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Adapted from Jonah Berger's book Contagious
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CONTAGIOUSWhy Things Catch On
Book by Jonah Berger
©2014 WSI. All rights reserved.
Make Your Content Vi ra l
6 Ways to Be Sharable
©2014 WSI. All rights reserved.
SOCIAL CURRENCY
“ we share things that make us look good ”
©2014 WSI. All rights reserved.
TRIGGERS
“ top of mind, tip of tongue ”
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EMOTION
“ when we care, we share ”
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PUBLIC
“ built to show, built to grow ”
©2014 WSI. All rights reserved.
PRACTICAL VALUE
“ news you can use ”
©2014 WSI. All rights reserved.
STORIES
“ information travels under the guise of idle chatter ”
©2014 WSI. All rights reserved.
Jonah BergerAuthor: Contagious