© 2015 CLUSTRIX
Is It Really Time To Replatform Your eCommerce Technology Tony Barbagallo, Clustrix CMO @tonybarbagallo Guest Speaker, Lily Varon, Forrester, Inc. Researcher @lilyvaron
Without the right database, e-commerce success
leads to website slowdown or failure
Slowdowns Outages
Unhappy Customers
Lost Revenue
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More Uptime
More Capacity
More Business
The first e-commerce database purpose-built for today’s online retailers
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ClustrixDB Overview
• Readily handles e-commerce growth • Easy accommodates traffic spikes
• Meets no-downtime demands • Supports on-the-fly product updates
• Enables live e-commerce reporting
• Replaces MySQL with minimal effort
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Today’s E-Commerce Database
Is It Really Time To Replatform Your eCommerce Technology Lily Varon, Researcher
@lilyvaron
February 11, 2014
© 2015 Forrester Research, Inc. Reproduction Prohibited 7
Agenda
› Commerce technology trends › Replatforming activity outlook › Replatforming pitfalls
© 2015 Forrester Research, Inc. Reproduction Prohibited 8
eCommerce markets are growing
Source: Forrester Research Online Retail Forecast, 2013 To 2018 (US); Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe); Forrester Research Online Retail Forecast, 2015 To 2019 (Asia Pacific); Forrester Research Online Retail Forecast, 2013 To 2018 (Latin America)
Germany 2015: €36B ($49B) 2018: €55B ($75B)
US 2015: $294B 2018: $414B
France 2015: €30B ($41B) 2018: €47B ($65B)
UK 2015: €51B ($70B) 2018: €71B ($98B)
Projected online retail sales by country
Mexico (incl. C2C) 2015: $2.8B 2018: $5.5B
Brazil (incl. C2C) 2015: $19.0B 2018: $35.0B
Argentina (incl. C2C) 2015: $3.3B 2018: $6.8B
China (incl. C2C) 2015: $440B 2018: $990B
India (incl. C2C) 2015: $4B
2018: $24B
Japan 2015: $63B 2018: $93B
Australia (incl. C2C) 2015: $25B 2018: $35B
© 2015 Forrester Research, Inc. Reproduction Prohibited 9
Consequently, commerce technology budgets remain very healthy
© 2015 Forrester Research, Inc. Reproduction Prohibited 10
The US market for commerce technology is set to double by decade end
Source: Forrester Business Technology ForecastView
© 2015 Forrester Research, Inc. Reproduction Prohibited 11
However, we’re now in an era of commerce technology commoditization
© 2015 Forrester Research, Inc. Reproduction Prohibited 12
Mobile and personalization are key eBusiness priorities
© 2015 Forrester Research, Inc. Reproduction Prohibited 13
Agenda
› Commerce technology trends › Replatforming activity outlook › Replatforming pitfalls
© 2015 Forrester Research, Inc. Reproduction Prohibited 14
Risks of operating homegrown & legacy platforms will drive replatforming activity
Source: 2014 Global eBusiness & Channel Strategy Online Survey
© 2015 Forrester Research, Inc. Reproduction Prohibited 15
Subsequently, replatforming activity will remain healthy for the next 24 months
So what is driving firms to replatform their eCommerce technology?
© 2015 Forrester Research, Inc. Reproduction Prohibited 17
#1 – Their existing platform simply has too many miles on the clock
› Fears around future scalability. › Experiencing:
• Platform outages • Subpar performance • Difficult maintenance • Outdated tools • Skill shortages
© 2015 Forrester Research, Inc. Reproduction Prohibited 18
#2 – Existing platforms are not omnichannel ready
› Evolving sales and service channels • Need to deliver consistency and relevancy across
internet-connected devices.
› To deliver on omnichannel business initiatives, need:
• Integrated product merchandising and pricing
• Associate tools for in-store customer engagement
• Increased inventory visibility
• “Out of the box” tools that enable omnichannel tactics
#3 – Existing platforms can’t provide sophisticated data insights
› Need to leverage data insights in nanoseconds across commerce environments
› Drive more efficient and sophisticated: • Marketing
• Merchandising
• Pricing
• Inventory optimization
• 360° view of the customer
© 2015 Forrester Research, Inc. Reproduction Prohibited 20
#4 – What a commerce platform should do has expanded
© 2015 Forrester Research, Inc. Reproduction Prohibited 21
Agenda
› Commerce technology trends › Replatforming activity outlook › Replatforming pitfalls
Pitfall No. 1: Building The Walls Before The Foundation
Pitfall No. 2: No Clear Governance Structure For Replatforming
Pitfall No. 3: Failing To Develop A Rigorous Total Cost Of Ownership Model
Pitfall No. 4: Replatforming Without Revamping Business Processes
Pitfall No. 5: Unrealistic Expectations Regarding Timeline And Effort
Pitfall No. 6: Going With A "Kitchen Sink" Approach
Pitfall No. 7: Ignoring Your Data Quality Problem
Pitfall No. 8: Undervaluing Testing And Change Management
Pitfall No. 9: Launching With A Big Bang
Pitfall No.10: Treating Replatforming As A Project, Not A Program
E-Retailer Takes 600% Sales Spike in Stride
“Three years ago, Black Friday was horrible. We wasted money having MySQL database issues. With Clustrix, those issues are gone.”
ClustrixDB
• Hours-long downtime incidents, with $20K-$60K in lost revenue per hour
• No real-time visibility into site performance metrics
• Flexed up and down to handle 600% Cyber Monday sales spike with no downtime
• Real-time catalog updates during flash sales
• Live reporting and analytics on e-commerce business
Keith Bussey VP Technology
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Automatic, 100% fault tolerance
Flex up and down, in minutes
Massive, linear scalability
ClustrixDB Technical Differentiators
Capacity Availability Productivity
Extreme concurrency
No single point of failure
Battle-tested performance
Eliminates re-architecting the database
Plug-and-Play MySQL compatibility
Self-managing operation
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Engineered for any cloud
One-click installation
Cloud
Seamless scale-out
Eliminates Costly Re-platforming
Signs It’s Time for ClustrixDB
• Issues with website slowdowns or outages • Database is a single point of failure • Scaling is too costly, complex and time consuming • Capacity planning for a busy shopping season • Gearing up for mobile and social demand
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Thank You & Questions.
facebook.com/clustrix
ecommerce.clustrix.com
@clustrix
linkedin.com/clustrix
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