1

DIGITAL CAPABILITIES(THEN)

• Design Driven

• Narrow Perspective

• Segregated

2

DIGITAL CAPABILITIES(NOW)

STRATEGYUSER

EXPERIENCE

CREATIVEDEVELOPMENT

& DESIGN

SOCIALMEDIA

Technology Solutions

DATA

• Experience Driven

• Broad Perspective

• Integrated

3

STRATEGY

• Research• Positioning• Insights• Analysis• Emerging Tech

4

USER EXPERIENCE

• Usability Testing• User Journey Planning• Multi-device Experience• Physical to Digital • Accessibility

5

CREATIVE

• Web & Mobile Development• Digital Advertising• Content Creation• Content Marketing

6

SOCIAL MEDIA

• Social Strategy• Real Time Marketing• Engagement Strategy• Community Management• Social Advertising

7

DATA

• Analysis• Evaluation• Optimization

8

•Research

•Positioning

• Insights

•Analysis

•Emerging Tech

•Usability Testing

•User Journey

•Accessibility

•Multi-device

•Physical to Digital

•Web & Mobile Dev

•Content Creation

•Digital Advertising

•Content Marketing

•Social Strategy

•Real Time Marketing

•Engagement Strategy

•Community Management

•Social Advertising

DIGITAL CAPABILITIES

STRATEGYUSER

EXPERIENCE

CREATIVEDEVELOPMENT

& DESIGN

SOCIALMEDIA

Technology Solutions

DATA

•Analysis

•Evaluation

•Optimization