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I was asked to speak at the Weber State Tech Expo last week and spoke about how you can profit from your Passion on YouTube. YouTube Advertising allows creators to monetize their channels with ads. If you can gain people's attention and build a viewership it allows you to live off the videos you create. Check out Video Power Marketing for more http://VideoPower.org/ or http://JakeLarsen.me
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@JakeLarsen7!
1 DISRUPTION 2 TRUVIEW ADS 3 HOW 4 CASE STUDY 5 MONETIZATION
ATTENTION = ADS = $$$
WHERE ATTENTIONS GO ADS WILL SHOW
DISRUPTION 1
Big Companies
TV Stations
TV Show
Creators
Ads
$$$ Consumer $$$ $3M
TV Advertising Model
Entrepreneurs SM Business
YouTube Channels
Creators
Attention Ads
$$$ Consumer $$$ $
YouTube Advertising Model
$64 BILLION ON TV ADS
$4 BILLION ON YOUTUBE ADS
What Does It Mean?
YOUTUBE ADVERTISING 2
Ads
Ads Organic
GOOGLE ADWORDS
TRUEVIEW YOUTUBE ADVERTISING
What TrueView Is - Engagement - Track Data (Analytics) - Targeted Audience - Affordable - Open To Anyone
What TV Is Not - Engagement - Track Data (Analytics) - Targeted Audience - Affordable - Open To Anyone
Dollar Shave Club
HOW 3
PROVIDE VALUE
THE 3 i’S INFORM INSTRUCT INTERTAIN
EDUTAINMENT THE NEW MARKETING
$4.3M
$1.3M
IDENTIFY YOUR AUDIENCE - Gender / Age - Interests - Income - Blogs Followed
IDENTIFY YOUR MESSAGE - Instruction - Inform - Intertain
OPTIMIZE
200,000 HOURS OF VIDEO UPLOADED EVERY DAY.
CASE STUDY 4
CASE STUDY
VIDEO OPTIMIZATION
MONETIZATION 5
ADS
ADS
HOW MUCH? CPC CPV .03₵ - 0.17₵
Ads
Ads Organic
YOU GET PAID ON ADS THAT ARE CLICKED NOT HOW MANY VIEWS YOU HAVE
60 VIEWS = $1
EARNINGS PER VIEW
7 VIEWS = $1
ADVERTISERS SPENT 64 BILLION ON TV ADS
2012
2012
You Too
Grow a Pear
VideoPower.org
FREE VIDEO MARKETING COURSE
www.VideoPower.org
@MyVideoPower
“A Mind that has been stretched by new experience can never go back to its old dimensions”
- Oliver Wendell Holmes
