H U B P R O J E C T SI N F L U E N C E A C R O S S Y O U R O R G A N I Z AT I O N
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Dave Bruno [email protected] @guynameddave
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Our conversation
1. Hub Projects 2. Stakeholders 3. {Optional Cynicism Break} 4. New Realities in Higher Education 5. Organizational Improvement 6. Tools & Techniques 7. Q&A
5 The Setup
A hub project is a project with scope that impacts the lines of business of multiple stakeholders inside an organization.
1. Hub Projects
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At my institution, a current project that is not a hub project is ______________.
The Setup@guynameddave #heweb16 #cor12
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1. not a new phone system 2. not microsite for senior challenge 3. not inbound campaign for MBA cohort 4. not Giving Tuesday social campaign 5. 6.
The Setup
1. Hub Projects
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1. brand refresh 2. ERP 3. student success software 4. digital transformation 5. CRM 6.
The Setup
1. Hub Projects
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11 The Setup
Some projects create an opportunity to affect wider organizational improvement while getting something done.
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12 The Setup
A hub project is a project with scope that impacts the lines of business of multiple stakeholders inside an organization, creating an opportunity for wider organizational improvement.
1. Hub Projects
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1. Deans and department chairs 2. Enrollment 3. Alumni relations 4. Advancement 5. Student development 6. Marketing and communications 7. Information Technology
The Setup
2. Stakeholders
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At my institution, many internal stakeholders are ______________, but some are ______________.
The Setup@guynameddave #heweb16 #cor12
16 The Setup
H U B P R O J E C T
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
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17 The Setup
H U B P R O J E C T
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
S TA K E H O L D E R
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“People who are hooked into a particular way of thinking or behaving are not really paying attention to the world
as it is…
@guynameddave #heweb16 #cor12 The Setup
Susan David, Emotional Agility
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…they’re seeing the world as they’ve organized it into categories that may or may not have any bearing on the
situation at hand.”
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Susan David, Emotional Agility
The Setup
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Presuming stakeholders will not be collaborative, self-fulfills an experience
no one desires.
@guynameddave #heweb16 #cor12 The Setup
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“Leaders invested a lot of time in early listening tours and then empathically and systematically articulated their vision to one stakeholder group after another.”
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Patti Sanchez, Harvard Business Review
The Setup
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Empathy and collaboration are the distinguishing factors of success in our times.
The Opportunity@guynameddave #heweb16 #cor12
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3. New Realities
1. Harder to find qualified students 2. Increasing operational costs 3. Diminishing sources of funding 4. Questioning the value of higher education 5. 6.
The Opportunity@guynameddave #heweb16 #cor12
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4. Organizational Improvement
The Opportunity
1. Identify and recruit new students 2. Cut operational costs through technology 3. Grow existing and new sources of funding 4. Innovate new education business models 5. 6.
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C R M
A L U M N I R E L AT I O N S
A C A D E M I C A F FA I R S
D E A N S
S T U D E N T D E V E L O P M E N T
I T
Y O U
E N R O L L M E N T
The Opportunity@guynameddave #heweb16 #cor12
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New Reality requires Organizational Improvement that Stakeholders can collaboratively influence using a Hub Project as a catalyst.
The Opportunity@guynameddave #heweb16 #cor12
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People Collaboration Tools
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1. StrengthsFinder 2. DiSC 3. Myers Briggs Type Indicator
These are not fates, these are tools
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Influence
Willingness
S AT I S F Y T H I S P E R S O N
K E E P A N E Y E O N T H I S P E R S O N
M A N A G E T H I S P E R S O N
U P D AT E T H I S P E R S O N
Tools@guynameddave #heweb16 #cor12
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Influence
Willingness
Traditional View of Stakeholder Mapping
Emphasizes managing stakeholders. It keeps them “in line,” so they do not mess up the project.
Tools@guynameddave #heweb16 #cor12
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Stakeholder’s Needs
Organization’s Needs
Hospitable View of Stakeholder Mapping
Tools@guynameddave #heweb16 #cor12
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Met
Nee
ds
0
25
50
75
100
Collaboration
1 2 3 4
Organization Needs Stakeholder Needs
Invite stakeholders to this place
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Hospitable View of Stakeholder Mapping
Empathizes with stakeholder needs. It invites them to collaborate in ways that influence organizational improvement.
Stakeholder’s Needs
Organization’s Needs
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Stakeholder Mapping SNAB Cards
Stakeholder description
Describe needs of stakeholder
What 2 accelerators help stakeholder meet need?
What 2 blockers stop stakeholder from meeting need?
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Stakeholder Mapping SNAB Cards
Stakeholder n = 8
(Needs)
Accelerators a = 16; grouped A = 5
Blockers b = 16; grouped B = 5
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Acc
eler
ato
rs
100
Blockers
100
Influence
Influence
Technology
Technology
Staff
Staff
Budget
Budget
Communications
Communications
Communications Budget Staff Technology Influence
Tools@guynameddave #heweb16 #cor12
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Acc
eler
ato
rs
100
Blockers
100
Influence
Influence
Technology
Technology
Staff
Staff
Budget
Budget
Communications
Communications
Communications Budget Staff Technology Influence
Tools@guynameddave #heweb16 #cor12
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Empathy and collaboration are the distinguishing factors of innovative and
sustainable organizations.
The Opportunity@guynameddave #heweb16 #cor12