ANYWHERE:How Global Connectivity
Is Revolutionizing the Way We Do Business
Emily Nagle GreenPresident & CEO, Yankee Group
Author, ANYWHERE
Agenda
ANYWHERE: The revolution
How it’s progressing around the world
Who and what it’s changing
How it creates new opportunities for all businesses
Q & A
Guest speakers
Paul SaganPresident & CEO, Akamai Technologies
Glenn LuriePresident, Emerging Devices, AT&T
Nigel WallerFounder & CEO, Movirtu, Ltd.
Sriram ViswanathanVP, Architecture Group, Intel
Walter McCormickPresident & CEO, U.S. Telecom Association
What is Anywhere?
How the emergence of ubiquitous connectivity will connect all the
world’s people and all the things we care about
Changing the meaning of location forever
The Anywhere Network is the cause
The Anywhere Network® is Yankee Group’s vision of a seamless, intelligent,
ubiquitous and abundant network.
It will provide rich connections for everyone to everything from anywhere.
Anywhere’s impact will be massive
Internet Anywhere
Locations
What’s affected
Economic value
Plazas, subways, jungles
5+ billion people1 trillion things
$ trillions$ billions
1 billion people
Work, home, school
The largest tech revolution of our lifetime
My message today
Global connectivity will revolutionize the way we do business
Discussion: Broadband’s advance
The question used to be, do we all really need
broadband?
The Anywhere question: Can we all get enough
broadband to support what we know we can do today?
Paul SaganPresident & CEO,
Akamai Technologies
Glenn LuriePresident, Emerging Devices, AT&T
Nigel WallerFounder & CEO, Movirtu, Ltd.
Sriram ViswanathanVP, Architecture Group, Intel
Walter McCormickPresident & CEO,
U.S. Telecom Association
How will Anywhere unfold?
• Availability of broadband is the key determinant of the Anywhere transformation
• We group regions with similar penetrations into three different stages
• The Anywhere Tipping Point occurs when a region reaches one broadband line per person
• Change happens at every stage
The Anywhere Index
How Anywhere will advance
How Anywhere will advance
Discussion: Anywhere in emerging markets
Despite substantial challenges, the Anywhere
Network is connecting millions of new people in
emerging markets.
What are some of the innovations making that
happen?
And consequences?
Paul SaganPresident & CEO,
Akamai Technologies
Glenn LuriePresident, Emerging Devices, AT&T
Nigel WallerFounder & CEO, Movirtu, Ltd.
Sriram ViswanathanVP, Architecture Group, Intel
Walter McCormickPresident & CEO,
U.S. Telecom Association
• Stale, second-hand and siloed market data
• Demanding work schedule
• Chained to his desk
• No efficient way to buy groceries wholesale
• Clients without rupees• At the mercy of petty
thieves
• Has tuberculosis• Takes what she’s
offered for beans• No access to a
bank
Fatuma: Kenya Habib: Mumbai, India Allen: Chicago, U.S.
How will Anywhere change us?
Impact of Anywhere by 2020
• Uses integrated and visual displays with follow-me ability
• Derives trading insights from real-time information at the source
• Able to be a freelance knowledge worker vs. a captive employee
• Maintains order and inventory via a grocer-sponsored netbook
• Earns points from mobile couponing and banking
• Helps family increase literacy
• Gets health care• Gets a better return
on beans• Able to build assets
Fatuma: Kenya Habib: Mumbai, India Allen: Chicago, U.S.
Paul SaganPresident & CEO,
Akamai Technologies
Glenn LuriePresident, Emerging Devices, AT&T
Nigel WallerFounder & CEO, Movirtu, Ltd.
Sriram ViswanathanVP, Architecture Group, Intel
Walter McCormickPresident & CEO,
U.S. Telecom Association
Discussion: Anywhere things
Global connectivity includes not just
people but things.
What are some connected device opportunities in
2010-2012?
Putting Anywhere to work: where?
Reaching new customers;increasing lifetime value
Putting Anywhere to work: where?
Reaching new customers;increasing lifetime value
More efficient paths to obtain customers; lower costs to service them
Putting Anywhere to work: where?
Reaching new customers;increasing lifetime value
More efficient paths to obtain customers; lower costs to service them
Collapsing costs from time and distance in creating products and services
Putting Anywhere to work: where?
Reaching new customers;increasing lifetime value
More efficient paths to obtain customers; lower costs to service them
Collapsing costs from time and distance in creating products and services
Reducing proprietary IT infrastructure and its support; lowering capital consumption
Discussion: Near-term opportunities
In 2010, where do you see real opportunities for
businesses to better leverage the advance of
the global network – ones that would
increase revenue or contain costs?
Paul SaganPresident & CEO,
Akamai Technologies
Glenn LuriePresident, Emerging Devices, AT&T
Nigel WallerFounder & CEO, Movirtu, Ltd.
Sriram ViswanathanVP, Architecture Group, Intel
Walter McCormickPresident & CEO,
U.S. Telecom Association
My message today
—and the price of your inaction could be very high
Global connectivity will revolutionize the way we do business—
Your comments and questions
Guest speakers
Paul SaganPresident & CEO,
Akamai Technologies
Glenn LuriePresident, Emerging Devices, AT&T
Nigel WallerFounder & CEO, Movirtu, Ltd.
Sriram ViswanathanVP, Architecture Group, Intel
Walter McCormickPresident & CEO,
U.S. Telecom Association
• Download a free copy of chapter 9 at anywhere.yankeegroup.com
• Available now at major book retailers
Final thoughts… what YOU should do
1. Determine the urgency of your move to Anywhere
2. Audit your business for the best Anywhere opportunities
3. Become an Anywhere evangelist