WHO WE ARE
Since 1999, Indusblue has been a leader in the Canadian interactive strategy, design, and development industry
OUR CLIENTS NETWORKS MTV/MuchMusic CTV Olympics CBC
AGENCIES
Crispin Porter + Bogusky Proximity MacLaren MRM Taxi GRIP Limited Saatchi & Saatchi
OUR TEAM Indusblue has 17 full-time passionate, dedicated, experienced employees based out of Toronto’s Liberty Village
THE MOBILE LANDSCAPE • Our audience are smartphone users • Smartphones constitute 20% of the mobile
marketplace in Canada • Of that, 70% are BlackBerry, and 20% are
iPhone devices. The rest are a mixed bag.
BLACKBERRY
• BlackBerry users are data, utility, and social network driven
• Apps are generally content-based • BlackBerry App World pales in comparison
to the iPhone App Store
THE iPHONE • Bell and Telus are now iPhone carriers • 65% of mobile browsing is done on the iPhone • Multiple devices available with identical
characteristics – iPhone and iPod Touch
BLACKBERRY – BUILD MOBILE-FRIENDLY WEBSITES
iPHONE – BUILD AN APPLICATION IF THE STRATEGY & BUDGET FIT
OUR EXPERIENCE MuchMusic Concerts iPhone Application
• View upcoming concerts based on GPS location • View concert venues via a mapping tool • Save to favourites
OUR EXPERIENCE Vancouver 2010 Official Olympic App
Metrics (17 day total) - No. of downloads = 250,000 +
- Unique sessions = 3.75 Million
- Avg. page views per session = 11
- Total number of impressions = 41.25 million
OUR EXPERIENCE MTV/BlackBerry The Aftershow Mobile Site
• Aggregated and merged Twitter and News feeds • Video feed • Ticket signup • Downloadable wallpapers
AD UNIT INTEGRATION
Indusblue has worked integrating DART into microsites, Flash applications, ad units, and site wrappers.
CANADIAN MOBILE APPS Globe and Mail – iPhone Application
• Read and rate articles • Post articles via Facebook Connect or Twitter • Uses Spreeder as an alternative to normal screen-reading
CANADIAN MOBILE APPS Foodtv.ca – Blackberry Application
• Browse and search recipes • Save recipes to personal profile • Recipes indexed by show • Great visuals – large imagery
CANADIAN MOBILE APPS CBC Radio – iPhone Application
• Listen to audio livestreams • Browse and listen to archived content • Sleep timer
IDEAS Entertainment • Create content-based
social conversations • Challenge-a-friend
style mobile games, connected via Facebook
News • Data visualization • Event-based news and
content driven applications
HOW DO WE WORK
Indusblue works with their partners on a per-project basis.
We have the flexibility to build and license applications based on need