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Page 1: Localization - The industry who cried wolf

Localization:"The IndustryWho Cried

Wolf!"

Víctor Alonso Lion, PMP®

[email protected]@valion

www.victoralonsolion.com

Fun for All: III International Conference on Video Game and Virtual Worlds Translation, Accessibility and Educational Design

13th – 14th March 2014

Note: this presentation has been simplified and modified, to facilitate readability.

mailto:[email protected]
http://www.victoralonsolion.com/
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CROWDSOURCING FAN TRANSLATION

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• SAME PROCESS

• DIFFERENT RESOURCESFan Translation

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Crowdsourcing

PreparationImplementation

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•Consistency

•Awful & Unacceptable mistakes

•Offensive wording

•Attacks

Basic Checks - Controls

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DIFFERENT TYPE OF SERVICE

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The Need for Speed

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Traditional Process

Speed = Crashing Project Schedule

Concept DesignPre-

ProductionProduction

Post-Production

Launch

LOCALIZATION

LocalizationTranslationAudioAdaptation (cultural)

ProcurementTranslation

AudioLinguistic Testing

InternationalizationText extractionText expansionCultural Review

TestingTestingBug fixing

EngineeringReengenieringRecompilations

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Ready Set GoDIFFERENT TYPE OF DEAL

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• Higher broadband speed

• Mobile speed

• Competing Telcosand Equipment manufacturers

Cloud enablers

• Games accross differntscreens and devices

• Publishers under threat

• Continuous request fornew content

Consequences forGame Localization

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DIFFERENT TYPE OF ENVIRONMENT

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Rise of the

Machines

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Machine Translation

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1. Companies who do not use any type of content(translation) technology

2. Companies using TMS, CMS, Workflow Solutions

3. Early adopters: SharedMultilingual Data, Proprietary/Trained MT, Post Edition

Three groups of companies:

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Don’t Fight it: Play the game!

DIFFERENT TYPE OF GAME

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Quality

A Differentiator?

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Are Bad Performersreally quicked out of the Market?

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Added value

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Twitter: @valion

Email: [email protected]

www.victoralonsolion.com

Blog: www.globalcontentstrategy.com

http://www.twitter.com/valion
mailto:[email protected]
http://www.globalcontentstrategy.com/

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