Salford City College Eccles Centre AS Media Studies Foundation Portfolio
Masthead
There three main colours used, blue, white and
yellow. They are used because it makes the
magazine look brighter. By using just three colours
the magazine is simple and effective. It attracts the
attention of the target audience
Main image
The main image is of the band Muse. The image
will attract the attention of Muse fans. Direct gaze
is used.This appeals to the target audience
because as the magazine is targeted at the usual
audience (teenagers) it will also attract non-
regular readers that like the band.
Model credit
The band name is written quite small under a
quote. This tells the audience who they are but to
get to the name of the band they will read the
quote, this will intrigue them and they will want to
read more. It is likely that the audience will know
who they are already.
Coverlines
The coverlines show a variety of different things
that are included in the magazine, such as other
acts/bands within the same genre of music. The
coverlines are boxed off showing they are separate
from the main article.The audience may not be
interested in the main article however they may
want to read about a different featured act.
Main cover line
The main cover line is a quote from an interview,
“We’re opening a door into the future”. This is
telling fans that they are becoming more current
and changing how they sound. This is backed up by
the opinion underneath, “Be warned… it sounds
like Skrillex”. By putting this underneath they will
attract Skrillex fans because they will want to see
for themselves if the two do sound alike.
Colour
Neat font. The audience’s eyes are drawn to the title
of the magazine because it's in the top left corner. It
looks quite formal. It attracts the attention of the
audience and Muse fans.
Typefaces
The whole front cover is in capital letters. The same
colours are used throughout.By using capital letters
it makes the magazine seem more formal. The same
colours are used because sometimes if you use too
many colours the text can't be read. The colours and
capital letters used appeal to the target audience
because they stand out and are different.
Photography Lighting
The background of the image is light whereas
the band are wearing darker clothing so that
they stand out. The image is close up. They are
positioned to the right of the cover with Matt
Bellamy at the front and the other two in line
behind him.This image will attract their fans
because Matt Bellamy is the main attraction.
Design Principles Used?
The Guttenberg principle shows that the title
‘NME’ is in the strong fallow area, this means
that this is the first thing you see when you
look at the magazine. The next strongest
fallow area features the coverlines. The
weakest fallow areas have an advert for a
‘free mini mag’ and some more coverlines
with what else is inside. It also contains the
barcode in the weakest of the areas.
House Style
The style of the magazine is quite formal. Capital letters are used throughout.The capital letters
are used to attract the attention of the audience.
Comment on how the design of the magazine cover attracts the target audience: