CONTAGIOUSWhy Things Catch On
Book by Jonah Berger
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Make Your Content Vi ra l
6 Ways to Be Sharable
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SOCIAL CURRENCY
“ we share things that make us look good ”
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TRIGGERS
“ top of mind, tip of tongue ”
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EMOTION
“ when we care, we share ”
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PUBLIC
“ built to show, built to grow ”
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PRACTICAL VALUE
“ news you can use ”
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STORIES
“ information travels under the guise of idle chatter ”
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Jonah BergerAuthor: Contagious