A Presentation by Hannah M. Weaver
A M A Z O N
I N S I D E
#InsdeAmazon will show followers what it is like to work for Amazon.com
Amazon employees will post pictures, jokes, videos and quotes about what goes on in the
office
Employees will also share their favorite Amazon services and how they use them
The social media campaign will be on Instagram, Twitter, Snapchat and Facebook
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# I N S I D E A M A Z O N# I N S I D E A M A Z O N
# I N S I D E A M A Z O N
Happy Monday from Amy at our front desk in Seattle, Washington! #InsideAmazon
Zach can only code our website with his shoes off… #InsideAmazon
Watching #Transparent on this rainy day at the office! #BreakTime #InsideAmazon
Smile Sammy! #InsideAmazon
Puppies in the office?! #InsideAmazon
Time for a talk from our head of PR! #InsideAmazon
# I N S I D E A M A Z O N
M O B I L E - F R I E N D L Y
#InsideAmazon posts can be seen on any
mobile device since the
campaign is social media
based
TargetCollege Students18-25 Years Old
Job SeekersSocial Media Users
Audience
Budget
Amazon.com will use their public relations employees to manage this campaign.No new PR employees will be needed and a separate
budget will not be required.
Measuring SuccessLikes
FavoritesRetweets
CommentsTrending Topic
SharesViews
GROWTHNew technology hub in
Detroit, Michigan#InsideAmazon will be
launched just in time for the opening of the Detroit office and will be used to show followers how great it is to work in the Motor
City