Local Ranking Factors Debate

November 19th 2014

Meet The Panelists

Andrew Shotlandlocalseoguide.com

Matthew Huntpoweredbysearch.com

David Mihmmoz.com

An Overview Top Tips Organic vs. Local Links vs. Citations Reviews / Reputation Behavioural Signals Personalization Factors Desktop maps vs. Mobile maps Bing & Yahoo Local

Topics/Questions

Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Some questions will be put to panellists Look out for links & comments in chat box #insidelocal

Q&A & Chat

Webinar RecordingAvailable Friday!!

Brightlocal.com/insidelocal

Localsearchforum.com/insidelocal-webinars

Stay in the Loop

Slidedeck available right now! Slideshare.net/brightlocal

Follow-up email on Friday Link to webinar recording

Link to slide deck

3 polls running during webinar Sample of 1,000 marketers/SEOs/SMBs Understand how YOU see these issues Results shared at the end

Polls Running

Hosts & Help

Myles Andersonbrightlocal.com

Colan Nielsenimprezziomarketing.com

Linda Buquetlocalsearchforum.com

An OverviewOver to David Mihm

Ranking Factors Summary

What are your 3 top tips for local ranking success?

1st Poll

Q. Do you think it’s harder to rank now

than 12 months ago?

VOTE NOW

Organic vs. Local

How is the current balance of power split between Organic vs. Local Signals?

Links & Citations

Which is more powerful/important?

Good to build links with Citations?

Best sources of local links?

Citations - Quantity vs. Quality?

2nd Poll

Q. Do you spend more time working

on link building or managing citations?

VOTE NOW

Reviews / Reputation

Review count, rating & reviewers –which is most important?

Behavioural Signals

What are main Behavioural signals?

Which are the most powerful?

Why does Google use these?

Personalization Factors

Can anything be done to influence personalization factors?

Maps: Desktop vs. Mobile

What are key differences between desktop maps & mobile maps algo?

3rd Poll

Q. Which aspects of Local Search do

you find the trickiest?

VOTE NOW

Bing & Yahoo

How much do Bing & Yahoo’s local algorithms differ from Google?

Q&A Time

Put your questions to the experts!...

Poll Results

Poll Results:Do you think it’s harder to rank now than 12 months ago?

Poll Results:Do you spend more time working on link building or managing citations?

Poll Results:Which aspects of Local Search do you find the trickiest?

Thanks to our Panelists!

Andrew Shotlandlocalseoguide.com

Matthew Huntpoweredbysearch.com

David Mihmmoz.com

Thanks to Linda & Colan!

Colan Nielsenimprezziomarketing.com

Linda Buquetlocalsearchforum.com

Upcoming WebinarsDATE TIME TITLE PANELISTS

Dec 3rd 2pm EST / 11am PST Advanced Optimization Tips for Google+ Local

Phil Rozek,Greg Gifford,Casey Meraz, Susan Hallam

Dec 10th 2pm EST / 11am PST Troubleshooting Local Ranking Issues

Mary Bowling,Gyi Tsakalakis, Dev Basu

Jan 14th 2pm EST / 11am PST State of Local Search in 2015 Mike Blumenthal,Mike Ramsey,Adam Dorfman

See More: Brightlocal.com/insidelocal

Advanced Optimization Tips for Google+ Local

Casey MerazPhil Rozek Greg Gifford

December 3rd 2pm EST / 11am PSTbit.ly/Advancedoptimization

Susan Hallam

Thanks for watching!