Build SEO Trust Not Only Links
Blue Horseradish, LLC
Web Marketing and SEOwww.BlueHorseradish.com
@bluehorseradish
484-410-9597
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
Links: Quick Quiz
I know NOTHING
I know a LITTLE
I know a LOT
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 2
7 Ps of Link Trust
Push
Pull
Publish
Post
Purchase
Pilfer
Paraphernalia© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 3
7 P7 P
Links: Why Important ?
Helps with Rankings
Generate Web Traffic
It’s Cool to be Linked To
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 4
Links: What’s Important ?
Inbound Links
Internal Links
Outbound Links
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 5
Links: Terminology
Link Juice
Link Popularity
Link Reputation
In-Links
Back Links
Link Love© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 6
Links: What Counts ?
Quality
Quantity
Relevance
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 7
What is PageRank?
Google’s Measure of Link Popularity
The Green Bar
Larry Page’s Jedi Mind Trick
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 8
Source: Wikipedia
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 9
All Links are Not Created Equal
No Followyourdomain.com
<a href=“http://www.yourdomain.com" rel="nofollow">yourdomain.com</a>
Reciprocal Links
Redirected Links
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 10
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 11
All Links are Not Created Equal
Naked Links (DoFollow)
One-Way Inbound Links
URL Links
Image Links
Deep Links
Links with Keywords in the Anchor Text
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 12
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 13
Push
Ask Customers
Ask Suppliers
Industry Groups Directories
Local Directories
Good General DirectoriesMaps – Google Maps, Yahoo Local, Bing Maps
IYPs (Internet Yellow Pages)
Review Sites (Yelp, CitySearch)
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 14
Pull – Link Bait
Whitepapers
Blogs
Free Tools
Widgets
Videos
Instructions
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 15
Publish
Guest Blogging
Articles
Wikipedia
Squidoo Lenses
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 16
Post
Digg
Delicious
YouTube
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 17
Purchase
High Quality Directory ListingsThomasNet
Business.com
Best of the Web
Niche Directories
Press Releases
Today’s Session BonusEditor submissions to JoeAnt.com and Skaffe.com
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 18
Purchase
Poor Quality Paid LinksBuy Links
Bulk Directory Submissions
Other Low Quality LinkingLink Farms
Reciprocal Linking
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 19
Will Link for Food
Pilfer
Mine the Competitive Landscape for Link Gold
Find Good Sites that Link to Competitors
Solicit Links
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 20
Pilfering Tools
Yahoo Site Explorer
OpenSiteExplorer.org
BackLinkWatch.com
MajesticSEO.comhttp://www.webconfs.com/backlink-builder.php
Hubfinder
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 21
Hubfinder
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 22
http://seotips101.com/hubfinder/hubfinder.phpor search for Hubfinder
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 23
Paraphernalia (Tools)
Link Tracking ToolsGoogle Webmaster ToolsSEO Plugin for Firefox: http://tools.seobook.com/firefox/seo-for-firefox.html
MajesticSEO.com
OpenSiteExplorer.org
BackLinkWatch.com
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 24
Paraphernalia (Tools)
No Good Tools for Historical Tracking
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 25
SEO Trust in Links
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 26
Stay in Good Neighborhoods
It’s a Process Get ___ Links per week
Mix It Up
For More Information on Blue Horseradish, contact via
www.BlueHorseradish.com Email: [email protected] Phone: 484-410-9597http://twitter.com/bluehorseradish / @bluehorseradishhttp://www.linkedin.com/companies/blue-horseradish-llc
Web That Works!
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
Blue Horseradish
Recommended
