Growth hackers are engineers
leading teams of engineers
In traditional marketing a
bunch of non-technical marketers
reporting to them
In these startups the
entire traditional
marketing is disrupted
Growth hackers has helped companies like Dropbox,Mailbox,Twtt
er,Pinterest,Facebook,Sn
apchat,Evernote,Mint.com,Ap
psumo,stumbleupon,now worth billions and billions of dollars
A new model of marketing designed to utilize the many new
tools of the internet: E-mail, Data, Social
media, Bootstrapping
A growth hacker is someone who has thrown the
books of the traditional
marketing and has replaced it
with only what is tractable,
scalable, and testable
The new marketing mindset doesn’t
begins not a few weeks before
launch but in fact
during the development and design phase.
• The growth hacker helps with iterations, advises, and analyses every facet of the business
• PMF is primarily backed with data and information
How do you get
PMF
• Job as marketers is to simply work on what we’ve got instead of working on and improving what we’ve got-the whole game changes
• Change is possible-which means you need your business to be available and open for it.
Open up to
feedback
Marketing efforts are wasted on Mediocre products
So don’t tolerate mediocrity
Some companies
that overcame mediocre products
Not all are the
right people
• The outward facing marketing and PR efforts are simply to reach out to capture , at the beginning, a group of highly interested,loyal,and fanatical users
Let’s get
technical
• “build it and they will come” is the assumption of the web.
• Customers have to be acquired , but it shouldn’t be a bombardment, it’s with a targeted offensive in the right places aimed at the right people.
The growth hacker’s joblike we marketers have always done
is to do that pulling
Some companies that pulled customers
• Its more meaningful to have a brand built through the voices of your customers instead of expensive commercials
Publicity
• If your business has to go viral it must be baked into your product.
• There must be a reason to share it and that means to do so.
Growth hacking
your business virality
Only a specific type of product or business or piece of content will go viral-it not only has to be worth spreading, it has to
provoke a desire in people to spread it
Some companies that became popular through virality
Always be tweaking
• Why not optimize internally instead of constantly chasing lead generation?
• The add up the same thing: better and more profitable customersScaling
retention and
optimization
• 5% increase in customer retention can mean a 30% increase in profitability for the company
Some companies that works on retention
and optimization