H P C A S E S T U D Y
New management model with HP DaaS makes costs predictable and optimizes user productivity
L’ORÉAL TURKEY REDUCES TIME SPENT ON
REPAIR-RELATED ADMIN
Story Highlights
Objective To become more efficient and allow for faster responses, L’Oreal wanted to find a more flexible device management model
Approach Migrated to HP DaaS to provide its 650 employees with the right devices and ensure 24-hour break/fix for fixed monthly cost
Impact Hardware failures repaired onsite within 24 hours, freeing up internal IT resource
CASE STUDY | L’ORÉAL TURKEY
L’Oréal transforms device management with HP Device as a Service, equipping employees with the latest devices for one predictable monthly fee.
ChallengeInefficient device management
Founded in 1909 and established in 130 countries across five continents, L’Oréal is the world’s
largest cosmetics company. It has developed hair color, skin care, sun protection, make-up,
perfume and men’s skin care products for more than 100 years.
L’Oréal Turkey’s office has long equipped its sales staff with the devices they need to be
productive in the field. Traditionally, this meant purchasing the necessary hardware, imaging
the devices and keeping them up and running. Challenges arose when technical issues with
laptops began.
“We were buying the hardware outright, however, if there was a problem with a device, we had
to send it back to the vendor which would take 30 days to fix it. Therefore, we needed lots
of spares onsite to cope with potential hardware failure,” explains Abdullah Sen, Information
Systems Security Officer, L’Oréal Turkey. “We had around 250 active devices and 50 reserve
units, which is clearly not the most efficient way to manage device inventory. Additionally,
the downtime was impacting employee productivity.”
Not only was this practice inefficient, it also required significant upfront investment. L’Oréal
wanted to find a more flexible payment model that would include next-business-day repair as
well as allowing it to refresh its aging notebooks with more up-to-date devices.
“We wanted more transparent, predictable costs by moving from a CAPEX to an OPEX model,”
adds Sen. “As an existing HP customer, we sat down with the team to explore the options
available, the most attractive of which was HP Device as a Service (DaaS).”
“Our team could spend three days a month simply handling repairs. Now it’s one phone call to HP, and we’re done.”
Abdullah Sen, Information Systems Security Officer, L’Oréal Turkey
Industry:Cosmetics
Country:Turkey
CASE STUDY | L’ORÉAL TURKEY
SolutionA flexible, predictable payment model
HP Device as a Service (DaaS) is a one-stop solution that delivers multi-OS devices combined with
proactive endpoint management services and analytics in simple yet flexible plans. L’Oréal chose
to migrate to HP DaaS to provide its 650 employees with the right devices and ensure 24-hour
break/fix for one fixed monthly cost. The three-year contract includes additional device lifecycle
services, such as configuration services, helpdesk, asset management, 24-hour break/fix and
device disposal.
“The customized care pack ensures that engineers replace faulty devices onsite the next day which
means we no longer need to invest in back up devices,” continues Sen.
Hardware failures repaired onsite within 24 hours
Employees are equipped with the right devices for their work
L’Oréal’s device mix is comprised primarily of HP EliteBook models, with variations in features and
performance to match the differing needs of employees. For example, salespeople are equipped
with smaller, lighter devices with longer battery life to support road warriors and ensure reliability
on the go.
All devices run the same set of applications, including Microsoft® Office productivity tools and
custom-built in-house software.
“Mobile devices are not only effective for our sales team but also for more office-oriented
employees. Having the majority of staff on notebooks provides the flexibility that today’s modern
workforce requires,” says Sen. “We now have 650 users on the DaaS contract, and we no longer
have to worry about hardware failure or lengthy repair times.”
“We no longer have to worry about hardware failure or lengthy repair times. HP DaaS is a quick and simple model that improves our IT reputation and increases employee productivity.”
Abdullah Sen, Information Systems Security Officer, L’Oréal Turkey
IT team resources freed up to focus on key initiatives
Predictable monthly costs frees up cash flow
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4AA7-4787ENW, June 2020, Rev 2
Solution at a glance
HardwareHP EliteBook 800 series
HP ServicesHP Device as a Service HP Configuration Services HP Next Business Day Onsite Services
BenefitsFast repairs, less paperwork
The most important benefit for L’Oréal has been the reduction in helpdesk workload. Whereas
previously Sen and his team would spend hours managing repairs, it is now managed
automatically onsite within 24 hours. This now means that the L’Oreal IT team are now freed
up to focus on key initiatives rather than dealing with time-consuming repairs.
“The paperwork – finding legal documentation that proved a certain device was under warranty,
for example – was time consuming. Our team could spend three days a month simply handling
repairs. Now it’s one phone call and we’re done,” comments Sen.
L’Oréal now enjoys customized monthly reporting, which summarizes performance across all
Service Level Agreements (SLAs). It can also refresh each device on a more regular basis – as
opposed to buying them outright – so employees can take advantage of the latest technology.
“HP Device as a Service is a quick and simple model that improves our IT reputation and
increases employee productivity,” concludes Sen.
Learn more at hp.com/go/DaaS
CASE STUDY | L’ORÉAL TURKEY
24-hour break/fix for one fixed monthly cost
650 DaaS users
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