3600 Market Research Online!
Leading online research in India!
• Formally started in August 2005. Informally conducting online research since 2004
• A pioneer in conducting highly robust large scale online studies in India
• A portfolio of well accepted syndicated research products in the Indian online space – ‘India Online’, ‘NRI Online’, ‘Online Ad Tracks’, Online Brand Tracks’, ‘Website User Friendliness’
• Would be the only complete 3600 online research company in the country after the launch of ‘online audience monitor’ later this year
The larger game plan!
• Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching only the internet space
• Launching syndicated research products for the offline categories as well – Ad Tracks, Brand Tracks, Customer Satisfaction, U & A Studies
• Building capabilities to conduct multilingual online surveys
• Building one of the largest (online) consumer panel in the country (www.getcounted.net) - support own syndicated studies, market the panel for ‘custom’ studies
• Juxt Public Pulse – the poll based weekly popularity rankings and monthly ‘quality of life’ ratings
Online Research
WebsiteMonitoring
AudienceMonitoring
Consumer Research
Consumer ResearchBrand & Ad TrackingSatisfaction Studies
Surveys
Net Usage TrackingUser Segment Profiling
Online Ad TrackingWeb Analytics
Site Evaluation & Usability Studies Specific Usage & Behavior Studies
SyndicateResearch
CustomResearch
QuantitativeResearch
Qualitative Research
Business Vision!
(Online) Consumer Panels
Online Market, Advertising & Media Research
Syndicated Research & Analytics
+Customized Research & Analytics
Research Offerings!
Customer Satisfaction Studies
Brand Tracking Studies
Usage & Attitude Studies
Ad Effectiveness Studies
Media & Ad Tracking Studies
Consumer Need
Communication
Marketing
ConsumersUsage
identify
convert
trigger
sustain
Typical 3600 Market Research Landscape
CommunicationConsumersUsage
SABUCBrand Customer Friendliness & Usage Experience
Brand Performance Tracking
Brand ScorecardAd Effectiveness Tracking
Ad Connect
Consumer Need
Marketing
Demographic & Psychographic Consumer Segmentations & Profiles
India Consumer Lifestyles
Online Media Metrics
Online Advertising Metrics
Web Box Office
Ad Box Office
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JuxtConsult 3600 Syndicated Products – Consumer Markets
CommunicationWebsiteUsers
Usage
Web ConnectWebsite ‘Interface Friendliness’ & ‘Usage Satisfaction’
Brand Performance Tracking
Brand ScorecardAd Effectiveness Tracking
Ad Connect
Consumer Need
Marketing
User Profiles & Net Usage Behavior
India Online Live
Website Traffic & Media Metrics
Online Advertising Metrics
Web Box Office
Ad Box Office
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JuxtConsult 3600 Syndicated Products – Online Markets
Brand Performance Measurement*
Ad Connect
• Effectiveness of the ad in connecting with the category
users
• Live ratings of ads by category audience on 12 distinct
parameters
• Measuring the ‘audience mindshare’ the ad is generating for
the brand
Brand ScoreCard
• Tracking current performance of various brands in the
category
• Measuring sustenance, persuasion, pull and loyalty
power of brands
• ‘Future-readiness’ of brands to gain category market
shares
Web Connect• Measuring both ‘user friendliness’ and ‘usage experience’
of websites
• Live rating of websites by category users on 19-32 distinct
parameters
• Measuring accessibility, appeal, navigability and usage
satisfaction
* Survey based
Online Audience Measurement*
• Overall level internet user profiles, usage dynamics and behavior
• Category level net usage dynamics and user profiles
• Consumer segment-wise net usage behavior and preferences
India Online Live
Web Box Office
• Website and category level traffic data, page views and time
views
• Reach, rating points (e-TRPs) and user shares
• Traffic trends by day parts, days, weeks, months, …..
Ad Box Office
• Overall, category and website level ad impressions, click rates
• Category and website level share of ad exposures and spends
• Product category and brand wise share of voice and spends
* Digital tracking based
* Plan to launch in January 2009
India Consumer Lifestyles*
• Consumption orientation based lifestyle segmentation of urban
Indians
• Based on both the ‘ability to spend’ (socio-economic status) as well
as ‘inclination to spend’ (consumption orientation/propensity)
• In-depth understanding of segments on their:
– Demographic, geographic and socio-economic profile
– Lifecycle stage and asset ownerships
– Professional profile and reference groups
– Psychographic profile and outlook (personality, activities, interests and
opinions)
– Shopping orientation and preferences
– Technographic profile (modern digital lifestyle orientation – mobile,
computer, internet)
– Media consumption and preferences (TV, newspaper, magazines, internet)
– Health profile
India Consumer Lifestyles
* Consumer panel profile based
* Plan to launch in March 2009
GetCounted Consumer Panel
• 117,000+ members already, of which around 70% active at some point of time
• 10,000 new members are added every month
• Represents over 275 million urban Indian population – 85% of total 337 million urban Indian population
• Represents almost 100% ‘branded’ urban Indian consumption
• 9,500+ Rural members
• Not required to participate in more than 2 surveys a month
GetCounted Consumer Panel
• Only large scale consumer panel in India to have the following spread
and depth of consumer profiling:
– Household as well as financial asset ownerships
– Neighborhood classification*
– Housing details (size, type, ownership)*
– Occupation details (industry, function, hierarchy)
– Lifecycle stage*
– Family composition (size, earning members, dependents)*
– Mobile handset and service usage*
– Offline media usage and brand preferences
– Lifestyle and psychographic profiling*
– Shopping preferences*
– Health profile*
* To be available from January 2009
ClientsIndia
Key PeopleSanjay Tiwari, Director
Over 14 years of experience in advertising, marketing and branding
Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka
Worked for another 6 years as an independent brand, marketing and advertising consultant
Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications
Over 31/2 years of experience in handling online research studies and projects
Mrutyunjay Mishra, Director
9 years of experience in market research and analytics
Previously worked with IMRB International, IDC India, Convergys, and Annik
Has led strategic business research, quality studies (CI/ Six Sigma), change management projects
Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment
Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration
Laveesh Bhandari, Director
Worked with NCAER for 4 years as a senior economist
In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country
Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc
Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc
Sidharth Rao, Director
Began his career in advertising with Mudra and Grey Worldwide
In 1999, co-founded Webchutney, a full service interactive agency
Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur
Writes on the ‘new media’ in some leading business newspapers from time to time
Key People
Thank You!