGING THIS FIELD SO CRITICAL?

When visitors see the “Company” field, they were confused

Visitors thought Expedia meant they should put in their Bank name

Users then put their’s Bank’s address into the billing fields

This led to failed transactions, which led to abandons

Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

WHY ISOPTIMIZATIONIMPORTANT?


03Non-optimized

units:

20,000IMPRESSIONS

Optimizedunits*:

35,000IMPRESSIONS

Facebook Ad Landing Page + Sign Up UX

Accurate target

audience:

30%

Accurate target

audience:

85%

CTR:

0.7%Sign up:

0.5%

CTR:

2%

Sign up:

6%

*Based on internal data

Credential 2015

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04. PORTFOLIO

01. ABOUT GROWMINT

WHY ISOPTIMIZATIONIMPORTANT?


03

Design is subjective

Numbers don’t lie

BUT

Does your agency fine tune the processand quantify the improvement?

WE DO.

ABOUTGROWMINT

DIGITALLANDSCAPE


PORTFOLIO

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Credential 2015

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01. ABOUT GROWMINT

FACEBOOK & TWITTERCOMMUNITYMANAGEMENT



04

https://www.facebook.com/smartfren

http://www.socialbakers.com/statistics/facebook/pages/total/indonesia/brands/telecom/

http://www.socialbakers.com/statistics/twitter/profiles/indonesia/brands/telecom/

https://twitter.com/smartfrenworld

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01. ABOUT GROWMINT

CONVERSIONSUCCESS



04

Objective: Generate more MERCHANT sign ups

ACHIEVEMENT

1217 1 37% 8.08%

Acquired Sellers Week Length Conversion Rate Global Industry Conversion Rate Benchmark

*Indonesia <2%

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01. ABOUT GROWMINT

MEDIAOPTIMIZATION



04

Our next 28 days(Concurrent flights with rival)

Rival agency’s first 28 days

Our first 26 days

GrowMint significantly produced more revenue and transactions

GrowMint produced more revenue and significantly higher conversion rate

For the same amount of days (25 days):

2 May - 27 May 28 May - 23 JuneVS

During the same period:

28 May - 23 June

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01. ABOUT GROWMINT

GUERILLAMARKETING



04

Additional Result: Achieved promotion to Hot Thread in Kaskus

GUERILLACAMPAIGN

SocialMediaAssets

SearchEngineMicrosite

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01. ABOUT GROWMINT

SEARCHENGINEOPTIMIZATION



04

Achieved a TOP 10 average ranking(within 1st page of Google SERP)

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01. ABOUT GROWMINT

CREATIVECAMPAIGN



04

On-Ground Educational Tutorial

Bebas Berbagi di Bulan Ramadhan bersama FWD Life Indonesia

https://www.youtube.com/watch?v=-Dn3QdNyMc4

“How to Claim” Video iFWD Liberate from FWD Life Indonesia

https://www.youtube.com/watch?v=NuB1Q0z7KYY

#BebaskanLangkah Campaign

Teaser series

https://www.youtube.com/watch?v=zJIbtBM-GGY&list=PLbNzrEk-KWAX26-ADjeemVIgNH0JeVTT6

Yakin, Melangkah, Beraksi! Cerita inspiratif dari FWD Life Indonesia

https://www.youtube.com/watch?v=hH5NDAJhD70

Kisah Anita Lusiya #bebaskanlangkah mengejar passion bersama FWD Life Indonesia

https://www.youtube.com/watch?v=Pf5O_MuKlRQ

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01. ABOUT GROWMINT

CREATIVECAMPAIGN



04

Credential 2015

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01. ABOUT GROWMINT

BEST RESULTON BUSINESSPERFORMANCE



04

Results oriented

In-depth research

Highly optimized plan to conversion

Google & Facebook partner certified

Strong analytics & insights

Cost e�ective

Measure what matters

Credential 2015

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01. ABOUT GROWMINT

OUR HAPPYCLIENTS



04

and many more...

THANK YOU

www.growmint.comBusiness Development

Marketing

Growmint Credential 2015