Magnifying the Impact of a Speech
with Social Media
Ian Griffin
Executive Communications
@IanDavidGriffin
PSA Northwest
November 12, 2014
Traditional Media
Social Media
LinkedIn Groups & Polls enable you to
research topics before you start writing a
speech
Hootsuite
Twitter gives the audience a backchannel
for discussion during a speech
“…audiences today are
no longer sitting
quietly taking notes
during live
presentations. Instead,
they’re carving out a
new space in the room
called a backchannel,
where people are
online searching for
resources, checking
your facts, and
connecting with others
inside the room and
out.”
The Backchannel in Action
Podcasts and videos reach
people after a speech is
delivered
Transcripts
slideshare
http://execcomms.wikispaces.com/
Contact Information
@IanDavidGriffin
http://www.exec-comms.com/blog
http://execcomms.wikispaces.com
http://youtube.com/execcomms
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