1
DIGITAL CAPABILITIES(THEN)
• Design Driven
• Narrow Perspective
• Segregated
2
DIGITAL CAPABILITIES(NOW)
STRATEGYUSER
EXPERIENCE
CREATIVEDEVELOPMENT
& DESIGN
SOCIALMEDIA
Technology Solutions
DATA
• Experience Driven
• Broad Perspective
• Integrated
3
STRATEGY
• Research• Positioning• Insights• Analysis• Emerging Tech
4
USER EXPERIENCE
• Usability Testing• User Journey Planning• Multi-device Experience• Physical to Digital • Accessibility
5
CREATIVE
• Web & Mobile Development• Digital Advertising• Content Creation• Content Marketing
6
SOCIAL MEDIA
• Social Strategy• Real Time Marketing• Engagement Strategy• Community Management• Social Advertising
7
DATA
• Analysis• Evaluation• Optimization
8
•Research
•Positioning
• Insights
•Analysis
•Emerging Tech
•Usability Testing
•User Journey
•Accessibility
•Multi-device
•Physical to Digital
•Web & Mobile Dev
•Content Creation
•Digital Advertising
•Content Marketing
•Social Strategy
•Real Time Marketing
•Engagement Strategy
•Community Management
•Social Advertising
DIGITAL CAPABILITIES
STRATEGYUSER
EXPERIENCE
CREATIVEDEVELOPMENT
& DESIGN
SOCIALMEDIA
Technology Solutions
DATA
•Analysis
•Evaluation
•Optimization