Download pdf - LinkedIN Now

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Page 1: LinkedIN Now

“LinkedIN Now”

Profile Management & Network Expansion

Page 3: LinkedIN Now

Scenario

Executives focused on

their professional activities

Need to expand network

constantly

No time to manage their

presence on LinkedIN

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Objectives

1. DAILY PROFILE MANAGEMENT WHILE CLIENTS FOCUS ON THEIR DAILY

BUSINESS ACTIVITIS;

2. REGULAR PARTICIPATION IN GROUPS OF INTEREST;

3. RELEVANT POSTINGS ABOUT CLIENT´S BUSINESS AND/OR EXPERTISE;

4. CONTINUOUS NETWORK EXPANSION IN A SPECIFIC AND SEGMENTED

MANNER.

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Benefits

1. DAILY SEGMENTED AND SPECIFIC NETWORK EXPANSION;

2. HIGHER ATRACTIVITY AND PERCEIVED VALUE;

3. HIGH LEVEL AND TANGIBLE DATABASIS OF CONTACTS;

4. EXCELLENT ARGUMENT WHEN TALKING TO CONTACTS (“ARE YOU ON

LINKEDIN TOO? LET´S CONNECT THERE”) ;

5. PROFESSIONAL IS WELL PERCEIVED AS TRUSTWORTHY & TRANSPARENT;

6. LINKEDIN PROFILE WILL BE QUITE REACHEABLE VIA SEARCH ENGINES;

7. INCREASE SUCCESS RATE IN BUSINESS & CAREER;

8. EASYNESS TO ATTRACT GOOD TALENTS TO YOUR COMPANY;

9. BUSINESS OPPORTUNITIES WORLDWIDE;

10. EXCELLENT RETURN OF INVESTMENT.

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Practical Example

30m-PLAN FOR 22 WORKING DAYS/MONTH:

• EVERYDAY > 20 NEW INVITATIONS

• TOTAL 440 NEW INVITATIONS/MONTH

• IF WE HAVE JUST 15% CONVERSION RATE > 66 NEW CONTACTS/MONTH

POTENTIAL 1:2:1 MEETINGS

• 3 MEALS/DAY (ISSO SEM ENTRAR NA AGENDA EXECUTIVA)

• 66 NEW TOTAL OPPORTUNITIES/MONTH (= NUMBER OF NEW CONTACTS!)

• POTENTIAL 66 NEW MEETINGS/MONTH

CONVERSION RATE 10%

• 66 MEETINGS LEAD TO 6-7 NEW BUSINESS IN 30 DAYS

• NOT CONSIDERING:

• FOLLOW-UPS IN THE NEXT MONTHS

• NETWORK WILL INCREASE CONSTANTLY

• SUCCESS CASES LEAD TO NEW AND SPECIFIC LEADS

• REPETITIVE BUSINESS WITH SAME CLIENTS

• REMARKS: NOT TO MENTION THAT NUMBERS MAY BE MUCH BIGGER THAN

THIS DUE TO ACTION ON GROUPS AND COMPANY PROFILE MANAGEMENT

TOO.

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How do I start?

1. PLANS (For individuals)

• 30 minutes / day

• 1 h / day

• 1h30 / day

• Customized (mainly, in the case of companies)

2. STARTING: 24h AFTER PAYMENT

3. PAYMENT: ANTECIPATED AND MONTHLY

4. MINIMUM PERIOD: 3 MONTHS

Page 8: LinkedIN Now

Remarks

1. CLIENT WILL COMPLETE PROFILE AND WILL KEEP IT UPDATED REGULARLY;

2. WE WILL MANAGE PROFESSIONAL PROFILE. COMPANY ONE IS OPTIONAL;

3. CLIENT WILL INFORMAR LOGIN & PASSWORD;

4. ACTIVITY DURING WORKING DAYS ONLY;

5. VIRTUAL SERVICE;

6. EVENTUAL INTERACTION WITH CLIENT ON SKYPE / GOOGLE HANG OUT;

7. ALL COMMUNICATION WILL BE DOCUMENTED ON G DRIVE;

8. THE CLIENT IS RESPONSIBLE FOR TRANSFORMING CONTACTS INTO

BUSINESS;

9. EMAIL MARKETING CAMPAIGNS MAY COMPLEMENT THIS SERVICE.

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Now imagine....

1. THE ECONOMIC VALUE OF EACH HIGH LEVEL CONTACT?

2. AT CORPORATE LEVEL, IF A GROUP OF EXECUTIVES FROM THE SAME

COMPANY MAY HIRE THIS SERVICE?

3. THAT THIS TIME IS INCREASED FROM 30M/DAY TO 2H/DAY PER EACH

EXECUTIVE?

4. COMPANY KEEPS THIS WORK CONTINUOUSLY AND FOR SEVERAL YEARS?

5. COMPANY HAS A FULL TIME AND DEDICATED CNO – CHIEF NETWORKING

OFFICER?

6. THAT ALL THESE CONTACTS ARE INSERTED INTO A TOTALLY INTEGRATED

DATABASIS?

7. THIS CONSOLIDATED DATABASIS WILL GENERATE SEVERAL CAMPAIGNS

THROUGH A SRM – STAKEHOLDER RELATIONSHIP MANAGEMENT TOOL,

TOTALLY INTEGRATED WITH MAIN SOCIAL NETWORKS?

8. THE COMPANY HAS PROMPT ACCESS TO KEY DECISION MAKERS OF ANY

SPECIFIC INTEREST?

Page 10: LinkedIN Now

Octavio Pitaluga Neto

TEN – Top Executives Net

Chief Networking Officer

[email protected]

Tel: +55 21. 2235-8721

Cel: +55 21. 9 8829-4933

Skype: octaviopitaluga

G Hang Out: [email protected]

@topexecutives

Contact


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