HOW TO BREW THE PERFECT BRAND
how corporate branding works for CRE
branding in CRE …is not about decora8on
organiza8ons: a non-‐stop run of doing things be<er
space ma<ers. a lot!
two main ques8ons …and vastly overlooked by CRE
one.
who am I?
one. start with the why
one. start with the why a place where electronics become personal again!
one. start with the why an uplifting experience that enriches people’s daily lives!
two.
how do I mobilize my people?
two. understand the why of the inhabitants the latent need for a home away from home!
two. understand the why of the inhabitants
and here’s how did it
mobile working, but at the office
Power to You
mobile working @ the office
the place that empowers us
to find be<er ways to
connect the world.
#1 a place that fits people, instead of people fiLng in
#1 a place that fits people, instead of people fiLng in
#2 spaces to gather around the challenge
#2 spaces to gather around the challenge
#2 spaces to gather around the challenge
#3 icons – unmistakably Vodafone
#3 icons – bringing comfort, challenging explora8on
#4 empowering individual ownership
#4 empowering individual ownership…but not alone
#4 empowering individual ownership…but not alone
#5 connec8ng people inside & outside
#5 connec8ng people inside & outside
#5 connec8ng people inside & outside
yes, it pays off
produc8vity (72%) occupa8on degree (>80%, 4 days a week)
8me to market (closer collabora8on, transparent processes)
co2, fuel costs (-‐22%), flight km’s (-‐50%)
…
if you forget everything, please remember this…
…start with the WHY
…find their WHY
Janneke Zuidhof| brand strategist e-‐mail: [email protected] phone: +31 (0)30 275 90 30 mobile: +31 (0)6 16 01 46 47
www.synergie.nl
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