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Do you want to augment the power of your speech before, during and after the presentation? Social media tools such as Facebook, LinkedIn, YouTube, Twitter and blogs offer exciting and effective ways to boost mindshare–when used correctly. The online audience for a talk can be many times the size of, and as important as, the audience in the room. Leverage the viral power of podcasts and video to reach a global audience. Many speakers take advantage of social media to promote their programs—Ian shares ways to use social media as a research tool before the talk, poll and interact with the audience during the talk, and re-purpose content via audio and video afterwards.
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Magnifying the Impact of a Speech
with Social Media
Ian Griffin
Executive Communications
@IanDavidGriffin
PSA Northwest
November 12, 2014
Traditional Media
Social Media
LinkedIn Groups & Polls enable you to
research topics before you start writing a
speech
Hootsuite
Twitter gives the audience a backchannel
for discussion during a speech
“…audiences today are
no longer sitting
quietly taking notes
during live
presentations. Instead,
they’re carving out a
new space in the room
called a backchannel,
where people are
online searching for
resources, checking
your facts, and
connecting with others
inside the room and
out.”
The Backchannel in Action
Podcasts and videos reach
people after a speech is
delivered
Transcripts
slideshare
http://execcomms.wikispaces.com/
Contact Information
@IanDavidGriffin
http://www.exec-comms.com/blog
http://execcomms.wikispaces.com
http://youtube.com/execcomms
