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Has Language In Media Become More Crude Over The Last 20 Years?. So… Is This Trend Taking Hold In Children ’s Media Also?. YES! It has been the target of many Studies. Ashley Case. Do We Care-A-Lot?. Do We Care-A-Lot?. Side 1. - PowerPoint PPT Presentation
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Has Language In Media Become More Crude Over
The Last 20 Years?
So…
Is This Trend Taking Hold In Children’s Media Also?
YES!
• It has been the target of many Studies.
Ashley Case
Side 1
• significantly higher amount of violence in animated films than in non-animated films
• average of 7.86 violent incidents per hour
Side 2
• G-rated = contains nothing in theme, language, nudity, sex, violence or other matters that would offend parents whose younger children view the motion picture
• tightening of standards in the last two years
Methodology…
• Get a list
• Compare it to the language used in 1st Care Bears movie and last Care Bears movie.
BUT…
• Lacking a list (from a reliable source) of unacceptable terms for children ages 7 and younger
NEW Methodology!
• Compile words from both movies in to a list
• Give them to mothers of children age 7 and younger.
• Compile the results
Sample:
Not a problem
Depends on context
Not in my kid’s vocab!
Evil
Grumpy
Gosh
Rating System
• No problem: rating of 0
• Depends: rating of 1
• Not to be used: rating of 2
• Multiply rating by number of votes
= points for each time word
is found in script
Possible Outcomes
• 1st Care Bears movie has better language
• Newest Care Bears movie has better language
• No significant division
Future Work
• Include other Care Bear movies
• Include other re-released children’s movies
• Larger sample size
• Etc.
Questions?