BUT THOSE AREN’T THE ONLY REASONS IT’S SO SMALL...
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scanning codes is not natural
TANGIBLE DESIGN INTANGIBLE DESIGN
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this is a larger issue. digital obliterates form. for the past 30 yrs we have been moving away from tangible design in the name of efficiency... and that’s the root of a lot of consumer tension.
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no directions needed
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tangible design - easily understood - purpose is implied.
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jeff han made us all understand multi touch... and mr jobs brought it to us
NFC NEAR FIELD COMMUNICATION WHAT YOU TOUCH IS WHAT YOU GET
WHAT THE PEOPLE THINK HACKATHONS
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Who helped Secondary title line
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We had a lot of help
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it’s not just about commerce... it’s about marketing.
RETHINK NOW
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these stickers are currently less than a dollar. imagine stickers from brands that work with their app..
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RETHINK GAMING
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angry birds and fruit ninja level up here. unlock it through NFC tags in outdoor... pay it forward with consumers...
RETHINK ENTERTAINMENT
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n9 nfc pairing to headset
RETHINK BRAND BENEFIT & LOYALTY
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BMW NFC key. Benefit of BMW Ownership outside the car - Membership has it’s privileges
RETHINK POS
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google wallet with prepaid option goes around cc companies skip checkout - no more lines
RETHINK TRAVEL
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boarding passes, transit cards, taxi payment, fuel payment(combines with your pedometer)
RETHINK REALITY
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personal data & vanity metrics are seamlessly captured delivering a new level of transparency