Investor presentation Q3 2018
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Agenda
RIVER iGAMING P.L.C
MEDIAFUSION
RIVER UK CASINO
RIVER GAME OPERATIONS
The iGaming Industry Value Chain
Operations Digital marketing / content
Game providers / content
Gaming technology
Payment solutions
7c
Customers
River iGaming has successfully positioned itself throughout the value chain
VALUE STRATEGY
Decrease customer acquisition & increase
customer value
BIG DATA
TECHNOLOGY &
INNOVATIVE SOLUTIONS
SYNERGY CREATING
INVESTMENTS
BUY & BUILD
STRATEGY
Obtaining the right customer at the lowest possible cost
Personalization & automatization
Capturing “The Entire Client Journey”
The “Engine”
By capturing the entire client journey, RIVER are able to lower customer acquisition cost and increase customer value
PREFERRED BUSINESS PARTNER
GAMIFI-CATION
PERSONALI-SATION
CONSUMER BEHAVIOUR
Estimated EUR 10.7bn in 2018
Estimated EUR 15.5bn in 2022
SEO
Sportsbook
DMP
AffiliationPlatform
PaymentGateway
GametechPlatform
OtherVerticals
Engine Structure
«Engine»
Personalisation
1. If we want some content to be personalized to users…
2. …then we can replace manually curated content with “modules” that call the marketing platform for content…
3. …and then the marketing platform can use the data to present a personal offering
Rigged for growth throughout the value chain
100%
100% 100%
River Game Operations Ltd River Game Intelligence Ltd River Technologies
100%
Project X
100%
P E N D I N G
Agenda
RIVER iGAMING P.L.C
MEDIAFUSION
RIVER UK CASINO
RIVER GAME OPERATIONS
Mediafusion - A full featured media company
It`s about obtaining a customer at the lowest possible cost with the highest possible long-term value
Partner Studio
Digital Marketing
Content & Media
Production
Achieves results through communicating and interacting with the consumers using behavior analysis and personalized content
Introducing VEGAS ROBERT – A joint rebranding
1) Marketing VC on different social media with a twist2) Facebook / Instagram / Twitter / Google+ / Youtube / Blog3) Closer tied to RGI + Affiliation + Programmatic
Mediafusion - A full featured media company
•
We collect, magnify and reconcile human
data across all data sources, including all
interactions a user has with a brand online
and data that exists about user
We analyse raw data to gain insight into
individuals, audience segments and events
Shop for insight into own and third-party
programs to earn revenue.
Industry news (content driver) Partner sites Visual content driver
Delivering content and professional services with our DMP platform
FUSION LAYER INTELLIGENCE LAYER ACTIVATION & OPTIMISATION LAYER
• Mediafusion strongly believe that understanding and leveraging big
data is a highly valuable asset and a key differentiator for any
modern corporation that wants to have a competitive advantage
• The greatest threat in today’s digital landscape is failing to
understand user behavior and insights regarding user intelligence.
Big data is a much-used buzz word and anyone can define it the way
they want. But very few can process it into real value
• Mediafusion however, will help their customers aggregate insight
by profiling the data, in effect making it possible for them to deliver a
personalised user experience for their customers
• Mediafusion is turning data into “targetable audiences” and deliver
accurate, predictive information about future-oriented marketing
and audience segmentation. We will do this by partnering up with the
most experienced people in the business.
Aggregated insight
• During the year, the Company acquired a
client base which has consistently returned
for further collaboration.
• Continuous development and innovation in
product offering with new business
opportunities envisaged throughout 2019.
• Indirect cost base has stabilised providing the
possibility for growth and profitability.
Mediafusion
Revenue (€)
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Agenda
RIVER iGAMING P.L.C
MEDIAFUSION
RIVER UK CASINO
RIVER GAME OPERATIONS
About River UK Casino
Brief introduction
• River UK Casino features well-recognized UK casino brands*including Pocket Fruity, Britain’s Got Talent (“BGT”), Spin Genie and X Factor Games (“X Factor”)
• River UK Casino established by selling the vast majority of the current B2C online casino business of the UK-based company Gaming Realms P.l.c. into a new Maltese company.
• In 2017, the Target Business had net gaming revenue of GBP 13.9 million and EBITDA of GBP 4.7 million in total for the acquired brands
• Annual ARPU growth of 20% 2015-2017
• More than 80% of 2017 revenue generated on mobile devices, a key growth driver within the sector
• Young player base: Approx. 60% of 2017 FTD’s under 35
• Proven management team, strong ROI track record
• More than 50% female players
Selected brands
Four brands offering online and mobile casino games. The brands are individually positioned to appeal to different player demographics:
• Spin Genie: Strategy to appeal to a younger Facebook audience and convert players via compelling offers
• Pocket Fruity: More mature affiliate focus and benefits from Pay-Per-Click advertising and a loyal player base
• X Factor and BGT: The two sites work in tandem –with the promotion of BGT in H1 and X Factor in H2 in line with TV scheduling. The traditional media mix has been TV and Digital
Spin Genie33 %
Pocket Fruity21 %
X Factor22 %
BGT24 %
NGR2017
*Britain's Got Talent and X Factor Games are brands licenced by GMR from third parties. River UK Casino has acquire the right to promote and market such brands.
Selection of brands in River UK Casino
• Launched in September 2016 to fit with the TV show’s audience demographics, leveraging one of the biggest shows on ITV(an average of 6 million viewers per episode in 2017)
• Aimed at a younger, mobile, casual gambling market in the UK
• Pays 20% of net profit per month after all costs (including marketing) to Fremantle Media (owner of X Factor brand)
• Launched in April 2016 to fit with the TV show’s audience demographics, leveraging one of the biggest shows on ITV (an average of 8.2 million viewers per episode in 2017).
• Aimed at older, mobile, casual gambling market in the UK
• Pays 20% of net profit per month after all costs (including marketing) to Fremantle Media (owner of BGT brand)
• Spin Genie was launched in October 2014 as the first site on GMRs’ platform Grizzly
• Spin Genie offers a wide selection of different casino games as well as card and table games
• Aimed at young mobile casual gambling market in the UK
Pocket Fruity
• Pocket Fruity was launched in May 2012
• Acquired by GMR in July 2013 and aimed at an older, pub fruit machine audience
• Benefits from Pay-Per-Click advertising and a loyal player base
X Factor Games
Spin Genie Britain’s Got Talent
Key focus near term
£1M has been invested by the new team in the
early months
Driving new registered users by
over 60,000
Work closely with media partners. Goal to increase numbers of brands/shows
in portfolio.
River and GMR work strongly together.
River UK Casino
Deposits (EUR 000)NDC (#)
GGR vs NGR (EUR 000)
BETS (EUR 000)
Q3 vs Q2
• Deposits +21%
• NDC’s +38%
• Bets +20%
• GGR +9%
• NGR +3%
Following the completion of the acquisition of the UK brands, River UK Casino along with Gaming realms increased the marketing spend, This was reflected in improved KPI’s in Q3.
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Agenda
RIVER iGAMING P.L.C
MEDIAFUSION
RIVER UK CASINO
RIVER GAME OPERATIONS
VegasCasino
1) Site Re-Vamp while taking in consideration our previous customers
2) Represent Las Vegas night life and entertainment.
3) The logo structure was kept but flattened and cleaned It up for a modern look
1) Informative site which showcase our brand while promoting affiliation
2) A portal to our affiliate system (Omarsys)3) Keeping similar to our RiG Site but directed more to our
Affiliates
RiverAffiliates
Upcoming aditional integrations
Card Solutions
Banking Solutions
E-Wallet Solutions
Special Solutions*Possibility of CryptoSolution
Vegas Casino – Continues development payment options and games
Current
Card Solutions
Banking Solutions
E-Wallet Solutions
Upcoming additional integrationsCurrent studios/game providers
Payment solutions
Game providers
Platform
RGO to launch “no account” Casino in Q4 2018
Built in UK by Gaming Realms Plc,
Features Gaming Realms Slingo™ games.
Pay n Play online Casino,
quick registration, inbuilt KYC.
Instant deposit and withdrawals,
directly from/to bank account
100’s of online slots, table, live
casino games, from tier 1 game
providers.
Available on desktop,
mobile, app.
Features
Project X is RGO’s upcoming flagship gambling brand.
Target launch 1H 2019
PROJECT X - a Joint Venture with Klein Group
What is it?
River Game Operations - Vegas Casino
Deposits (EUR 000)NDC (#)
GGR vs NGR (EUR 000)
BETS (EUR 000)
• Following acquisition of MGA licence, all KPI’s have improved.
• Deposits and NDC’s for September were at the highest level since migration.
• Bets, GGR and NGR improved month on month.
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