HOW TO BUILD A BRAND FROM SCRATCH
ON SOCIAL MEDIA#viraltagwebinar
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AGENDA1. THE STARTUP CHALLENGE2. VISUAL CONTENT STRATEGY3. SHOOT’S CHALLENGE & APPROACH4. 5 STEPS FOR STARTUPS5. Q&A
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STARTUP CHALLENGE No money No help New market/product/user?
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SOLUTION: SOCIAL MEDIA!
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SET YOUR STRATEGYWHAT IS YOUR OBJECTIVE?DEFINE METRICS OF SUCCESSSTUDY YOUR CUSTOMER
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MAKE IT VISUAL
94%
better engagementstronger connections
So much information!
Work Family Friends Hobbies Side Biz
Shoot Contact Sharing• iPhone & Android • Keeps your info organized • Flexible for different situations • Works with your other apps
• Account creation optional
http://www.getshootapp.com
Main goals
• Find new and potential customers
• Engage with existing customers, develop loyal fans
• Gain customer insight • Awareness of marketplace
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Other Considerations
Time
Cost Scope
Other Considerations
Time
Cost Scope
QUALITY
FAVORITE VT FEATURES
Browser extension
Finding & Curating Content
Facebook InstagramTwitter
63% 56% 18%
@getshootapp
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FIVE THINGS TO DO
TO BUILD YOUR BRAND ON SOCIAL MEDIA
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1. ESTABLISH A CONSISTENT STYLE
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2. CHOOSE CHANNELS BASED ON AUDIENCE
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3. IMITATE AND CURATE
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4. ADD VALUE AND START A CONVERSATION
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5. BUILD MOMENTUM
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Q&Ablog.viraltag.com www.viraltag.com