Honolulu Rail Transit Project Communications and Public Outreach
Presentation
Overview Who We Are
Objectives – What We Do Public Involvement Policy Programs, Initiatives, and Metrics Key Audiences
Go Forward Plan – Enhanced Community Engagement Plan Metrics, Community Feedback and Program Evaluation Budget Request
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Overview
HART Public Involvement Plan is one that continues to progress, evolve, and conform to our project needs
FTA and FHWA Interim Policy on Public Involvement for highway and transit projects
Aggressively support proactive public involvement at all stages of planning and project development
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Who We Are PUBLIC INFORMATION
William J. Brennan Director of Communications
RUSSELL YAMANOHA Media Outreach
CHRIS WONG Construction Outreach
JAI CUNNINGHAM Business Outreach
TRACI TOGUCHI Interim Opening Preparation
MOON YUN PELLERIN Community Outreach
LENA KAMAE Public Relations Assistant
Oversees contractor and CE&I Public involvement 4
HART Policy: The heart of HART’s Public Involvement Team’s (PIT) Mission is effective communications and consistent community outreach
The public has access to multiple information outlets including a weekly eBlast, website, social media, special events, speakers bureau, business briefings, monthly community meetings, and email inquiries.
What We Do Objectives
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What We Do Objectives
Encourage public input and feedback through community meetings and other venues that provide ongoing public participation solicited through canvassing activities, comment cards, surveys, feedback forms, electronic portals, and a 24-hour project hotline.
DATABASE 24-HOUR PROJECT HOTLINE
(808) 566-2299
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What We Do Objectives
Prepare area residents, businesses, and commuters so they know what to expect during construction, listen to their concerns, and develop strategies and work with contractors to successfully mitigate the impacts of construction work
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Public Outreach and Community Involvement Programs
TRAFFIC ADVISORIES CONSTRUCTION NOTICES PROJECT COLLATERAL WEEKLY E-NEWSLETTER
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UIPA REQUESTS
PROJECT EMAIL INQUIRIES NEIGHBORHOOD BOARDS BUSINESS OUTREACH
HART WEBSITE
TRAIN COMMUNITY DAYS SITE VISITS
Public Outreach and Community Involvement Programs
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Key Audiences
Goal is to provide timely and accurate project information, and to maintain communications with community stakeholders:
General Public (Residents throughout Oahu) Elected Officials, Government Agencies, Neighborhood Boards Businesses, Land/Property Owners Professional Trade Organizations Environmental Justice Groups (ethnic and social minorities) Schools, Youth Organizations Senior Citizens Media
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Mahalo Letters
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Mahalo Letters
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Mahalo Letters
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Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives
PIT will continue to employ a wide range of programs with an emphasis on meeting different constituencies where they are in a diverse variety of locations
Media Opportunities: More television and radio appearances
“HARTBEAT” radio show
School engagement - Waipahu High School and Leeward Community College
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Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives
City Center Focus
Divide Project into 3 sections Kalihi/Iwilei Downtown/Chinatown Kakaako/Ala Moana
More business and community outreach Address specific location concerns
Enhanced Business Outreach
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Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives
Enhanced Community Engagement Plan and Partnering Opportunities
Enhanced Speaker’s Bureau Program (weekly targeted presentations) Professional club organizations (Lion’s Club/Rotary Club) Major non-profit organizations Trade organizations (visitor industry, real estate, development,
medical, etc.) Educational institutions Large corporations/employers Labor and trade unions Supportive community stakeholder groups (Chamber of Commerce
of Hawaii, Kapolei Chamber of Commerce) 16
Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives
Enhanced Community Engagement Plan
HART Community Listening Tours island wide through a series of Community Town Hall Meetings On Alignment: West Oahu, Ewa/Waipahu, Aiea/Pearl City, Airport/Salt Lake,
Downtown, Kalihi, Kakaako/Ala Moana Off Alignment: East Oahu, Mililani, North Shore, Windward Oahu Getting people “ready to ride”
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Go-Forward Plan FY2020 Public Outreach and Community Involvement Initiatives
Enhanced Internal Communications Plan
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Website improvements Focus on interim service
Target Fall of 2020 Rally internally Rally externally
Metrics, Community Feedback and Program Evaluation
Review current surveys to establish a formal plan for standardized community feedback Community Event Surveys HART Website Statistics
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Number of Subscribers to HART’s Weekly e-Newsletter
Subscriber increase last: 90 days
Subscriber increase last: 60 days
Subscriber increase last: 30 days
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% of HART e-Newsletters Opened by Recipients HART’s Average: 27%
Overall National Average: 15.75%
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Community Surveys
Ride Rail Regularly 25%
Ride Rail Sometimes 61%
Ride Rail Never 6%
Ride Rail to Work 34%
Ride Rail to School 8%
Ride Rail for Leisure 71%
Regularly Drive to Work 60%
Regularly Bus to Work 15%
Regularly Walk to Work 8%
Regularly Bicycle to Work 4%
Regularly Carpool to Work 4%
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Community Surveys
Expand to UH-Manoa 54%
Expand to Waikiki 54%
Expand Further into Kapolei 26%
Expand to Salt Lake 10%
Event was Educational 49%
Displays were Informational 31%
Questions were Answered 17%
HART should participate in more
events
15%
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Metrics, Community Feedback and Program Evaluation
Develop with HART Board input a standard metrics survey that can be implemented for use at all HART public outreach events and presentations Method of how feedback will be tabulated and reported on a continual basis to
benchmark key data points and measure progress Monthly and YTD cumulative report to the HART Board Incorporate electronic consumer-based survey Apps to get immediate feedback Incorporate HART’s social media and website as data gathering points
Gauge constituent feedback on the following project issues: HART (as an organization) Construction and Traffic Impacts Budget and Project Delivery Impacts Major Stakeholder Relationships
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Metrics, Community Feedback and Program Evaluation
Develop a Roundtable of Stakeholders for additional and enhanced community feedback to include: Area businesses and associations (concentration on small business) Residents Community organizations, schools, and non-profits
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Metrics, Community Feedback and Program Evaluation
Establish a formal method of gathering community feedback by way of a professional research firm to develop strategies and measure community response to the project Delivery of a consistent research survey done at least twice a year throughout the
20-mile alignment to benchmark community feedback through construction Obtain feedback from both residents, businesses and commuters who reside on
the alignment Obtain feedback from residents and commuters who reside off the alignment Gather key information to measure community response to:
Construction and traffic Project cost/budget Project delivery/schedule Community relations (HART and construction contractors) HART as an agency
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Budget FY2020 Public Outreach and Community Involvement Initiatives
Advertising and Publications – approximately $130,000
Direct Mail for Construction Impact Notices and Major Construction Activities
AIRPORT SECTION CONSTRUCTION UPDATES
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Budget FY2020 Public Outreach and Community Involvement Initiatives
Advertising and Publications – (cont’d)
Production of short video segments for general audiences and movie-goers
Public Safety Outreach Program for construction and electrification safety
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Budget FY2020 Public Outreach and Community Involvement Initiatives
Advertising and Publications – (cont’d)
Regional messaging for major construction activities such as guideway, station, and utility work
Paid media to highlight project milestones, promote significant events, and fulfill legal requirements
ENHANCED BUSINESS OUTREACH
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Budget FY2020 Public Outreach and Community Involvement Initiatives
Professional Services – Current PI programs – approximately $346,000
Maintain and enhance public involvement program: consumer trade shows, train community days, public outreach in public spaces, construction and community updates, and business outreach
Professional Services – New PI programs – approximately $275,000
Interim Operations System outreach launch, HOLO card launch, and development of a standard metrics survey and method of gathering community feedback through a professional firm
HOLO CARD PROMOTION
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Proposed FY2020 Public Involvement Budget
Transit-Oriented Development – approximately $300,000
Planning costs as recommended by the HART Board of Directors
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