@JakeLarsen7!
1 DISRUPTION 2 TRUVIEW ADS 3 HOW 4 CASE STUDY 5 MONETIZATION
ATTENTION = ADS = $$$
WHERE ATTENTIONS GO ADS WILL SHOW
DISRUPTION 1
Big Companies
TV Stations
TV Show
Creators
Ads
$$$ Consumer $$$ $3M
TV Advertising Model
Entrepreneurs SM Business
YouTube Channels
Creators
Attention Ads
$$$ Consumer $$$ $
YouTube Advertising Model
$64 BILLION ON TV ADS
$4 BILLION ON YOUTUBE ADS
What Does It Mean?
YOUTUBE ADVERTISING 2
Ads
Ads Organic
GOOGLE ADWORDS
TRUEVIEW YOUTUBE ADVERTISING
What TrueView Is - Engagement - Track Data (Analytics) - Targeted Audience - Affordable - Open To Anyone
What TV Is Not - Engagement - Track Data (Analytics) - Targeted Audience - Affordable - Open To Anyone
Dollar Shave Club
HOW 3
PROVIDE VALUE
THE 3 i’S INFORM INSTRUCT INTERTAIN
EDUTAINMENT THE NEW MARKETING
$4.3M
$1.3M
IDENTIFY YOUR AUDIENCE - Gender / Age - Interests - Income - Blogs Followed
IDENTIFY YOUR MESSAGE - Instruction - Inform - Intertain
OPTIMIZE
200,000 HOURS OF VIDEO UPLOADED EVERY DAY.
CASE STUDY 4
CASE STUDY
VIDEO OPTIMIZATION
MONETIZATION 5
ADS
ADS
HOW MUCH? CPC CPV .03₵ - 0.17₵
Ads
Ads Organic
YOU GET PAID ON ADS THAT ARE CLICKED NOT HOW MANY VIEWS YOU HAVE
60 VIEWS = $1
EARNINGS PER VIEW
7 VIEWS = $1
ADVERTISERS SPENT 64 BILLION ON TV ADS
2012
2012
You Too
Grow a Pear
VideoPower.org
FREE VIDEO MARKETING COURSE
www.VideoPower.org
@MyVideoPower
“A Mind that has been stretched by new experience can never go back to its old dimensions”
- Oliver Wendell Holmes
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