INTRODUCTION
The worldwide lighting industry provides a vital service essential to modern life. It provides
the nation with the most prevalent energy form known in history—light.
This project consists of a detailed study which was undertaken at Lighting Science Pvt Ltd on
the company’s overall functioning. The project explains the principles and practices of the
organization.
Lighting Science is a Light manufacturing in India. It owns some of the prestigious global
brands. The main aim of Lighting Science is to provide best lighting solutions and to be a
globally recognized firm. To achieve this it concentrates more on building long term
relationships with all our associates, customers, partners, and employees.
The organization functions with various departments such as Marketing, Finance, Personnel
and Production. It maintains a cross-department interaction for achieving the organizations
effectiveness. The departments are driven by qualified and experienced professionals backed
by an efficient work force. It encourages employees to be participative, innovative and
creative and thus building a team spirit which helps them to realize collective potential. The
products of the company have a good reputation in the market and hence the growth of the
company is very much imminent.
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ELECTRIC LIGHTS
An electric light is a device that produces light by the flow of electric current. It is
the most common form of artificial lighting and is essential to modern society,
providing interior lighting for buildings and exterior light for evening and night-time
activities. Most electric lighting is powered by centrally generated electric power, but
lighting may also be powered by mobile or standby electric generators or battery
systems. Battery-powered lights, usually called "flashlights" or "torches" , are used for
portability and as backups when the main lights fail.
The two main families of electric light are incandescent lamps, which produce
light by a filament heated white-hot by electric current, and gas-discharge lamps,
which produce light by an electric arc through a gas. The energy efficiency of
electric lighting has increased radically since the first demonstration of arc lamps and
the incandescent light bulb of the 19th century. Modern electric light sources come in
a profusion of types and sizes adapted to a myriad of applications.
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CHAPTER - 1
COMPANY OVERVIEW OF LIGHTING SCIENCE
COMPANY PROFILE
The Lighting Science family of energy efficient commercial indoor and outdoor LED lighting
solutions offers architects, developers and building managers many of the most advanced
LED products on the market today. Conceived, created and built by some of the best people
in the lighting field, these products help save energy and reduce the carbon footprint without
sacrificing light quality.
LED lighting is the next generation of lighting technology. Lighting Science has pushed the
limits of research and development delivering on the promise of LED lighting by producing
pacesetting LED indoor and outdoor architectural, commercial, landscape and building
design lighting solutions. These products are changing the way we light our skyscrapers,
apartment complexes, campuses, parking garages, work environments and places of worship.
They believe that in order to manufacture and to market sustainable products, we must begin
by committing to sustainable practices in our sourcing, product development, manufacture
and delivery. Our commitment extends to the use of our own products in all of our facilities,
recycled materials and soy based inks in all of our packaging and promotional literature, and
a program designed to take back old technology lamps and fixtures that are replaced by our
LED products and guarantee that they are disposed of in a responsible way. Our technology is
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completely “clean” and recyclable, our LED lamps and fixtures contain no pollutants such as
mercury or other hazardous materials.
ABOUT US
Lighting Science is the world’s leading maker of advanced lighting products. By applying the
science of light, our team outperforms the competition and delivers on the promise of LED
technology for indoor and outdoor lighting projects. From outer space to major cities and
now your home, Lighting Science products and solutions are environmentally friendly, save
money and increase energy independence.
LED lighting is the next generation of lighting technology. For years, LED lighting products
have been just out of reach, but Lighting Science has pushed the limits of research and
development to produce sustainable industry-leading lighting innovations for retail,
infrastructure, commercial, and custom design lighting systems.
Based in Satellite Beach, Florida, the company is staffed by thought-leaders in design,
engineering and manufacturing who, by taking a holistic approach to R&D, turn ideas into
intelligent LED lighting solutions; faster, better and more successfully than the competition.
And that success shows, with consumers, cities, federal agencies, national retailers and global
brands all choosing reliable Lighting Science products.
Lighting Science product lines include lamps, retail and commercial lighting products,
products for public and private infrastructure and custom solutions for special artistic
projects. In addition to our Satellite Beach, Florida Innovation Center and manufacturing
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facility; Lighting Science’s European operations are based in Middelburg, The Netherlands;
and, the company has sales offices in Castle Hill, Australia & New Delhi, India.
Lighting Science, changing the way the world experiences light. Explore the future of
lighting, today.
BOARD OF DIRECTORS
Arun Narayan (Managing Director)
Has ardent faith in transparency to the core. He is a cut throat business entrepreneur
and a technocrat, highly professional in finance and accounts, legal and personnel,
advertisements and in circulation or marketing.
Nikhil Radan (Director)
A. Kannan (DGM – Sales)
S. Nagarajan (Sales Executive)
Devendra Sahu (DGM - Sales)
Varshkar Ratnarjun (Manager)
Director of board at Lighting Science handles Marketing and Sales wing of the group.
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Entering Management Team
The top management of the team is a highly proven team in planning and
implementing new plans and consolidating leadership position in their business. The team has
experience in running a leading Lighting industry.
Management Responsibilities (ISO 9001- 2000)
Customer satisfaction.
Statutory or regulatory requirement needed to conduct business.
Management requirement
Employee’s satisfaction
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COMPITITORS INFORMATION
There are lots of competitors for Lighting Science’s LED products, but the major
competitors are:
Royal Philips of the Netherlands is a diversified Health and Well-being company, focused on
improving people’s lives through timely innovations. As a world leader in healthcare,
lifestyle and lighting, Philips integrates technologies and design into people-centric solutions,
based on fundamental customer insights.
Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips
Electronics, is the leading Health and Wellbeing company.
Today, Philips is a simpler and more focused company with global leadership positions in
key markets of Healthcare, Lighting and Consumer Lifestyle, addressing people’s Health and
wellbeing needs and aspirations as its overarching.
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Havells India Limited is a $1.3 Billion leading Fast Moving Electrical Goods (FMEG)
Company and a major power distribution equipment manufacturer with a strong global
footprint. Havells enjoys enviable market dominance across a wide spectrum of products,
including Industrial & Domestic Circuit Protection Devices, Cables & Wires, Motors, Fans,
Modular Switches, Home Appliances, Electric Water Heaters, Power Capacitors, CFL
Lamps, Luminaries for Domestic, Commercial and industrial Applications.
Havells in 2007 created history by acquiring world’s renowned lighting company Sylvania
thus registering itself amongst top 5 lighting companies in the world. Today, Havells owns
some of the most prestigious global brands like Havells, Crabtree, Sylvania, Concord,
Luminance and Standard. Its global network constitutes of 7000 professionals across 91
branches & representative offices in over 50 countries. Its fourteen state-of-the-art
manufacturing plants in India located at Haridwar, Baddi, Noida, Sahibabad, Faridabad,
Alwar, Neemrana and seven world class manufacturing plants located in Europe, Latin
America & Africa are manufacturing globally acclaimed products, synonymous with
excellence and precision in the electrical industry.
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Bajaj Electricals Ltd (BEL) (BSE: 500031) is an Indian consumer electrical equipments
manufacturing company based in Mumbai, Maharashtra.It is a part of the INR380 billion
(US$6.5 billion) Bajaj Group. It has diversified with interests in lighting, luminaries,
appliances, fans, LPG based Generators, engineering and projects. Its main domains are
lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and
luminaires. Consumer durables include appliances and fans. Engineering and projects
include transmission line towers, telecommunications towers, highmast, poles and special
projects, and others include die casting, wind energy & solar energy. Some notable project
includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea
Link
It has 19 branch offices spread in different parts of the country with a chain of about 1000
distributors, 4000 authorised dealers, over 400,000 retail outlets and over 282 Customer
Care centres. OUR VISION
We aim to bring greater happiness to our customers, through our products
and services, while continuously enhancing stakeholder value.
COMPANY PHILOSOPHY
"Trust builds Quality
Quality builds Satisfaction
Satisfaction builds Relationship
Relationship builds Trust
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As one of the world`s leading engineering corporations, CG provides end-to-end solutions,
helping its customers use electrical power effectively and increase industrial productivity
with sustainability. CG was established in 1937 in India; and, since then the Company has
been a pioneer and has retained its leadership position in the management and application of
electrical energy.
Our unique and diverse portfolio ranges from transformers, switchgear, circuit breakers,
network protection & control gear, project engineering, HT and LT motors, drives,
lighting, fans, pumps and consumer appliances and turnkey solutions in all these areas;
thus enhancing the many aspects of industrial and personal life. This portfolio has been
structured into 3 SBUs - Power Systems, Industrial Systems and Consumer Products. For
details please refer to the panel on the right.
Since 2005, CG has embarked upon an ambitious globalization strategy, growing both
organically and inorganically, drawing into its fold leading international companies such as
Pauwels, Ganz, Microsol, Sonomatra, MSE and PTS. Consequent to this globalisation, CG
now enjoys manufacturing bases in Belgium, Canada, Hungary, Indonesia, Ireland, France,
UK and US, in addition to more than twenty manufacturing locations in India, employing
more than 8000 employees worldwide with diverse nationalities and cultures. A worldwide
marketing network of more than 150 representatives spans the globe, offering the entire
range of CG’s products, solutions and services.
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From a small beginning in 1973 as a tube making unit, Surya Roshni Ltd has emerged
today as a vast conglomerate with the largest ERW pipe manufacturing plant in India, a
large cold rolling strip mill at Bahadurgarh (Haryana) and two lighting units one each at
Kashipur (Uttrakhand) and Malanpur (Madhya Pradesh) producing fluorescent tube lights,
GLS lamps, CFL lamps, HPSV Lamps, HPMV Lamps and Metal Halide Lamps. The
company also markets a wide range of Luminaires and Accessories, High Mast Lighting
Systems, Lighting Poles, Decorative Poles and MCBs. It's turnover ending March 2012 is
Rs.2753.70 crores (approximately USD 550 Million).
With its firm commitment to produce the best of quality at an affordable price through
technology upgradation, value proposition and deep concern for customer satisfaction, the
company is justifiably a leader in the league in both the steel pipe and lighting industry.
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HPL, with its unwavering commitment to the creation of world-class quality products, the
HPL Group has created a niche for itself in the electrical industry. Today, HPL is regarded
as “The Technology Brand of India” and is one of the premium manufacturers of reliable
Electrical Protection Equipments, Switchgears, Electronic Energy Meters and Energy
Management Systems. Consistent and sound policies have helped the HPL Group mark a
strong presence nationally as well as globally. In its own special way, HPL is committed to
the growth and expansion of Brand India. Through our deliberations in the electrical
industry, we believe we can actively participate in furthering the cause of brand India.
Superior technology, impressive product portfolio and a quality driven attitude have given
HPL an edge in the competitive market. This has also attracted major international players
to collaborate with HPL and work successfully together.
HPL, current year with a turnover of over 1000 crores, has a strong work force of over
5000, including Technocrats, Design and R&D Engineers and Marketing Professionals.
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Lamps and lighting systems from OSRAM provide the basis for a beautiful view of things,
ensure safety and comfort, allowing for the efficient use of resources. For more than 100
years, OSRAM has been "passionate about intelligent light". As a globally operating
company, we also explicitly encourage socially and environmentally responsible policies
around the world - as well as sponsoring art and culture at home and abroad.
Company Profile
OSRAM is one of the two leading light manufacturers in the world. The company’s
portfolio covers the entire value chain from components to electronic control gears as well
as complete luminaires, light management systems and lighting solutions.
Managing Board of OSRAM - Wolfgang Dehen, Chairman of the Managing Board (CEO),
Dr. Peter Laier and Dr. Klaus Patzak represent the Managing Board of OSRAM Licht AG.
More information about the top management can be found here.
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Wipro Infotech is a leading manufacturer of computer hardware and provider of IT
services in India and the Middle East region. Part of Wipro Ltd, the $6.98 billion
conglomerate and global leader in technology enabled solutions, the company leverages on
the parent's philosophy of 'Applying Thought' to enable business results by being a
transformation catalyst.
Backed by our strong quality processes and rich experience managing global clients across
various business verticals, we align IT strategies to your business goals. From simple
changes in process to innovative solutions, we help our customers harness the power of IT
to achieve profitable growth, market leadership, customer delight and sustainability. Along
with our best of breed technology partners, Wipro Infotech also helps you with your
hardware and IT infrastructure needs.
Our vast IT services portfolio includes consulting, systems integration, application
development and maintenance, technology infrastructure services, package implementation
and R&D services among others.
Wipro Infotech maintains offices across India, and has operations in Middle East. We also
have a joint venture with DAR Al Riyadh Group in Saudi Arabia.
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Thomas Edison is heralded for his genius as an inventor. Less known is his brilliance as a
business pioneer. By aligning multiple businesses to bring innovation to the marketplace,
he laid the path for today's GE. Learn more about the inspiration - and the perspiration - of
the man who started it all.
It began in a small barn in the year 1900. Thousands of patents and even two Nobel prizes
later, the GE Global Research lab has continued to bring new technologies to our lives.
Read about the first GE research lab and how it evolved into a worldwide entity.
From the first affordable light bulb through the X-ray tube, the television, to the visible LED
or the MRI technology, GE scientists of the past 130 years were inventing things that made,
and still make our world work better.
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PRODUCTS
Lighting Science has emerged as a preferred choice for discerning individual and industrial
consumers. Lighting Science is one of the largest manufacturer of LEDs in the country.
S. No. Series Products Name Extensions Wattages (W)
1. Prolific
Roadways
1. LSR Roadways
2. DBR Roadways
LSR 1
LSR 1.5
LSR 2
LSR 2.5
LSR 3
LSR 3.5
LSR 4
DBR 1
DBR 2
45 W
60 W
75 W
90 W
100 W
120 W
150 W
200 W
300 W
2. Curb to Door
Series
1. Low Bay
2. Flood light
C2DLB P0
C2DLB P1
C2DLB P2
C2DFL P0
C2DFL P1
C2DFL P2
40 W
70 W
140 W
40 W
70 W
140 W
3. Flat Lowbay
Series
1. Flat LowBay FLB V2
FLB V2.5
90 W
120 W
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2. Flat Lowbay
Under Canopy Light
FLB V3
FLBC 075W
FLBC 125W
150 W
75 W
125 W
4. Industrial and
Landscape
Lighting
1. Industrial Highbay
2. Acorn- Post Top
Lantern
3. Baylume
IHB1
IHB2
TRA1
TRA2
BLY 24 BLK
BLY 48 BLK
200 W
300 W
50 W
75 W
50 W
88 W
5. Commercial
Lighting
1. Glimpse
2. LED Panel 2X2
3. LED Tube Light
GLP6
LP 32 REC
LP 45 REC
LED 09W
LED 18W
15 W
32 W
45 W
9 W
18 W
6. Definity
Lamps
1. PAR 20
2. PAR 30
3. PAR 38
DFN 20
DFN 30
DFN 38
8 W
15 W
18 W
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4. MR16 6W
5.MR16 8W*
6. BR30
7. A19
DFN 16
DFN 16
DFNBR30
DFN19
6 W
8 W
15 W
8 W
CERTIFICATIONS
1. RoHS – All the products are RoHS (Restriction of hazardous Substances) certified.
2. ETL – All the products are ETL certified.
3. UL – All the products are UL certified.
4. IP 66 – All the products are IP66 certified
5. ENEC – All the products are ENEC certified
6. FCC – All the products are FCC certified
7. NOM – All the products are NOM certified
8. DAMP – All the products are DAMP certified
9. CE – All the products are CE certified
VISION, MISSION AND VALUES
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Vision
To be a globally recognized corporation that provides best LED lighting solutions, delivered
by best-in-class people
Mission
To achieve our vision through fairness, business ethics, global reach, technological expertise,
building long term relationships with all our associates, customers, partners, and employees
Values
Customer Delight: A commitment to surpassing our customer expectations.
Leadership by example. A commitment to set standards in our business and transactions
based on mutual trust.
Integrity and Transparency: A commitment to be ethical, sincere and open in our dealings.
Pursuit of Excellence : A commitment to strive relentlessly, to constantly improve ourselves,
our teams, our services and products so as to become the best in class.
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Organizational chart
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Managing Director
Accounts And HR
Vice President
DGM –NORTH & EAST
Product Manager
DGM- SOUTH & WEST
Logistic Manager
Quality Manager
Executive Tendering
Senior Manager
(Dehradun)
Senior Manager
(Lacknow)
Manager
(Ahmedabad)
Deputy Manager
(New Delhi)
Deputy Manager
(New Delhi)
Assistant Manager
(Jaipur)
Quality support
Deputy Regional Manager
(Hyderabad)
Deputy Manager
(Chennai)
Sales Executive
(Erode)
Sales Executive
(Mumbai)
Sales Engineer
(Hydrabad)
PRODUCT PROFILE
PROLIFIC ROADWAYS
1. LSR ROADWAYS
The LSR RoadWay luminaire provides one-for-one replacement for existing HID roadway
installations. When compared to traditional HID sources, LSG’s LED street light fixtures
reduces energy consumption and provides uniform light distribution and increased light
levels. Features & Benefits
High quality illumination combine with energy efficient LED technology for superior
optical performance and maximized pole spacing
Full cutoff optic meets Dark Sky requirements.
Tool-less access to electrical components
2 sizes and 4 optical packages
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2. DBR ROADWAYS
The LSG DBR luminaire provides one-for-one replacement for existing high wattage HID
roadway installations. It serves as a replacement for luminaires with wattages of 250W up to
400W. Features & Benefits
High quality illumination combined with energy efficient LED technology for superior
optical performance and maximized pole spacing
Sustainable Design - Full cutoff optic meets Dark Sky requirements
Compatible with smart grid services, remote monitoring capabilities, dimming,
midnight dimming, and occupancy sensors
Tested to LM-79 and LM-80 standards
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CURBE TO DOOR SERIES
1. LOW BAY
Lighting Science Group is pleased to announce the latest advancement in energy-efficient
LED facility lighting, the C2D LowBay light provides excellent color rendering for enhanced
visibility and safety.
Established with a modular optical design, this C2D luminaire is available in multiple optical
platforms and provides light output at 6000 lumens, with a lower cost per delivered lumen
over the life of the installation.
Features
Compact size for small spaces & unobtrusive aesthetics
High lumen output
Adaptable - easily change optical distributions
Fits most traditional mounting options
Lower cost per delivered lumen
Low-profile modern design
Excellent color rendering for enhanced visibility & safety
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FLAT LOWBAY SERIES
1. FLAT LOWBAY
The versatile Lowbay LED fixture combines high light output with low energy consumption
—85 lumens/watt—providing glare-free light for forecourt lighting, warehouses, stockrooms,
parking garages, gyms, hangars, tunnels, and canopy lighting for gas stations where low
maintenance is required for continuous operation. Furthermore, the fixture is available with a
dimming function and/or occupancy sensors to provide additional energy saving options. To
ensure performance and reliability, the fixture was tested under the rigorous LM-79 process
by an independent laboratory approved by the U.S. Department of Energy’s CALiPER
program and is CE certified Features
Lasts a minimum of 50.000 hours, which is over 6 years at 24- hour daily operation,
equivalent to approximately 5 times the life span of a TL tube or HID bulb
Long life span ensures lower maintenance and lamp replacement costs
Custom sensor developed by Lighting Science
Excellent colour rendering for improved vision
Choice of multiple mounting options for application on most vertical and horizontal
surfaces
Instant on/off: LED does not require long start-up time after ignition to come to full
brightness. Hot restrike: lamps can be switched on/off without taking into account a
cooling-down period
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2. FLAT LOWBAY UNDER CANOPY LIGHT
The versatile Lowbay LED fixture combines high light output with low energy consumption
—85 lumens/watt—providing glare-free light for forecourt lighting, warehouses, stockrooms,
parking garages, gyms, hangars, tunnels, and canopy lighting for gas stations where low
maintenance is required for continuous operation. Furthermore, the fixture is available with a
dimming function and/or occupancy sensors to provide additional energy saving options. To
ensure performance and reliability, the fixture was tested under the rigorous LM-79 process
by an independent laboratory approved by the U.S. Department of Energy’s CALiPER
program and is CE certified Features
Lasts a minimum of 50.000 hours, which is over 6 years at 24- hour daily operation,
equivalent to approximately 5 times the life span of a TL tube or HID bulb
Long life span ensures lower maintenance and lamp replacement costs
Custom sensor developed by Lighting Science
Excellent colour rendering for improved vision
Choice of multiple mounting options for application on most vertical and horizontal
surfaces
Instant on/off: LED does not require long start-up time after ignition to come to full
brightness. Hot restrike: lamps can be switched on/off without taking into account a
cooling-down period
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INDUSTRIAL AND LANDSCAPE LIGHTING
1. INDUSTRIAL HIGHBAY
The BayLight provides a one-for-one replacement for existing HID sources in a wide range
of industrial applications. Lighting Science designed the BayLight to meet the critical
requirements of these applications by matching the performance of conventional 400W HID
systems while delivering as much as a 35% reduction in energy usage. Features
Underdriving LEDs to improve efficiency and system life
Ventilated precision airflow
Uses up to 35% less energy vs. comparable HID systems with similar performance
Optional integrated occupancy sensor for greater energy savings
Typical Applications include: Warehouses, Distribution Centers, Commercial /
Industrial Areas, Manufacturing Facilities, Storage / Utility Areas, Cold Storage
Facilities
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2. BAYLUME
• Up to three times longer life at approximately half the energy consumption of conventional sources.
• Significantly longer life leads to reduced maintenance and material costs.
• Good color rendering for enhanced visibility and safety.
• Choice of mounting options to meet a variety of architectural forms in horizontal and vertical
positions.
• Instant on/instant re-strike.
COMMERCIAL LIGHTING
1. GLIMPSE
Lighting Science’s integration of our leading edge optical, thermal and driver design
excellence are all on display with Glimpse… A luminaire of which there truly is no equal.
Designed to mirror the form of a recessed downlight in application, the Glimpse can be
retrofit into 5” or 6” recessed downlights by simply replacing the existing Edison base lamp
and trim or, unlike any of its competitors, be surface mounted to a J-Box as a luminaire.
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750 lumen WW package provides up to 20% more light than similar competitor
offerings
Available in 2700, 3000, 4000K
Dimmable down to 5%
Designed for a 50,000 hour life
Consumes just 15 watts
Uses 70% less material in design than a standard downlighting system
Up to 80% more efficient than comparable HID systems with similar performance
5 year limited warranty
Energy Star qualified
2. LED PANEL 2X2
Typicall used to replace 2'x2' and 2'x4' fluorescent fixtures,
the super high output(SHO) LED Flat Panel is designed to lay
in drop ceilingsin offices,schools and healthcare
applications. The flat panels are fully dimmable,and are
compatible with building controls,motion sensors,timers,and
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daylight harvesting systems.
The design of the panels produces an even,consistent
shadowlesslight.The LEDs enable long life,high lumen
maintenance,high CRI,low maintenance,and are
constructed without hazardous materials
3. LED TUBE LIGHT
Designed for use in display cases, showcases, exhibits, under shelves, museums, coves and
architectural applications. The Symetrie Slim linear LED luminaire is a superior lighting
solution generating uniform, bright white, vertical and horizontal illumination providing an
environmentally friendly, energy-efficient solution that significantly lowers operating costs
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and reduces the carbon footprint, while attracting attention. The fixture is a thin, linear profile
less than 3/4" tall x 3/4" wide. Features
Best in class performance in compact profile and variety of lengths
High quality illumination - bright white, true to color, high CRI
Delivers uniform vertical and horizontal illumination eliminating shadows
Delivers more lumens per watt of energy consumed than most traditional sources
High efficiency and longer life lowers operating and maintenance costs
Cool lighting envelope reduces HVAC loads
Environmentally friendly - absence of mercury and other hazardous materials
Free of UV and IR emissions reducing product packaging and waste
DEFINITY LAMPS
1. PAR 20
Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high
level of value and an uncompromising measure of quality. With Definity lamps, there are no
sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in
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one affordable package. Equivalent Source : 45W - 55W halogen Lumen Output : 310 -
350lm Power Consumption : 8W Efficacy : 39 - 44lm/w Features
Reduced energy consumption and operating costs by up to 80%.
Maintenance free operation - lasts up to 25 times longer than conventional lighting.
Environmentally friendly - no mercury
Warm, crisp, pleasing light color - CRI 86 - 88
CCT 2740 - 4000K
Dimmable
Instant on
5 year limited warranty
In most instances, payback less than a year
2. PAR30
Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high
level of value and an uncompromising measure of quality. With Definity lamps, there are no
sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in
one affordable package. Standard PAR30 Features
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Equivalent Source : up to 75W & 90W halogen
Lumen Output : 700 - 943lm & 920 - 1060lm
Power Consumption : 15 & 18W
Efficacy : 44 - 53lm/w & 51 - 59lm/w
PAR30 Shortneck Features
Equivalent Source : up to 65W halogen
Lumen Output : up to 800lm
Power Consumption : 13W
Efficacy : 56 - 62lm/w
High Efficacy (H1) PAR30 Features
Equivalent Source : up to 65W halogen
Lumen Output : up to 795lm
Power Consumption : 12W
Efficacy : up to 65lm/w
3. PAR 38
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Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high
level of value and an uncompromising measure of quality. With Definity lamps, there are no
sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in
one affordable package. The Definity PAR38 LED lamp is suitable for wet locations,
enclosed luminaires and has up to four unique beam distributions for application flexibility.
Standard Par38 features
Equivalent Source : up to 90 & 120 Watt halogen
Lumen Output : 850 - 950lm & 1250 - 1460lm
Power Consumption : 18 & 24 Watts
High Efficacy Par38 features
Equivalent Source : up to 90W halogen
Lumen Output : 900 - 975lm
Power Consumption : 15W
High Efficacy : 60 - 65lm/w
4. MR16 6W*
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Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high
level of value and an uncompromising measure of quality. With Definity lamps, there are no
sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in
one affordable package. Standard MR16 LED Lamp Features
Equivalent Source : 20W halogen
Lumen output : 265 - 300lm
Power Consumption : 6W
Efficacy : 44 - 50lm/w
MR16 GU10 Features
Equivalent Source : 30W halogen
Lumen output : 315 - 365lm
Power Consumption : 6W
Efficacy : 53 - 61lm/w
MR16 HO Features
Equivalent Source : 50W halogen
Lumen output : 500 - 550lm
Power Consumption : 8W
Efficacy : 63 - 69lm/w
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5. BR 30
Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high
level of value and an uncompromising measure of quality. With Definity lamps, there are no
sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in
one affordable package. Equivalent Source : Up to 75W incandescent Lumen Output : 725 -
895lm Power Consumption : 15W Efficacy : 48 - 60lm/w Features
Reduced energy consumption and operating costs by up to 80%.
Maintenance free operation - lasts up to 25 times longer than conventional lighting.
RoHS compliant, Environmentally friendly - no mercury or lead
Patent pending optical design acheives smooth beam pattern to achieve a warm room
filling glow for general illumination applications
Dimmable to 5% of light on most dimmers
Instant on
5 year limited warranty
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6. A19
Created with the most advanced thermal materials available, the Definity A19 LED lamp is
unmistakably lighter and more efficient than ever before. This A19 lamp truly replicates the
form, weight and omni-directional function of an incandescent A19 lamp. Equivalent
Source : Up to 40W & 60W Incandescent Lumen Output : 450 - 480lm & 800 - 850lm Power
Consumption : 8W & 12W Efficacy : 56 - 60lm/w & 67 - 71 lm/w Features
Reduced energy consumption and operating costs by up to 80%.
Maintenance free operation - lasts over 50 times longer than conventional lighting.
RoHS compliant - contains no mercury
Dimmable to 5% of light on most dimmers
Lightweight
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CHAPTER - 2
SWOT ANALYSIS OF LIGHTING SCIENCE
SWOT ANALYSIS
A scan of internal and external environment is an important part of the strategic planning
process. Environment factors internal to the firm can be classified as strength (s), and
weakness (w), and factors external to the firm can be classified as opportunity (o), and Threat
(T). Such an analysis of internal and external factors is referred as SWOT analysis. The
SWOT analysis has been useful tool for the industry. The process of utilizing the SWOT
approach requires an internal survey of opportunities and threats.
STRENGTHS
Trained skilled and dedicated employees and committed management.
Flexibility in production and supply of products with different product mixture.
Development of new product as per requirement of the customer with minimum lead
– time.
On time delivery of products as per the specifications or drawings.
Competitive price
Complete information on local area network (LAN) system for easy traceability.
Adoption of griffin technology in production (it is used for recycling the scrap
materials)
The company has good technical training centre (TTC) for the training and
development of staff.
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WEAKNESS
Have to face the bureaucracy
Essences of professional HRM: - absences of performance appraisal system merit
rating system.
Hectic Work Schedule, the company is having work schedule of three shifts of eight
hours each and the company is facing worker shortage both these factors contributes
to the additional stress on the present work force.
OPPORTUNITIES
Backward integration, the companies cease to be dependent on there need and have
integrated backwards; this is explained by the huge distribution network.
To give maximum employment opportunities in the Karnataka sincere and hard
working people help to build the company marketing share.
Diversification
The company has huge scope in diversifying their business into few other countries
because of good market share in the present trend.
THREATS
Economy showdown
New technology
Government regulations.
Increase competition in this segment / Industry to liberalization there is increase the
competitors in last 5 yrs company has to fight for marketing share.
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CHAPTER - 3
FUNCTIONAL ANALYSIS OF LIGHTING SCIENCE
ORGANIZATIONAL CHART AND STRUCTURE
FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION
Functional department play a vital role in the organization. Functional department of global
nutrition are:-
Human resource department
Marketing & sales department
Finance department
Research & development department
Finance
Our Finance professionals partner with operating groups to provide financial support for
their initiatives, while managing the overall financial performance of Lighting Science.
Members of the Finance Department also play an integral role in making key strategic
business decisions, such as the evaluation of contractual relationships with business partners
and new business ventures.
Human Resources
At Lighting Science, we're known for our focus on people and Human Resources leads the
way, partnering with our businesses in corporate, divisional and product units. Our Human
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Resources department, whether at the divisional or corporate level, manages training and
development, succession planning, compensation, benefits, recruitment and staffing, and
other specialties geared towards attracting, retaining and developing the best and the
brightest.
Marketing
Our Marketing Department is responsible for successfully positioning our products in the
highly competitive marketplace, with a focus on disease management—managing human
health, not just products
Department members initiate rigorous market and product specific research to determine how
best to launch a new product and create tools to support our sales force, as well as
programmers to educate our customers and consumers.
Research and Development
Innovation is the hallmark of every vital development at QRG. New ideas, inventions deepen
scientific knowledge and give its work force a new impetus towards technical progress.
QRG technological strengths and its endeavour towards continuous research & development
have allowed it to fulfil its responsibilities towards its customers. The responsibility of
providing its customers the best products and zero defect services to enable them to be
comfortable and secure in usage of electricity.
MARKETING STRATEGIES
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Marketing strategies which can be used in future by the company to increase its client base
and increase its sales.
1. Designing of catalogue for the company - A four page catalogue can be designed for
the company which will contain all the products manufactured by the company along
with their technical specifications.
Company’s vision, mission, goals, quality policy & address of corporate offices will
also be mentioned in the catalogue.
Catalogues can be sent to the companies in the sector who can be potential clients of
the company.
2. Advertisement in newspapers & magazines – Advertisements in newspapers
(Times of India, Hindustan Times, Dainik Jagran, Punjab Kesri) and Magazines
(Electrical Today, Electronics for you etc.) will help company increase their client
base. Advertisement will contain the information about the products manufactured,
quality policy, certifications and approvals from the government. The companies who
has the requirement of LEDs can contact the head office mentioned in advertisement.
3. Searching new clients and sending Introductory letters - Potential
Clients or the companies dealing in LED Lighting sector can be searched from
internet. Introductory letters along with company catalogue can be sent to these
companies. We can expect orders from these companies in future.
4. E- Marketing of company – Company can advertise through online B2B (Business
to Business) marketing sites. In E-marketing sites , companies can give details about
there products, addresses of corporate office, marketing offices, employee strength,
email I.D., clients , product catalogue etc. Buyers can search sellers according to
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product and place orders to the company. Company can give advertisement banners
which can be hyperlinked to company website.
Example : www.punebusinessdirectory.com
www.tradeindia.com
www.indianyellowpages.com
www.indiamart.com
5. Online searching of buyers - Company can also search clients on Internet on
B2B (Business to Business) buying & selling sites. Weekly checking of B2B sites
can help in identification of buyers who are interested in purchase of products
manufactured by our company.
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DEALER'S NETWORK
QRG's legendary customer focus empowers its people to build sturdy and lasting
relationships with its business partners, employees and customers, thus paving the way for
unparalleled future growth. Dealers form the core of the company and thanks to a well
organized distribution network dealers and retail outlets in India the company is able to meet
its customers demand.
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COMPARATIVE ANALYSIS OF LIGHTING SCIENCE AND HAVELLS
LED PRODUCTS
STRATEGIC PLANNING SYSTEM
Lighting Science Havells Pvt Ltd
Long term planning Short term planning
High value, High price
products
High volume, low price products
Controlled growth Rapid growth
Mature & high growth business High margin business
Standard Products Customized Products
Design to costMASS Marketing Design to performance
NICHE Marketing
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BUDGETING SYSTEM
Lighting Science Havells Pvt Ltd
Aggressive Conservative
Fund for small and attractive
locations
Fund for large and low cost locations
Less emphasis on cost cutting More emphasis on cost cutting
Feature and quality driven Cost driven
Margin of safety Tight ship
REPORTING SYSTEM
Lighting Science Havells Pvt Ltd
Limited vertical integration Vertical integration
Taller structure Flatter structure
High level of MIS networking Average level of MIS
networking
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PERFORMANCE EVALUATION SYSTEM
Lighting Science Havells Pvt Ltd
Easy Difficult
Frequent and repetitive
evaluation
Occasional
evaluation
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CHAPTER - 4
DATA ANALYSIS AND INTERPRETATION
OBJECTIVE
To understand the basic concepts of marketing
To understand the market survey of LIGHTING SCIENCE.
Comparative analysis of Lighting Science’s LED with Havells’s LED.
To know what features and factors are most compelling among the consumers.
To know the LIGHTING SCIENCE’s products life span.
To know whether consumers of different brands wants to switch to LIGHTING
SCIENCE.
To know whether the consumers are satisfied or not with the LIGHTING SCIENCE
products.
RESEARCH METHODOLOGY
The research methodology used in this project is described below in detail:
Secondary Data: Company brochures and manuals, Internet etc.
Primary Data: Questionnaire.
Tools Used: Both Qualitative and Quantitative
Sampling Method: Random Sampling
Sample Size: 149
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Target Audiences: Consumers
LIMITATIONS OF THE STUDY
My area is confined to New Delhi only and not on any other places.
Most of the retailers are not responsive, actually they didn’t gave adequate time to
answer the question.
Possibility of error in data collection because many of the retailers may have not
given correct answer to the questions
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NUMBER OF CONSUMERS TO WHOM QUESTIONNAIRE WAS
GIVEN
Q1) Do you own any of the LIGHTING SCIENCE products?
SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE
1 Yes 103 69.12%
2 No 46 30.87%
3 Total 149 100%
YES NO0
10203040506070
No. of Respondents
Series 1
INFERENCE:
The above table infers that, 69% people have LIGHTING SCIENCE products & 31%
people do not have.
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CONSUMERS HAVING LIGHTING SCIENCE PRODUCTS
CLASSIFICATION BY PURCHASE PERIOD
What was the life span of the product?
SR.NO. PARTICULARSNO. OF
RESPONDENTSPERCENTAGE
1 Less than 6 months 1 0.97%
2 6 months to 1 year 13 12.62%
3 1 -2 years 21 20.38%
4 2 – 5 years 48 46.60%
5 More than 5 years 20 19.41%
9 Total 103 100%
Less than 6 Months
6 Months to 1 Year
1-2 Years 2-5 Years More than 5 Years
05
101520253035404550
No. of Respondents
No. of Respondents
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INFERENCE: The above table indicates that only 0.97% of the products had a life span less
than 6 months where as 12.62% of the products had a life span of 6 to 1 year. Majorly all the
products had a life span of more than 1 year i.e. about 20.38% had a life span of 1 to 2 year, a
staggering 46.60% of the products had a life span of 2-5 years and 19.41% of the products
had a life span of more than 5 year.
CLASSIFICATION BY USAGE PURPOSE
What is main purpose of using LIGHTING SCIENCE product?
SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE
1 Personal 47 52%
2 Official 43 40%
3 Both 13 8%
4 Total 103 100%
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INFERENCE:
The above table indicates that, 52% of the consumers are purchasing LIGHTING SCIENCE
products for personal use, 8% of the consumers purchased for both the official and personal
use and 40 % of the consumers purchased it for official use.
SATISFACTION LEVEL OF LIGHTING SCIENCE PRODUCTS
Where you satisfied with the LIGHTING SCIENCE product?
SR.NO. PARTICULARSNO. OF
RESPONDENTSPERCENTAGE
1 Strongly satisfied 69 67%
2 Satisfied 13 12.62%
3 Dissatisfied 5 4.85%
4Strongly
dissatisfied16 15.55%
5 partially satisfied 0 0%
Total 103 100%
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No. of respondents
Strongly SatisfiedSatisfiedDissatisfiedStrongly dissatisfiedpartially Satisfied
INFERENCE:
The above table indicates that 67% people satisfied with their products, 12.62% strongly
satisfied with their products, 4.85% people are dissatisfied with their products and 15.55%
people strongly dissatisfied with their products.
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CUSTOMERS PREFERENCE IN LIGHTING SCIENCE PRODUCTS
Which features were preferred mostly by you in LIGHTING SCIENCE product?
SR.NO
.PARTICULARS
NO. OF
RESPONDENTSPERCENTAGE
1 Product functionality 37 36%
2 Product design 33 32%
3 Packaging 21 20%
4 Product Size 8 8%
5Service –
Repair ,Warranty & etc4 4%
Total 103 100%
Product
functionali
ty
Product
design
Packag
ing
Product
Size
Servi
ce – R
epair
,Warr
anty
& etc
0%
10%
20%
30%
40%
Series1
INFERENCE:
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The above table indicates that, 32% people gives preference to Product design, 36% for
Product functionality, 8% for Product Size, 20% give preference Packaging, 4% gives
Service – Repair ,Warranty & etc.
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FACTORS INFLUENCE BUYING DECISION
What are the factors which influence your buying decision?
SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE
1 Price 37 36%
2 Availability 28 28%
3 Schemes 17 16%
4 Quality 12 12%
5 Advertisement 8 8%
Total 103 100%
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INFERENCE:
The above table indicates that, 28% people influencing through availability of product, 36%
influencing through price, 16% through schemes, 12% through Quality of LIGHTING
SCIENCE products & 8% through advertisement.
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CONSUMERS NOT HAVING LIGHTING SCIENCE PRODUCTS
CUSTOMERS FROM OTHER BRANDS
Will you switch over from any other brand to this brand?
SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE
1 Yes 12 20%
2 No 34 80%
Total 46 100%
INFERENCE:
The above table indicates that about 20% of the consumers not owning a LIGHTING
SCIENCE product are willing to switch over it from other brands and 80% do not want to
switch over.
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CLASSIFICATION BY CUSTOMERS PURCHASE PLAN
If yes when would you like to purchase the LIGHTING SCIENCE Products?
SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE
1 Less than 6 months 20 44%
2 6 months to 1 year 17 40%
3 1 -2 years 7 12%
4 2 – 5 years 2 4%
5 More than 5 years 0 0%
Total 46 100%
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INFERENCE:
The above table indicates that around44%of the consumers from the other brands are willing
to purchase LIGHTING SCIENCE products in less than 6 months, 40% are willing to switch
within 6 month to 1 yr., 12% consumers are willing to switch over within 1-2 yr. & 4%
people plans for purchasing their product in 2-5 yr.
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MAIN PURPOSE OF PRODUCT USAGE
What will be the main purpose of buying the product?
SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE
1 Personal 24 52%
2 Official 15 36%
3 Both 7 12%
4 Total 46 100%
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INFERENCE:
The above table indicates that, 52% consumers are willing to use the LIGHTING SCIENCE
Products for personal use, 12% for both use & 36% for Official use.
FACTORS INFLUENCE BUYING DECISION
12. What factors will influence you in switching over from other brands? (Rank 1-5)
SR.NO
.PARTICULARS NO. OF RESPONDENTS RANK PERCENTAGE
1 Price 20 1 40%
2 Availability 5 4 12%
3 Schemes 7 3 20%
4 Quality 9 2 24%
5 Advertisement 5 5 4%
6 Total 46 100%
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Price Availability Schemes Quality Advertisement0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Series1
INFERENCE:
The above table indicates that, 12% of the consumers are influenced by availability of
product where as 40% are influenced by price, 24% are influenced by quality, 20% through
schemes & 4% through advertisement.
CUSTOMERS PREFERENCE IN LIGHTING SCIENCE PRODUCTS
What type of features you prefer most from LIGHTING SCIENCE?
SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE
1 Product functionality 16 32%
2 Product design 21 44%
3 Packaging 3 8%
4 Product Size 3 8%
5Service –
Repair ,Warranty & etc3 8%
6 Product functionality 46 100%
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INFERENCE:
The above table indicates that, 44% give preference to Product design, 32% to Product
functionality, and 8% for Packaging, 8% for Service, 8% for Product Size.
14. Please tick one of the item for each of the product for your desire LIGHTING SCIENCE
products?
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0%5%
10%15%20%25%30%35%40%45%50%
Series1
CONCLUSION
The study was done in order to find out the purchase decision of customers towards
Lighting Science products. After analyzing the data, it was found that the purchase decision
of customers towards Lighting Science products is better and not the best. It was seen that the
consumers owning the LIGHTING SCIENCE products were quiet satisfied as the life span of
the products were very good which is one of the most important aspects to become a good
company. Moreover the consumers not owning a LIGHTING SCIENCE product were keen
to switch over to a LIGHTING SCIENCE product from other brands as they find the features
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very much compelling which is good for the company. Various suggestions are suggested to
increase the purchase decision of customers and help to reach target.
DIRECTION FOR FUTURE RESEARCH
There are some aspects influencing customer purchase decisions like dependency on
the Culture of the country. In-depth study of the demand for the products are left
untouched in this study due to time Constraints which can further be explored.
The factors such as higher expectation and satisfaction level of the brand can further
researched. And the testing of availability of the products with the retailers can be
explored for the further research.
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RECOMMENDATIONS
Company executive should visit dealers on regular basis.
They should pay proper attention towards checking of various components of products
before end user delivery. Otherwise it tends towards defame of brand name in comparison
to rivals.
Need to expand customer care centre.
Proper attention should be paid for advertisement planning otherwise it may lead to
problem for dealer as well as for company.
Company should tie up with some event management company to organize various
promotional activities like canopy, Carnival.
Company should make policy for fixed end user price for all dealers so that fair game will
be played & dealer would not to compromise on their margin.
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BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as given
below:
Reference Books
Saunders,.M., Lewis. P., and Thornhill.A. (2003), Research Methods for Business
Students, 3rd Edition, Financial Times Prentice
Boyd and Stasch (2001), Marketing Research, 3rd Edition, Financial Times Prentice
Websites
http://www.lsgc.com
http://business.mapsofindia.com/india-company/l/lighting-science.html
http://lightingscience.wordpress.com
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ANEXXURE
MARKETING SAMPLE QUESTIONNAIRE
Employee Name: -.................................................................
Designation: -.........................................................................
CUSTOMER PERSONAL INFORMATION
NAME:
AGE:
GENDER:
Q1) are you currently using any LIGHTING SCIENCE product/products?
Q2) from where did you get to know the product?
a) Newspaper b) Internet
c) Magazines d) Other Sources (If Any)
Q3) for how long you have being using the product?
Q4) do you find the product satisfactory?
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Q5) what is the purpose of buying the product?
a) Official b) Personal
c) Both
Q6) what features of any lighting product/products are most important to you?
a) Product Functionality b) Product Design
c) Packaging d) Product Size
e) Warranty/Repair
Q7) what factors influenced you in buying a LIGHTING SCIENCE product?
a) Price b) Quality
c) Advertisements d) Schemes
e) Availability
Q8) what is your say about the pricing of the LIGHTING SCIENCE products?
Q9) will you recommend the products to others?
Q10) Suggestions and Recommendations
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