Lamesoft® Care Micronized Lipids for High Performance on
Hair and Skin
2006
Lamesoft® Care
Product Discription
Performance profile
Hair Care
Conditioning
Protection
Shine
Body Care:
Perceivable Care
Intensive Care
Summary
BASF Personal Care 2
Product Discription
Performance profile
Hair Care
Conditioning
Protection
Shine
Body Care:
Perceivable Care
Intensive Care
Summary
Lamesoft® Care
BASF Personal Care 3
Problem:
Market analysis for conditioning shampoos and
intensive care shower gels revealed:
Lack of formulation diversity
Limited choices of high performance ingredients
Patent restrictions
The Lamesoft® Care Concept:
Development of micronized lipids with
perceivable, high performance on hair and skin
Lamesoft® Care
BASF Personal Care 4
INCI
PEG-4 Distearyl Ether (and) Sodium Laureth
Sulfate (and) Distearyl Ether (and) Dicaprylyl Ether
Appearance viscous white liquid,
luxury pearlshine
Dry residue 39 – 43%
Density (20°C) 0.96 – 1.04 g/cm3
Viscosity (Brookfield) 4,000 – 15,000 mPas
pH (10% sol.) 4.5 – 5.5
Cold processable
Hydrolytically stable in solution from acidic to
alkaline pH (ether chemistry)
Lamesoft® Care
BASF Personal Care 5
Product Discription
Performance profile
Hair Care
Conditioning
Protection
Shine
Body Care:
Perceivable Care
Intensive Care
Summary
Lamesoft® Care
BASF Personal Care 6
Lamesoft® Care Performance Profile
Power-conditioning, protection and luxury shine
on hair
Perceivable sensory effect in body wash and
shower gel
Cold processable and easy to handle
Marble-white, silky appearance
Easy to formulate
BASF Personal Care 7
Lamesoft® Care
Product Discription
Performance profile
Hair Care
Conditioning
Protection
Shine
Body Care:
Perceivable Care
Intensive Care
Summary
BASF Personal Care 8
Lamesoft® Care
Formulas for Conditioning Tests
Placebo with Lamesoft® Care Benchmark
Sodium Laureth Sulfate 13.00 % active 13.00
Cocamidopropyl Betaine 1.90 % active 1.90
Cosmedia Guar C 261 N 0.30 0.30
Sodium Chloride 0.50 0.50
Arlypon F 2.00 2.00
Lamesoft® Care – 3.50
Preservative, Fragrance q.s. q.s.
Water ad 100.00 ad 100.00 Smooth & silky
BASF Personal Care 9
Lamesoft® Care
Wet and Dry Combability*
Lamesoft® Care significantly reduces wet and dry combability
Re
sid
ua
l co
mb
ing
Wo
rk (
%)
Placebo Lamesoft® Care
formula
Benchmark
Asian Version
smooth & silky
High silicone content
* Test on Asian hair
BASF Personal Care 10
Lamesoft® Care
Sensory Assessment on Wet Hair*
Lamesoft® Care has similar combing results on wet hair compared to the benchmark
* Caucasian hair strands
BASF Personal Care 11
Lamesoft® Care
Sensory Assessment on Dry Hair*
Lamesoft® Care has better sensory acceptance on dry hair than the benchmark
* Caucasian hair strands
BASF Personal Care 12
Lamesoft® Care
Formula for combing work and half side tests
Ingredients INCI Function %
Lamesoft® Care
Sodium Laureth Sulfate
PEG-4 Distearyl Ether (and) Sodium
Laureth Sulfate (and) Distearyl Ether
(and) Dicaprylyl Ether
14.3
0.2
Primary
Surfactant
Conditioning
Agent
Water
Guar Hydroxypropyltrimonium
Chloride
73.93
4.0
Laureth-2 1.0 Thickener
Texapon® N 70
Dehyton® PK 45 Cocamidopropyl Betaine 5.4 Surfactant
Citric Acid 50%
Sodium Chloride
0.03
1.14 Thickener
Citric Acid
Sodium Chloride
pH-Adjustment
DE/06/044/03
Conditioning and
Caring Lipids
BASF Personal Care 13
Lamesoft® Care
Benchmarks I
Pantene PRO-V classic 2 in 1
Aqua, Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, Sodium Chloride, Glycol
Distearate, Citric Acid, Sodium Citrate, Cocamide MEA, Dimethicone, Cetyl Alcohol,
Ammonium Xylenesulfonate, Parfum, Sodium Benzoate, Guar Hydroxypropyltrimonium
Chloride, Disodium EDTA, Hydrogenated Polydecene, DMDM Hydantoin, Hexyl Cinnamal,
Tetrasodium EDTA, Panthenol, Panthenyl Ethyl Ether, Benzyl Salicylate, Butylphenyl
Methylpropional, Lysine HCL, Trimethylolpropane Tricaprylate/Tricaprate, Methyl Tyrosinate
HCL, Linalool, Limonene, Citronellol, Geraniol, Hydroxyisohexyl 3-Cyclohexene
Carboxaldehyde, Histidine, Paraffinum Liquidum, Methylchloroisothiazolinone,
Methylisothiazolinone, Tocopherol
ELVITAL REGENIUM
Aqua, Sodium Laureth Sulfate, Cocoamidopropyl Betaine, Dimethicone, Distearyl Ether,
Cocamide MIPA,
Sodium Chloride, Behenyl Alcohol, Sodium Methylparaben, DMDM Hydantoin, PPG-5-
Ceteth-20, Polyquaternium-10, Benzyl Salicylate, 2-Oleamido-1,3-Octadecanediol, Alpha-
Isomethyl Ionone, Carbomer, Potato Starch Modified, Butylphenyl Methylpropional,
Citronellol, Laureth-2, Coumarin, Hexyl Cinnamal, Parfum
BASF Personal Care 14
Lamesoft® Care
Wet and Dry Combability*
* Test on caucasian hair
Wet Combing Work
Product Wet combability Wet combability Residual
before [mJ] after [mJ] combing work [%]
6-044-1* 177.9 137.2 77 ± 8
2% Lamesoft® Care
6-044-3* 195.1 135.8 69 ± 4
4% Lamesoft® Care
Pantene 2 in 1* 180.2 163.1 91 ± 8
Elvital Regenium* 179.8 154.7 87 ± 12
BASF Personal Care 15
Lamesoft® Care
Wet and Dry Combability*
* Test on caucasian hair
Wet Combing Work
Residual combing work [%]
0 20 40 60 80 100
6-044-1*
6-044-3*
Pantene 2 in 1*
Elvital Regenium*
4% Lamesoft® Care
2% Lamesoft® Care
BASF Personal Care 16
Lamesoft® Care
Wet and Dry Combability*
* Test on caucasian hair
Dry Combing Work
Product Dry combability work Dry combability work Residual combing work
before [mJ] after [mJ] [%]
6-044-1* 41.6 12.2 30 ± 6
2% Lamesoft® Care
6-044-3* 47.2 10.8 23 ± 7
4% Lamesoft® Care
Pantene 2 in 1* 50.7 16.7 34 ± 8
Elvital Regenium* 41.3 18.2 45 ± 9
BASF Personal Care 17
Lamesoft® Care
Wet and Dry Combability*
* Test on caucasian hair
Dry Combing Work
Residual combing work [%]
2% Lamesoft Care
4% Lamesoft Care
0 10 20 30 40 50 60
6-044-1*
6-044-3*
Pantene 2 in 1*
Elvital Regenium*
4% Lamesoft® Care
2% Lamesoft® Care
BASF Personal Care 18
Lamesoft® Care
Half-side-test*
Lamesoft® Care shows excellent performance in all parameters under half side test
conditions compared to the benchmark, Pantene Pro-V Classic.
* test on caucasian hair
BASF Personal Care 19
Lamesoft® Care
Half-side-test*
Lamesoft® Care shows excellent performance in all parameters under half side test
conditions compared to benchmark Elvital Regenium
* test on caucasian hair
BASF Personal Care 20
Lamesoft® Care
Benchmarks II – Hair protection by less hair breakage
Pantene Anti hair-breakage
Aqua, Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, Sodium Chloride, Glycol
Distearate, Dimethicone, Citric Acid, Cetyl Alcohol, Sodium Citrate, Cocamide MEA, Guar
Hy-droxypropyltrimonium Chloride, Ammonium Xylenesulfonate, Hydrogenated Polydecene,
Parfum, Sodium Benzoate, Disodium EDTA, Trimethylolpropane, Tricaprylate/Tricaprate,
DMDM Hy-dantoin, Hexyl Cinnamal, Tetrasodium EDTA, Panthenol, Pan-thenyl Ethyl Ether,
Benzyl Salicylate, Butylphenyl Methylpropi-onal, Lysine HCI, Methyl Tyrosinate HCI, Linalool,
Limonene, Citronellol, Geraniol, Hydroxyisohexyl 3-Cyclohexene Carboxal-dehyde, Histidine,
Paraffinum Liquidum, Methylchloroisothiazoli-none, Methylisothiazolinone, Tocopherol.
ELVITAL Anti hair breakage
water, sodium laureth sulfate, disodium cocoamphodiacetate, dimethicone, sodium chloride,
cetyl alcohol, hydroxystearyl cetyl ether, guar hydroxypropyltrimonium chloride, cocamide
mipa, sodium methylparaben, dmdm hydanton, phenoxyethanol, ppg-5-ceteth-20,
ethylparaben, limonene, linalool, benzyl salicylate, propylene glycol, 2-oleamido-1,3-
octadecanediol, propylparaben, isobutylparaben, carbomer, citronellol, butylphenyl
methylpropi-onal, methylparaben, butylparaben, hexyl cinnamal, parfum
BASF Personal Care 21
Lamesoft® Care
Hair protection by less hair breakage
Significant hair breakage improvement of shampoos with Lamesoft® Care
in comparison to Placebo
Hair breakage after
shampoo treatment
[g/g hair] hair breakage
Placebo
0.07
0.06
0.05
0.04
0.03
0.02
0.01
0
with 2%
Lamesoft®
Care
with 4%
Lamesoft®
Care
Pantene
Anti Hair-
Breakage
Elvital
Hair-
Breakage
BASF Personal Care 22
Lamesoft® Care
Hair Shine
Lamesoft® Care demonstrates hair shine similar to or better than market hair
gloss shampoo benchmarks
glo
ss
[p
rod
uct] / g
los
s [p
lace
bo]
3.5% Lamesoft® Care
Level of
placebo
Plus 20 % more
hair shine
BASF Personal Care 23
Product Discription
Performance profile
Hair Care
Conditioning
Protection
Shine
Body Care:
Perceivable Care
Intensive Care
Summary
Lamesoft® Care
BASF Personal Care 24
Lamesoft® Care
Market Categorization of Shower Gels
BASF Personal Care 25
Lamesoft® Care
Body Wash Formulas
Perceivable Care Intensive Care
Sodium Laureth Sulfate* 5.50 % active 5.50
Cocamidopropyl Betaine 2.10 % active 2.10
Cosmedia Guar C 261 N 0.30 0.30
Plantacure® 818 UP 1.00 1.00
Lamesoft® PO 65 1.60 3.60
Arlypon® F 0.50 0.50
Lamesoft® Care 3.50 3.50
Water, Preservative ad 100.00 ad 100.00
Fragrance, NaCl q.s. q.s.
* excl. Sodium Laureth Sulfate
from the Lamesoft® Care
BASF Personal Care 26
Lamesoft® Care
Perceivable Care
3.5% Lamesoft® Care with 1.6% Lamesoft® PO 65 has better foaming with similar
skin caring compared to the benchmark
Pairwise comparisons in different variables
Lamesoft® Care
Intensive Care
3.5% Lamesoft® Care with 3.6% Lamesoft® PO 65 has better foaming with similar skin caring
compared to the benchmark
Pairwise comparisons in different variables
BASF Personal Care 28
Product Discription
Performance profile
Hair Care
Conditioning
Protection
Shine
Body Care:
Perceivable Care
Intensive Care
Summary
Lamesoft® Care
BASF Personal Care 29
Due to ist Ether based chemistry
Lamesoft® Care is suitable for
Lamesoft® Care
Summary
BASF Personal Care 30
Micronized lipids in Lamesoft® Care deliver
perceivable, high performance on hair and skin:
power conditioning
luxury shine
protection for hair
skin care benefits
Lamesoft® Care is your choice for all high performance
rinse-off applications
Lamesoft® Care
BASF Personal Care 31
BASF Personal Care 32
This document, or any answers or information provided herein by BASF, does not constitute a legally binding
obligation of BASF. While the descriptions, designs, data and information contained herein are presented in
good faith and believed to be accurate, it is provided for your guidance only. Because many factors may affect
processing or application/use, we recommend that you make tests to determine the suitability of a product for
your particular purpose prior to use. It does not relieve our customers from the obligation to perform a full
inspection of the products upon delivery or any other obligation. The claims and supporting data provided in
this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and
the results reported may not be generally true under other conditions or in other matrices. Users must
evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements.
NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS
DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS,
DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL
PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR
DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
BACKUP
BASF Personal Care 33
-500
0
500
1000
1500
2000
2500
3000
0 10 20 30 40 50 60 70 80 90 100
Length [au]
Fo
rce
[m
N]
wet
dry
Hair Wet / Dry Combability: Method
Length [au]
Fo
rce
[m
N]
Fully automated system for high reproducibility
Determination of combing force, total work, and
electrostatic charge
Lamesoft® Care
BASF Personal Care 34
Lamesoft® Care Complex formulas: Shampoo for damaged Hair
Ingredients INCI Function Gew.%
Plantacare® 818 UP
Sodium Laureth Sulfate
Fragrance
14.3
3.0
Surfactant
Polymer® JR 400
PEG-Distearylether/Distearylether
dispersion
5.3
1.5
EGDS wax dispersion 4.0
wax
Texapon® N 70
Dehyton® PK 45 Cocamidopropyl Betaine 5.0 Co-Surfactant
Euperlan® PK 3000 AM
Lamesoft® Care
0.2
1.5
pH adjustment
Polyquaternium-10
Polyquaternium-44
NaCl
Luviquat® Ultra Care
Citric acid 50%
Coco Glucoside
Sodium Chloride
Preservative
Perfume
Water
Citric Acid
Water
(as is) (active)
0.37
0.3
1.4
q.s.
ad 100
pH value conc.
WAS
10.0
0.4
0.8
0.3
1.9
Performance
Co-Surfactant
Pearlshine
Conditioner
Conditioner
viscosity adjustm.
13.4%
HB-DE/05/121/10a
BASF Personal Care 35
Lamesoft® Care Complex formulas: Shampoo for damaged Hair
[%] residue in wet combing work
Pantene
PRO-V Repair
90%
Combing test on hair strands
78%
61%
0 20 40 60 80 100 120 %
Schauma
Ei-Lecithin
Shampoo
HB-DE/05/121/10a
BASF Personal Care 36
Lamesoft® Care Complex formulas: Shampoo for damaged Hair
[%] residue in dry combing work
Pantene
PRO-V Repair
67%
Combing test on hair strands
53%
0 20 40 60 80 100 120 %
Schauma
Ei-Lecithin
Shampoo
HB-DE/05/121/10a 53%
BASF Personal Care 37
Lamesoft® Care Complex formulas: Shampoo for damaged Hair
[%] change in electrostatic charge
Pantene
PRO-V Repair
90%
Combing test on hair strands
21%
52%
0 20 40 60 80 100 120 %
Schauma
Ei-Lecithin
Shampoo
HB-DE/05/121/10a
BASF Personal Care 38
Lamesoft® Care
Hair Breakage/Split Ends
Repeated combing of hair strands in a
tailor-made device
Broken hair fibers are collected and analyzed
gravimetrically
Split ends are detected using a special
sieving device (counter air flow)
Split ends generated = very similar to
“real world“ samples
Lamesoft® Care
Hair protection by less hair breakage
Significant hair breakage improvement of shampoo B and C
(with Lamesoft® Care) in comparison to A
Hair breakage after
shampoo treatment 0.04
0.035
0.03
0.025
0.02
0.015
0.01
0.005
0
B A
C
[g/g hair] hair breakage
Shampoo
HB-DE/05/121/10a
BASF Personal Care 40
Lamesoft® Care
Sensory Assessment
Test on Skin for Body Wash and Shower Gel
Pairwise comparison of test product versus reference
Double blind studies, toxicological clearance
Sensory Profile Sheet with precisely defined
parameters (ca. 10)
Test performance under climatised conditions
(e.g. 22°C, 40% r.h.)
Panel with trained experts, 11 volunteers for each test
Rating on a scale of five grades -1 …. +1
Additionally creative statements of the volunteers
Statistical calculation of results
BASF Personal Care 41
Lamesoft® Care
Perceivable Care – Europe
2.0% Lamesoft® Care with 3.0% Lamesoft® PO 65 has better foaming with
similar skin caring compared to the benchmark
BASF Personal Care 42
Lamesoft® Care
Intensive Care – Europe
3.0% Lamesoft® Care with 5.0% Lamesoft® PO 65 has better foaming with
similar skin caring compared to the benchmark
BASF Personal Care 43
Lamesoft® Care Formulas for conditioning and hair gloss tests
Placebo with Lamesoft® Care Benchmark
Sodium Laureth Sulfate 13.00 % active 13.00
Cocamidopropyl Betaine 1.90 % active 1.90
Cosmedia Guar C 261 N 0.30 0.30
Sodium Chloride 0.50 0.50
Arlypon F 2.00 2.00
Lamesoft® Care – 3.50
Preservative, Fragrance q.s. q.s.
Water ad 100.00 ad 100.00 Smooth & silky
BASF Personal Care 44