18% of the individuals that marketers reach are the right customers for the product or service on o�er

Just-in-Time Marketing:

Lessons from the Masters

Accenture research has uncovered a select group of just-in-time (JIT) marketing masters who are more adept than their peers at reaching a greater share of in-market customers with the right message at the right time.

A VAST AMOUNT OF MARKETING SPEND IS BEING WASTED: JIT MARKETING IS THE ANSWER

JIT marketers have:

Three characteristics of JIT marketers:

JIT MARKETING SETS SOME ORGANIZATIONS APART

DRIVING POSITIVE FINANCIAL RESULTS

JIT MARKETERS BEHAVE AND OPERATE DIFFERENTLY

% reporting greater than 26% one-year growth

JIT marketers

Everybody else

% reporting greater than 26% three-year growth

Everybody else

JIT marketers

More customerknowledge

Leverage lean centers of excellence for digital

and analytics skills

30%

10%

38%

12%

UNDERSTANDING JIT MARKETING

Embed digital and analyticscapabilities throughout

the organization

Independently chooseor invest in IT solutions

Real-time marketing flexibility

Better channelcapabilities

Everybodyelse

66%

26%

Everybodyelse

65%

44%

Everybodyelse

56%

14%

JIT marketers JIT marketers JIT marketers

To understand JIT marketing, think just-in-time manufacturing and “Kanban”—an inventory control system to maintain levels of production based on actual market demand instead of factory capacity

HOW TO BECOME A JIT MARKETER

Honeoperations

JIT MARKETING HAS IMPACTS ACROSS A COMPANY

Leverage extended teams and As-a-Service

providers

Focus on individual reactions and leading

indicators

Become an e�ective listener

Planning PlatformsOrganization Informationtechnology

Operating models

JIT marketers are more e�ective and e�cient with their marketing spend, with positive financial results:

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