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Learn How to Sell Via Email
Learn How to Sell Via Email
with &
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More questions? Contact us:
How to participate:Ask questions in the question box of GoTo WebinarTweet questions to @Batchbook
&batchbook.com/support/ www.yesware.com/contact-us
Content Manager, Batchbook
@batchbook
@bradfordshimp
www.batchbook.com
Bradford Shimp
4#DisqusWeb
Sales Consultant, Yesware
www.yesware.com
Christopher Wolfel
@Yesware
@CJWolfel13
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What are the stages of What are the stages of an email sales process?an email sales process?
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Stages of the sales process
Need recognition
Assessment of alternatives
Post purchase
Information gathering
Purchase
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What is the most What is the most important part of an important part of an
email?email?
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The Subject Line is Key
Grab attention, make them want to open it
Keep it shortBe relevant to the reader
Bad
Good
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What are other What are other important aspects of a important aspects of a
sales email?sales email?
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First SentenceProvide value
Be relevant to the reader
BodyKeep it short
Break up sections
Call to actionPropose or declare next steps
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How do you make sure How do you make sure some reads your entire some reads your entire
email?email?
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Put them firstMake it personal
Provide real value
Keep it short
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For example
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When can you email?When can you email?
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All the timeGenerate interest
Call follow-up
During the sales process
Post purchase
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What “unique” What “unique” techniques can you use techniques can you use
in emails?in emails?
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Clever subject linesSEOpportunity
Make it rain with Yesware
Make a joke
Be surprising
Use humor
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Did you fall?
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3 Things to remember
Selling is a process, stick with it
Test your subject lines
Provide value so you can keep emailing
Thank You!
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