client + agency = <3aaron levydirector of ppc
seer.is/heromance@bigalittlea
we’ve got a paperclip team
titanaura.deviantart.com
@bigalittlea
@bigalittlea
MAJIC MONEY MASHEEN
a little one sided, no?
kittycat33.deviantart.com/
@bigalittlea
PURSUIT
DATE
LOVE
TRUST
TIMING
TARGET
@bigalittlea
why are you looking for a ppc agency?
TR
US
T
@bigalittlea
do your values align?
TR
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T
@bigalittlea
do people search for your product?
simpsons.wikia.net
who is your audience?
TA
RG
ET
S
@bigalittlea
is it realistic?
what does success look like?
TA
RG
ET
S
@bigalittlea
MOAR HITZ!IMPROVE
RANKINGS
@bigalittlea
SPEND MONEY
MORE CONVERSIONS
SHOW FOR KEY PHRASES
BETTER CTRBE NUMBER ONE IN GOOGLE
DECREASE SEE PEE SEE’S
SALES VISIBILITY
15
when do you want to kick off?
TIM
ING
@bigalittlea
tomorrow!
i'll take whatever
PURSUIT
DATE
LOVE
@bigalittlea
TRUST
TIME
TARGETS
SHARE
SPRAWL
SPEAK
what are you paying us for?
SH
AR
E
@bigalittlea
SH
AR
E
answer business questions
keep trackjust in case
SP
EA
K
@jaibee
WISDOM OF CROWDS
please pardon misspellings
sent from amobile device
check-in calendar
27
what challenges face the rest of the company?
SP
RA
WL
@bigalittlea
what do customers ask for?
simpsons.wikia.com
what are your growth goals?
simpsons.wikia.net
what’s the future of the company?
jrj-socrates.com
31IMPROVED WORK
SP
RA
WL
EXTENDED FAMILY
rugrats.wikia.com
PURSUIT
DATE
LOVE
@bigalittlea
TRUST
TIMING
TARGET
SHARE
SPRAWL
SPEAK
REVEAL
REFRESH
REVOLUTIONIZE
keep things fresh
“another agency called us and offered an audit. what should we do?”
RE
VE
AL
@bigalittlea
@nick_vigg
@lokiducks
seer.is/ppcaudits
what opportunities can you find?
RE
VE
AL
@bigalittlea
“we’re giving you a new account team”
RE
FR
ES
H
@bigalittlea
NO.WHY?I HATE YOU.
we’re shuffling things around and think we have a great fit for your account.
is it okay if we shift your team?
RE
FR
ES
H
@bigalittlea
set expectationswith a clear plan
42
what else can we do?
RE
VO
LU
TIO
NIZ
E
@bigalittlea
break out of your shell
elimmc.deviantart.com/
44
RE
VO
LU
TIO
NIZ
E
75% now
15% new
10% next
45
RE
VO
LU
TIO
NIZ
E
now
46
meat and potatoes
RE
VO
LU
TIO
NIZ
E
47
RE
VO
LU
TIO
NIZ
E
new
48
new versions of the old
RE
VO
LU
TIO
NIZ
E
49
RE
VO
LU
TIO
NIZ
E
next
50
OOOOH SHINY!!!
RE
VO
LU
TIO
NIZ
E
PURSUIT
DATE
LOVE
@bigalittlea
TRUST
TIMING
TARGET
SHARE
SPRAWL
SPEAK
REVEAL
REFRESH
REVOLUTIONIZE
you may just meet your dream client
peanuts.wikia.com/
seer.is/herocareer