PROMOSTARNEW BRAND IDENTITY
PROMOSTAR - NEW BRAND IDENTITY
• COMPANY NAME – PROMO STAR
• SERVICES – MARKETING, EVENT MANAGEMENT, TELECOM TRADING
• COLORS PREFERRED – RED AND BLACK
• LANGUAGES – ARABIC AND ENGLISH
CREATIVE BRIEFNEW LOGO CREATION
PREVIOUS LOGO
PROMOSTAR - NEW BRAND IDENTITY
CATEGORY SNAPSHOT (INTERNATIONAL)
MARKETING EVENT MANAGEMENT TELECOM
PROMOSTAR - NEW BRAND IDENTITY
CATEGORY SNAPSHOT (REGIONAL)
MARKETING EVENT MANAGEMENT TELECOM
PROMOSTAR - NEW BRAND IDENTITY
• HIGHLIGHTING THE SERVICES - MARKETING, EVENT MANAGEMENT, TELECOM TRADING
• REVITALIZING THE BRAND
• SHOWCASING THE POTENTIAL FOR GROWTH AND EXPANSION
• ENSURING CUSTOMER RECALL
THE FOCUS
بروموستار
PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 1 بروموستار
• A NEW LAUNCH PAD TO ACHIEVE AND ACCOMPLISH GREATER RESULTS
• THE STAR’S MOTION AND ITS RED COLOR SUGGEST AN ACTIVE, ENERGETIC AND VIBRANT OUTLOOK
• THE BOLD FONT IN SOLID BLACK PROMOTES RECALL OF THE NAME
MOMENTUM + AMBITION = AN UPWARD TRAJECTORY
THOUGHT PROCESS:
بروموستار بروموستار
PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 2
• THE STARS SYMBOLIZE THE HIGH QUALITY OF SERVICES PROVIDED • THE UPWARD MOTION IS A METAPHOR FOR THE COMPANY’S GOAL TO SURPASS ITS COMPETITORS
• THE RED FIGURE REPRESENTS THE COMPANY’S AMBITION AS IT STRIVES TO AIM HIGHER
DETERMINATION + EFFORT = SCALING NEW HEIGHTS OF PERFORMANCE AND SUCCESS
THOUGHT PROCESS:
بـرومـوسـتـار
PROMOSTAR - NEW BRAND IDENTITY
LOGO DESIGN 3
• REPRESENTS THE COMPANY AS A DYNAMIC ENTITY
• THE COMPANY AND THE CUSTOMERS FORM A SYMBIOTIC CYCLE – WORKING TOGETHER EVERY STEP OF THE WAY • THE RED ICON EMPHASIZES CONNECTIVITY – WHICH IS AN INTEGRAL PART OF THE SERVICES PROVIDED
RHYTHM + COHESION =CORE SYNERGY
THOUGHT PROCESS:
بـرومـوسـتـاربـرومـوسـتـار
بـرومـوسـتـار
بروموستار
PROMOSTAR - NEW BRAND IDENTITY
THE LOGO IN ACTIONOPTION 1 ONLY
PROMOSTAR - NEW BRAND IDENTITY
PROMOSTAR - NEW BRAND IDENTITY
PROMOSTAR - NEW BRAND IDENTITY
PROMOSTAR - NEW BRAND IDENTITY
THANK YOU