Making Friends for Businesswhere the world is, business needs to go
2 billion emails per second1 million IM messages per second8 terrabytes per second of traffic
65 billion phone calls per year
Kevin Kelly Web 3.0 – The web is a black hole
How marketing and advertisinghas won for the past century.
Shout Your Message
Loudest Guy Wins
Consumers Block Marketing
Because there are other ways to get to info they want.
PUSH Marketing
Use these to achieve Word of Mouth:TelemarketingTrade ShowsDirect MailBrochuresYellow PagesEditorialIndustry NewsletterFlyersPrint AdsRadio AdsTV Ads
PUSH Marketingto
PULL MarketingUse these to achieve Word of Mouth/Social Media:
Telemarketing - VontooTrade Shows – Virtual BoothDirect Mail – Permission EmailBrochures – Interactive WebYellow Pages – SEO/SEMEditorial – BlogsIndustry Newsletter – RSS FeedFlyers – Direct to WebPrint Ads – Direct to WebRadio Ads – Direct to WebTV Ads – Direct to Web
Facebook up 700% to 13.8 Billion Minutes.
Twitter up over 3700% to 299 Million Minutes.
Linkedin up 69% to 202 Million Minutes.
Communication online has increased 18% to 27% of total time while Entertainment has decreased 30% to 19% of total time online.
Social Media is theOnline Word of Mouth
But it’s more than this…
Social Media can help:SEO with links
Allow PermissionBuild an Audience
Company Authenticity
Social Media is anything (media content) that can
be added to it (social).Mike Volpe
Hubspot
Meet People
Start Conversations
Ask questions
Answer Questions
Handle Complaints and Compliments
Promote Others
Become a valuable member of the
community
Three Things You Can Do with Social Media
PublishShare
Network
Publish
The more you publish, the more search engines love you.
Customers can publish
ShareYou can promote your stuff
You can promote your customers
You can promote your partners
Network
It’s about relationships
But virtual lives forever
Employees, Customers, Potential Customers, Partners
Three Simple Tools To Get You Started
Linkedin has:
41 million usersAll Fortune 500 Companies170 Different Countries
Linkedin is your business suit:
ResumeRecommendationsConnectionsExpertiseExecutive Level SearchLink to your company and blog
Search
status
photo
invite
People Linkedinthinks you should know
Status of your Connections
Connections:
For people you don’t know you can easily find out which of your connections knows the person you want to know.
Search:1. People2. Jobs3. Companies4. Answers5. Inbox6. Groups
Company:HierarchyTitlesConnectionsLocationWebsitesMale/FemaleNew HiresPopular
Jobs:TitlesCompanyLocationDate
Freelancingthrough yourstatus
Q & A:Answer questions to establish yourself an expert
Ask questions to get answers from professionals
Groups:Join Groups to met others
Answer questions in Groups
Make Your Own Groups
Get Daily/Weekly Emails from Groups
ROI for Linkedin:Measure Your Time
Measure Your Connections
Measure Your Conversations
Measure Cost To Advertise on Linkedin
Facebook is my business causal:Largest Social Network
Over 200 Million Users
Over 100 Million Unique Visitors
Facebook:Over 3.5 hours for 25-50 years
Facebook:35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.
Facebook:News Feed of Friends
Suggests Friends
Share your news, your photos, your video – basically, share your life
Play Games with others
Biz Fan Page:News Feed of Friends
Send messages & events to Fan Base
Set up Events and Invites
Use Fans to help advertise
Applications:Games
Quizzes
Utilities
Data:Lexicon to see buzz
Enormous amount of data
Addictive Quality to keep up and build an audience
Business vs. Personal
ROI for Facebook:Keeping up and in front of clients
Build Fans and Buzz
Measure work time/pleasure time
Measure social connections
Measure Cost To Advertise on Facebook
Twitter is my cocktail partyMarketing Buzz
32 Million Users
19 Million Unique Visitors
1,192% growth
Twitter is:Write 140 Characters or less
Broadcast to entire network
Real-Time Conversations
@name – means you are talking to that person but the whole word can see you
Direct Message – speak only to that person
#hashtags for easy search
Following people you want to know like
Experts in your field
Potential Customers
Current Customers
Create an Audience
www.tweetdeck.com
www.twitpic.com
Customer Service
Real-Time Search
Business Applications
Sears Story
ROI for Twitter:Measure Your Time
Measure Your Connections
Measure Your Conversations
Measure Cost To Advertise on Twitter
0
1
2
3
4
5
Ad PR EarnedMedia
Word ofMouth
ValueReach
ROI for Offline Actions
0
1
2
3
4
5
Online Ads PR Wires Blogs/News Social Media
Value
Reach
ROI for Online Actions
Social Media is growing quickly
You must be a part of Social Media to receive real benefits from relationships
You must be a valuable member of community
Virtual Relationships give multiple benefits for your web presence and website
Today’s Take-Aways
Business Card – Link up with them in Linkedin and search them out on Twitter
After some conversations – Add them to Facebook
What I do:
MediaSauce has many ways to help
- Consulting Time- Branding- Web Design- Video, 3D & Animation- SEO & PPC- Social Media Specialists- Traditional Media
Experienced Gunmen For Hire
Talk to the Sauce
Opportunities Assessment – What are your opportunities online and how to reach them
Project Blueprint – Just need a tactical piece of the pie like website or video or both
Digital Blueprint – Full blown marketing plan including all the essentials as well as how to execute
Don SchindlerSenior Digital Strategist
How to get a hold of [email protected]: donschindlerIM: donissaucedCell: 317.496.2334
Recommended
