How to go mobile!

in 10 easy steps.!!

from!

What are your options?!

Mobile Site!

Mobile App!

Mobile Search!!Email & Text Message !!

Choose your approach(es).!

1!

What do your customers use?!

Of US mobile users in December 2011*,!!­ 47.60% used mobile apps!­ 47.50% used mobile browsers!!If itʼs neck and neck…!

…you must accommodate both.!

2! Consider your audience.!

*comScore 2012!

What do your customers need?!

Approach! Benefits! Drawbacks!Site! ­  Relatively simple!

­  Leverage existing site!­  Works on many devices!­  Searchable on web!

­  May require new content and/or coding!

­  Can limit functionality!

App! ­  Sophisticated functionality!­  Possible revenue!­  Customers already use apps!

­  Can be complex and expensive to develop own app!

­  Users must download and open apps!

Search! ­  Leverage existing site!­  Get found at decisive moment,

when user is ready to buy!

­  Users may find and defect to competitors!

­  Most useful for local!­  Need mobile site for searchers to

visit!

Email & Text!

­  Leverage existing email program w/ mobile mods!

­  Simple with many tools!

­  May need supporting mobile site!­  Text requires opt-in!

3! Consider the benefits.!

How can you create the right code and content?!

You donʼt have to build your own app—find out what mobile-ready social media your customers use and engage there. Options include:!!!!!!!!

Create targeted mobile promos that are concise, compelling, and can be quickly completed on any mobile device.!

4! Consider your strengths.!

Facebook: create a page, get likes with offers/giveaways/contests, share news and updates!Foursquare: create check-in/mayor deals!Twitter: have a hashtag; tweet news and deals; host or participate in relevant industry chats!

Mobile sites make good sense.!

­  81% of users prefer mobile sites to apps for pricing research !

­  79% prefer mobile sites for reviews !­  63% prefer mobile sites for purchasing!­  Promotions shared through other channels

often need mobile optimized landing pages (social media can also be used)!

­  Mobile sites are simple & flexible; you can drive traffic to them from many sources!

5! (Re)consider a mobile site.!

Adobe 2012!

Keep in mind that mobile is different.!

Do!­  Concise content!­  Clear CTAs!­  Large images

and buttons!­  Single column!­  Register on LBS!

Donʼt !­  Overcomplicate

things!­  Fix widths!­  Lock info in PDF

downloads!­  Require complex

form completion!

!6! Consider mobile dos and donʼts.!

Use tools & talent.!

Try a mobile site or app builder such as SnapHop, Weebly, WordPress Mobile, Mobify, Wirenode, Mippin Mobilizer, Onbile, MoFuse, and others.!!Talk to your development team or technical staff to determine the best approach to build-it-yourself.!

7! Build a prototype.!

Ensure cross-device functionality.!

Test on iPhone, Android, Blackberry, tablet, and other major devices.!!List and fix problems and inconsistencies.!

8! Test internally… and test again.!

Social media promos are easy ways to leverage platforms that are already very mobile friendly.!

Promote mobile offers with email and social.!

Send out mobile optimized emails with coupons that can be redeemed on mobile.!!Post social media updates and contests that users can respond to and re-share on mobile.!

9! Test with customers.!

Analyze results and iterate.!

Youʼre not done after the first trial!!!See what users do & respond to it.!!Mobile is constantly growing and changing. You should too.!

10! Keep on improving.!

10 easy steps.!

Are you ready to begin?!  

Jump right in with!

http://www.snaphop.com