GROWTH HACKING PREPARED BY

Aishwaryah. S 32114Bharathidasan Institute

of Management

Growth hackers are engineers

leading teams of engineers

In traditional marketing a

bunch of non-technical marketers

reporting to them

In these startups the

entire traditional

marketing is disrupted

Growth hackers has helped companies like Dropbox,Mailbox,Twtt

er,Pinterest,Facebook,Sn

apchat,Evernote,Mint.com,Ap

psumo,stumbleupon,now worth billions and billions of dollars

A new model of marketing designed to utilize the many new

tools of the internet: E-mail, Data, Social

media, Bootstrapping

A growth hacker is someone who has thrown the

books of the traditional

marketing and has replaced it

with only what is tractable,

scalable, and testable

The new marketing mindset doesn’t

begins not a few weeks before

launch but in fact

during the development and design phase.

• The growth hacker helps with iterations, advises, and analyses every facet of the business

• PMF is primarily backed with data and information

How do you get

PMF

• Job as marketers is to simply work on what we’ve got instead of working on and improving what we’ve got-the whole game changes

• Change is possible-which means you need your business to be available and open for it.

Open up to

feedback

Marketing efforts are wasted on Mediocre products

So don’t tolerate mediocrity

Some companies

that overcame mediocre products

Not all are the

right people

• The outward facing marketing and PR efforts are simply to reach out to capture , at the beginning, a group of highly interested,loyal,and fanatical users

Let’s get

technical

• “build it and they will come” is the assumption of the web.

• Customers have to be acquired , but it shouldn’t be a bombardment, it’s with a targeted offensive in the right places aimed at the right people.

The growth hacker’s joblike we marketers have always done

is to do that pulling

Some companies that pulled customers

• Its more meaningful to have a brand built through the voices of your customers instead of expensive commercials

Publicity

• If your business has to go viral it must be baked into your product.

• There must be a reason to share it and that means to do so.

Growth hacking

your business virality

Only a specific type of product or business or piece of content will go viral-it not only has to be worth spreading, it has to

provoke a desire in people to spread it

Some companies that became popular through virality

Always be tweaking

• Why not optimize internally instead of constantly chasing lead generation?

• The add up the same thing: better and more profitable customersScaling

retention and

optimization

• 5% increase in customer retention can mean a 30% increase in profitability for the company

Some companies that works on retention

and optimization