Debbie Whitehead  Head of Resourcing CoE

 Serco

Hire, Market, Disrupt: How to Get Your Recruiters to Act Like

Marketers

#intalent

 Marcus Clavin  Head of Brand &

Reputation  Serco

 Holly Middlemiss, Talent & Social Media

Resourcer- Technology  ASOS

 Lauren Fogarty  Global Solutions Team Lead

 LinkedIn

Brand awareness

People complete 60% of the decision making process prior to any direct interaction with the brand because of the level of AWARENESS they have with your brand.

Talent attraction is similar to consumer attraction

Hire

Leads

Engage

Awareness

Buy

Consideration

Engage

Awareness

Traditional Marketing Funnel Talent Acquisition Funnel

#intalent

#intalent

#intalent

#intalent

#intalent

0

500

1,000

1,500

2,000

2,500

3,000

9

Serco’s Students and Grads follower base in the Middle East has grown by 185% in the past year

Source: LinkedIn site data as of Oct. ‘14

Serco’s ME Students & Grads Total Follower Base

#intalent

#intalent

#intalent

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000

100,000

13

Serco’s total follower base globally has grown by 55% in the past year

Source: LinkedIn site data as of Oct. ‘14

Serco’s Total Follower Base