FRIDAY, APRIL 8, 2011
CRICKETWORLD CUP
April 2, 2011— Favorites India win World Cup
CRICKET FANS LOVE TWITTER
INDIA’S ROAD TO VICTORY
When
12th February-2nd April 2011
Who
People talking about the Cricket World Cup
Where
Global
CORRELATIONS BETWEEN CONVERSATION AND SEARCH
Youtube
Blogs
Discussions
News
74%
9%
8%
5%
3%
1%
Top 20 Sources Account for 81% of all Sources
twitter.comyoutube.com
timesofindia.indiatimes.comfacebook.com
sify.comhindustantimes.com
uk.eurosport.yahoo.compakpassion.net
news.google.comblogs.bettor.comsports.ndtv.com
espncricinfo.comindianexpress.com
dnaindia.comexpressbuzz.com
stuff.co.nzcricketnext.in.comdeccanherald.com
supersport.comibnlive.in.com
324625125203245274511231084985888774758685644634610565492461415412411
74%2.9%0.7%0.6%0.2%0.2%0.2%0.2%0.2%0.2%0.2%0.2%0.2%0.1%0.1%0.1%0.1%0.1%0.1%0.1%
Domain Mentions Percentile
Top 10 Blogs Account for 3.6% of all Blogs
articlemesh.comislandcricket.lk
espncricinfo.comvcricket.com
newspointer.co.uknewsbucket.co.ukcricketsafari.com
pinoypen.comprokerala.com
icc-world-cup.com
180147131130129115112111101101
0.5%0.4%0.4%0.4%0.4%0.3%0.3%0.3%0.3%0.3%
Blog Mentions Percentile
Top 10 Discussions Account for 15% of all Discussions
pakpassion.netindiancricketfans.com
banglacricket.comdigitalspy.com
forumkeralam.comcricforum.com
forum.xda-developers.comcricketweb.netbigfooty.com
forums.liverpoolfc.tv
854360315256239236233215212194
4.1%1.7%1.5%1.2%1.1%1.1%1.1%1%1%1%
Discussion Mentions Percentile
TEAM INDIA GAINSMOMENTUM
THE SOCIAL MEDIA TEAM OFTHE TOURNAMENT
CONVERSATIONS BY COUNTRY
ITS ALL ABOUT INDIA
SPIR
IT OF THE GAME
f
YouTube
Team share of conversation
Percentile Share when one of the above Themes was mentioned
is the tenth Cricket World Cup and is being played in Bangladesh, India, and Sri Lanka. It is Bangladesh's first time co-hosting a World Cup.
ICC CRICKETWORLD CUP
2011
SPONSORS ASSOCIATED WITH THE INDIAN TEAM
Courtesy of Omnicom Media Group
Conversations
Runs
4.7%Pakistan
14.2%United Kingdom
13.5%India
0.3%Bangladesh
6.2%Australia
5.6%South Africa
0
100
200
300
400
500Cricket Search Index
Cricket Conversation Index
4/1/20
11
3/28/2
011
3/24/2
011
3/20/2
011
3/16/2
011
3/12/2
011
3/8/20
11
3/4/20
11
2/28/2
011
2/24/2
011
2/20/2
011
2/16/2
011
2/12/2
011
West Indies vs South Africa
India vs Ireland
Quarter Final: South Africa vs New Zealand
Quarter Final: India vs Australia
Semi Final: Sri Lanka vs New Zealand
Semi Final: India vs Pakistan
0 10 20 30 40 50 60 70 80
Conversations
0
3000
6000
9000
12000
15000
4/1/20
11
3/28/2
011
3/24/2
011
3/20/2
011
3/16/2
011
3/12/2
011
3/8/20
11
3/4/20
11
2/28/2
011
2/24/2
011
2/20/2
011
2/16/2
011
2/12/2
011
India vs Ireland
India vs Netherlands
India vs South Africa
India vs West Indies
India vs Australia
India vs Sri Lanka
India vs Pakistan
Bangladesh vs India
0 5 10 15 20Netherlands
KenyaZimbabwe
CanadaIreland
West IndiesSouth Africa
New ZealandSri Lanka
BangladeshAustraliaEnglandPakistan
India 16%
10%
10%
6%
6%
5%
5%
5%5%
4%4%
9%
8%
7%
India vs BangladeshMentions of the run up to the start of the World Cup
England vs West Indies
Final: India vs Sri Lanka
}
Pre World Cup
0 10 20 30 40 50
India Wins World Cup
Cricket Scores
Sri Lanka v England
World Cup Final
Pakistan breaks Australia's 34 match winning streak
Tickets for India-Australia World Cup Tie Sold Out
Pakistan v West Indies
Team of the Tournament
Muralitharan injury dampens Sri Lankan victory
Kallis positive about the South African team
47%
26%
15%
5%
2%
2%
2%
1%
0.28%
0.16%
0.4%Ireland
0.9%United Arab Emirates
LGSamsungRelianceESPNYahoo
12991202
448347
220
LOW UPLIFT FOR SPONSORS
0.0 0.3 0.6 0.9 1.2 1.5Honda
BritanniaLG
SamsungYahoo
ReebokEmiratesReliance
MoneygramESPN
Castrol 1.29%1.10%
1.04%0.51%
0.31%0.30%
0.21%
0.13%0.11%
0.05%0.02%
Percent of these brands conversations that mention cricket
CRICKET CONVERSATIONS FOR SPONSORS
Samsung Conversations Index
LG Conversations IndexReliance Conversations Index
Yahoo Conversations Index
ESPN Conversations Index
4/1/20
11
3/28/2
011
3/24/2
011
3/20/2
011
3/16/2
011
3/12/2
011
3/8/20
11
3/4/20
11
2/28/2
011
2/24/2
011
2/20/2
011
2/16/2
011
2/12/2
0110
100
200
300
400
500
600
700
800
24th March 2011, Samsung - Samsung Galaxy Indulge
for Cricket Wireless
30th March 2011, ESPN - Top story on ESPN.com: Cricket.
Wow. http://t.co/YRWBLsN
2nd April 2011, ESPN - Coverage
of World Cup
4th March 2011, LG - Will Cricket meet Bollywood this World Cup? Which
Bollywood actor you would like to see as a commentator? Your... http://fb.me/sA8PdAQ
S (LGIndiaTweets)
MOST UPLIFT OF CONVERSATIONSFOR PLAYERS BY COUNTRY
0 50 100 150 200 250 300 350 400Younis Khan
Misbal Ul-Haq
Kamran Akmal
Shoaib Akhtar
Shahid Afridi
0 50 100 150 200 250 300 350BB McCullum
JDP Oram
JD Ryder
DL Vettori
LRPL Taylor
0 50 100 150 200 250 300 350DPMD Jayawardene
SL Malinga
TM Dilshan
M Muralitharan
KC Sangakkara
0 50 100 150 200 250 300 350V Kohli
Yuvraj Singh
V Sehwag
MS Dhoni
SR Tendulkar
0 50 100 150 200 250GC Smith
DW Steyn
Imaan Tahir
JH Kallis
AB De Villiers
0 50 100 150 200 250 300JM Anderson
IR Bell
GP Swann
MJ Prior
AJ Strauss
0 50 100 150 200 250S Chanderpaul
DJG Sammy
KAJ Roach
DM Bravo
CH Gayle
Australia
Pakistan
New Zealand
Sri Lanka
India
South Africa
0 50 100 150 200 250MG Johnson
MJ Clarke
SR Watson
B Lee
RT Ponting 244
158
154
145
361
339
231
332
216
166
165
152
381
207
199
138
221
187
173
164
279
225
196
165
156
131
166
161
144
139
155
89
101
98
79
177
107
105
103
137
England
West Indies
As an index of average conversation
0 5000 10000 15000 20000 25000Muthiah Muralitharan (SL)
Shoaib Akhtar (Pak)
Ross Taylor (NZ)
Andrew Strauss (Eng)
Yuvraj Singh (Ind)
Kumar Sangakkara (SL)
Virender Sehwag (Ind)
MS Dohni (Ind)
Shahid Afridi (Pak)
Ricky Ponting (Aus)
Sachin Tendulkar (Ind)
0.3%Trinidad and Tobago
0.8%Sri Lanka
0.5%Indonesia
1.1%New Zealand
0.5%Germany
0.5%Singapore
Cricket is now a truly global game, with conversation about the World Cup recorded in 114 countries.
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