International exhibition
FRANCHISE FESTIVAL 2019
MARCH, 19-21MOSCOW, VDNH EXHIBITION CENTRE, 75
www.nffrussia.ru
CONTENT
About the event
Advantages of participation
Conference program
Marketing strategy
Audience
Photogallery
Some of our exhibitors
Contacts
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MARCH, 19-21Moscow, VDNH, 75www.nffrussia.ru
Over the years, the international franchise festival has won the status of really effective platform for interaction between franchise companies and potential investors from all over Russia and CIS countries.
Upcoming event will be held on the 19 - 21st of March 2019 at VDNH Exhibition Center in Moscow, and will bring together over 6 000 of potential and existing investors,franchisees, entrepreneurs and small and medium-size business owners.
ABOUT THE EVENT
over6000
UNIQUE TARGETEDVISITORS
COMPANIES WITH UNIQUE BUSINESS CONCEPTS
over100
FRANCSHISEBRANDS
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over120
During the 7 years of the Festival existence more than 442 companies have closed over 1500 deals with new partners throughout Russia and the CIS.
ADVANTAGES OF PARTICIPATION
TARGET AUDIENCE
Visitors investment capacity investment varies from100 thousand rubles to 100 million rubles.
FRANCHISE FESTIVALEFFICIENCY
Confirmed by large number of closed deals and permanentexhibitors.
GEOGRAPHYCAL PRESENTATIONOF THE VISITORS
From Kaliningrad to Vladivostok (from the west to the east), from Murmansk to Krasnodar (from the north to the south), as well as all over the CIS countries and abroad.
PARTICIPATION IN THE EXHIBITION
Is an effective sales and development channel, as well as an indicator of stability and prestige of the company.
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www.nffrussia.ru
A professional conference program is an integral part of the international franchise festival. Leading russian and foreign francshise experts are invited to the upcoming event.
Main topics of presentations:
SOME SPEAKERS OF PAST FESTIVALS:
The best of the best are invited to participate in the upcoming event: franchise experts, well-knownentrepreneurs of the country, ligal advisors, patent attorneys, business coaches and many otherauthorities in the field!
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ERNESTOGONSALES
Head Vice-Presdent of FranchiseDevelopmentof Rosinter Restorants
OLEG YUDIN
Director ofFranchiseDevelopmentof Domino'sPizza.
GENNADYKOCHETKOV
Vice-President Subway Russia
EKATERINASMIRNOVA
Head of intellectualproperty of LawFirm Kachkin andpartners.
ANNA PABST
Master Franchiseeof Beitraining International, CEO OF Beitraining Russia
ALEXEYLOKONTSEV
CEO of Top Gunbarber shops
OLESYA SELYH
Head of Franchisedepartment and Master Franchiseeof Nathan’s Famous (USA)
CONFERENCE PROGRAM
ЕКАТЕРИНА СМИРНОВА
Руководитель практики по интеллектуальной собственности адвокатского бюро «Качкин и Партнеры»
Success stories: founders of majorinternational chains; Financing issues: attracting investments innew projects; Building a company's strong brand; Foreign franchise concepts adaptation onthe Russian market;
Quality control when building a franchise network; International markets access,experience, challenges and perspectives; Intellectual property protection.
www.nffrussia.ru
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MARKETING STRATEGY
TV:
RBK TV, PROBusiness, M24.Ru, TV Hello,TVchannel Uspeh
GOVERNMENTAL ORGANIZATIONS:: The Moscow City Government, Russian Chamberof Commerce and Industry, Government-financedinstitution Small business of Moscow, OPORA ROSSII, Delovaya Rossiya and so on.
PRINTED ADVERTISEMENT:
The Moscow Times, Generalniy Direktor,Business-Journal, Chief Time, Office Magazine,Izvestiya and so on.
FRANCHISE PORTALS:
Franch.biz, Franshiza.ru, BeBoss.ru, CoolIdea, GetBiz, Open Business and others.
WEB PROMOTION:
Contextual advertising, targeting and retargeting, banner advertising on Yandex and Google; SEO; video production
SMM: Facebook, VK.com, YouTube, Instagram,Google, Yandex
*According to the marketing strategy of the previous Festival
SITE TRAFFIC
*More detailed information we will gladly provide on request at [email protected]
15000
12500
10000
7500
5000
2500
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AUDIENCE COVERAGE :
over
6 000 000 + people
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AUDIENCE
18%before 1 million rubles
11%over 15 millions rubles
41%from 1up to 5 millions rubles
17%from 5 up to 10 millions rubles
13%from 10 up to 15 millions rubles
Investmentpotential
of visitors
0,8%
3,5%
1,3%
4%
1,2%
16%57%
5%
8%
Geography
57% ..... Moscow, Moscow region16% ..... Central Federal Area8% ....... Privolzhsky Federal Area5% ....... North-West Federal Area4% ....... South Federal Area 3,5% .... Siberian Federal Area1,3% ..... Dalnevostochny Federal Area1,2% ..... North-Caucasian Federal Area0,8% .... Uralsky Federal Area
0,2% .... CIS countries3% ........ Europe and USA
70% of visitors - potentialfranchisees and investors
5128visitors in 3 days of the exhibition
31% CATERING
33% SERVICES
13% В2В
23% RETAIL CHAIN
PHOTOGALLERY
The full gallery at
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SOME OF OUR EXHIBITORS
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CONTACT DETAILS
March, 19-21Moscow, VDNH, 75www.nffrussia.ru
NATALIA KHARATIANCEO phone: +7 (966) 193-20-88
+7 (916) 387-05-74
e-mail: [email protected]