Rising Stars vs. Standard IAB

Phase 2 Study Results

1

logistics

7

5

4

5

4

4

Ad Units

Publishers

Advertisers

Agencies

Ad Serving Partners

Million Impressions

2

ad formats studied | publishers | advertisers

Portrait

Billboard

Sidekick

Filmstrip

Slider

Publishers Advertisers

300x250

728x90

Rising Stars IAB Standard

Pushdown (not tested)

3

ad formats studied | publishers | advertisers

Analytics Agencies Ad Serving

Partners

4

standard iab interactivity metrics

Standard Interaction Metrics

the percent of users who purposely enter the frame of an ad for

more than 0.5 seconds

Universal Interaction Rate

the average amount of time users spent on the ad Universal Interaction Time

5

standard iab | 300x250

300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T

6

standard iab | 728x90

728x90 | Jeep

728x90 | Westin Hotels

728x90 | Axe

7

rising stars | filmstrip

300x600 | Jeep 300x600 | AT&T 300x600 | Westin Hotels

8

rising stars | sidekick

300x600 | Jeep Jeep | Expanded

9

rising stars | slider

Expanded AXE

970x90

Collapsed

10

rising stars | portrait

300x1050

Westin Hotels

300x1050

Jeep

11

rising stars | billboard

970x250

Jeep

970x250

Westin Hotels

970x250

AT&T

12

universal interaction rate comparison

Rising Stars Outperform in Universal Interaction Rate

9.6%

3.9%

13

universal interaction time comparison

Rising Stars Outperform in Universal Interaction Time

5.8 seconds

3.9 seconds

14

universal interaction rate comparison

Best Rising Star vs Best 728x90 or 300x250

2.1X

15

universal interaction time comparison

Best Rising Star vs Best 728x90 or 300x250

2X

Heatmaps

17

standard iab | 300x250

300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T

18

standard iab | 300x250 heatmaps

300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T

19

standard iab | 728x90

728x90 | Jeep

728x90 | Westin Hotels

728x90 | Axe

20

standard iab | 728x90

728x90 | Jeep

728x90 | Westin Hotels

728x90 | Axe

21

rising stars | filmstrip

300x600 | Jeep 300x600 | AT&T 300x600 | Westin Hotels

22

rising stars | filmstrip heatmaps

300x600 | Jeep 300x600 | AT&T 300x600 | Westin Hotels

23

rising stars | sidekick

300x600 | Jeep Jeep | Expanded

24

300x600 | Jeep Jeep | Expanded

rising stars | sidekick heatmaps

25

rising stars | slider

Expanded AXE

970x90

Collapsed

26

rising stars | slider heatmaps

Expanded AXE

970x90

Collapsed

27

rising stars | portrait

300x1050

Westin Hotels

300x1050

Jeep

28

rising stars | portrait heatmaps

300x1050

Westin Hotels

300x1050

Jeep

29

rising stars | billboard

970x250

Jeep

970x250

Westin Hotels

970x250

AT&T

30

rising stars | billboard heatmaps

970x250

Jeep

970x250

Westin Hotels

970x250

AT&T