Boost Your Business and Raise Your Profile
with LinkedIn
Des WalshSocial Media Strategist & Business Coach
Terri Cooper Networking BreakfastMaroochydore, Sunshine Coast, 7th July, 2011
Disclaimer
This presentation is for information only, should not be taken as representing the official views of
LinkedIn and should not be construed as constituting business or financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with LinkedIn Corporation.
How I Discovered the Power of LinkedIn
Radius re 4558
Connections
15 km 7,915
40 km 16,820
55 km 19,623
80 km 45,463
120 km 205,906
160 km 239,926
Are you leaving your opportunities
for others to take?
Today
7 point success plan
Some basics – quickly
Some advanced stuff
Q & A
Slides on Slideshare
- http://slideshare.net/des
1. 100% profile: - personal & company
2. Build your network strategically
3. Get testimonials
4. Groups
5. Answers, Polls, Today, Signal
6. Status update - daily
7. Profile update - frequent
7 Point Success Plan
100% Profile Complete
7 Profile Basics
1. Professional Headline
2. Professional photo
3. Summary
4. Specialties
5. Customise web links
6. Twitter link
7. Customise profile link
Company profile
Build your network
My rules (make your own to suit you)
it's not about friends, it's business
build a network, not a collection
you don't have to invite everyone
you don't have to accept every invitation
be personal (no boilerplate invitations)
Network stats
Options with Invitations to Connect
Inviting to connect
Remind
Flatter
Intrigue
Testimonials (“Recommendations”)
easier to get when you give first
ask (nicely) for the kind of recommendation you
want
wait till they know you before you ask!
Groups
Answers
Polls
Signal
Status Update
Remember the 7
Profiles
Network
Testimonials
Groups
APTS (Answers, Polls, Today, Signals)
Status updates
Profile updates
And then there's apps
InMaps from LinkedIn Labs
Did I say no boilerplate invitations?
Please!
Contacting Des
Most of my social links at http://xeesm.com/deswalsh
0413 089 355 | [email protected]
http://linkedin.com/in/deswalsh
LinkedIn coaching http://deswalsh.com/coaching/linkedin-coaching/
Copyright stuff
All logos in this slide deck are copyright the respective
owners. The slide deck is copyright © Des Walsh 2011.
Please ask Des - deswalsh(at)gmail.com - if you wish to
use it for other audiences: permission will not be
unreasonably withheld.