I’ve been in this business since the mid-90s
Carmen Hudson aka @Peopleshark
What do we do?
We help companies recruit better
Consulting
• Strategy• Programs• Process• Systems• Branding• Coaching
Custom Training
• Recruiters• Hiring
Managers/Interviewers
• Recruiting Managers
Toolkits
• Recruiters• Hiring
Managers
We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.
We partner with heads of HR/recruiting
Who do we help?
Everything Recruiters Need to Know about twitter
Hashtag Confidential
Carmen Hudson, Principal Consultant, Recruiting Toolbox
Colorado Talent Recruitment Network | February 2014
Hashtag Confidential
Everything Recruiters Need to Know about Twitter
• Identify target leads on Twitter; uncovering talent networks in Twitter Lists
• How to use hashtags, retweets and DMs to reach your audience
• Leverage free tools to increase results and productivity
• How to dig deep to find information that enhances your approach to passive talent
• How to find contact info and what to tweet, say, and write to become a Twitter darling
• How to use Twitter for learning and career development
BEAST MODE RECRUITING
#HowSeattleRiots
We know how to party!
#HowSeattleRiots
We know how to party!
#HowSeattleRiots
We know how to party!
#HowSeattleRiots
We know how to party!
#HowSeattleRiots
We know how to party!
Twitter is like hot yoga
It’s a hot mess. But it’s good for you.
Fear is rational• Privacy, Security• Productivity• “Controlling the message”• Compliance• What should I tweet about?• What if I say the wrong thing?• How do I tweet “professionally”?• Who are these people following me?• Porn-bots, spammers and evil-doers
Get Used to It
Communication is changing.
Brevity, casual language and visual aids are valued over wordy, formal communications.
“Linksters” think very differently about privacy, freedom of speech and information transparency.
Why Twitter is My Jam
883 Million Users
(252 M Active)
Active and Inactive Profile
Demographics Searchability
Monthly U.S. Twitter visitors
= 95MReal-Time
What is Twitter?
01 02 03
04 05 06
Persona Person Company
Media Product Event
The Twitter Profile Page
A 3-minute tour
Hashtags, ReTweets and DMs
Becoming Relevant on Twitter
Warning: Don’t overuse• Hashtags• Funny, ironic: #droppedmyiphoneagain• Searchable: #jobs• Hybrid: #howseattleriots• Try: #Powerboost2014
• ReTweets• How content is shared• Give credit• Get attention
• DMs (Private messages)• Only for friends, unless you are a spammer
Twitter for Recruiting
Don’t forget to follow @PeopleShark
Please don’t post and pray• Employer branding• Source profiles, lists and timelines• Targeted Advertising• Lurk, listen and learn• Connect with potential candidates, industry luminaries
and colleagues
Twitter for Employer Branding
Fly your freak flag!
• Post featured jobs creatively• Don’t forget multimedia• Inform – think beyond your
careers site• Learn and engage – your
followers will read new, funny, personal or compelling content
Twitter for Sourcing
Twitter is a Boolean nerd’s dream!
Twitter for Sourcing
TacticsHR is a nifty tool for searching Twitter
Twitter for Sourcing
Sometimes I use Google, sometimes I use Bing
My favorite Twitter Searches:• site:twitter.com tweets ("software
developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs –recruiter
• site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuit
Twitter for Sourcing
Fly your freak flag!
Finding Contact Info• Use Social Aggregators• Connectifier• Falcon.io• Rapportive• Namechk
Connect with Candidates
Find and follow experts, use lists to organize
Meetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup.
Highlight is a gps-enabled mobile app that allows you to see who’s nearby.
Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users.
16 Million users upload presentations to slideshare – find experts on any topic, follow brands, share documents.
MEETUP HIGHLIGHT
QUORA SLIDESHARE
Managing Social Media
Hootsuite allows scheduled tweets, tracking and more
Thank You for Inviting Me!
Happy Tweeting!
Email [email protected]
Website www.recruitingtoolbox.com
Twitter @Peopleshark@recruittoolbox@Talent42
LinkedIn in/carmenhudson
Talent42 June 17-18 in [email protected]