Has Language In Media Become More Crude Over

The Last 20 Years?

So…

Is This Trend Taking Hold In Children’s Media Also?

YES!

• It has been the target of many Studies.

Ashley Case

Side 1

• significantly higher amount of violence in animated films than in non-animated films

• average of 7.86 violent incidents per hour

Side 2

• G-rated = contains nothing in theme, language, nudity, sex, violence or other matters that would offend parents whose younger children view the motion picture

• tightening of standards in the last two years

Methodology…

• Get a list

• Compare it to the language used in 1st Care Bears movie and last Care Bears movie.

BUT…

• Lacking a list (from a reliable source) of unacceptable terms for children ages 7 and younger

NEW Methodology!

• Compile words from both movies in to a list

• Give them to mothers of children age 7 and younger.

• Compile the results

Sample:

Not a problem

Depends on context

Not in my kid’s vocab!

Evil

Grumpy

Gosh

Rating System

• No problem: rating of 0

• Depends: rating of 1

• Not to be used: rating of 2

• Multiply rating by number of votes

= points for each time word

is found in script

Possible Outcomes

• 1st Care Bears movie has better language

• Newest Care Bears movie has better language

• No significant division

Future Work

• Include other Care Bear movies

• Include other re-released children’s movies

• Larger sample size

• Etc.

Questions?