MASTERDATA MARATHON 2.0 O N E W O R L D . O N E P E O P L E . O N E D A T A
M A R C H 2 4 T H - 2 5 T H | 2 0 2 1
S T A R T : 3 P M C E T / 1 0 A M E D T
SPEAKERS
Pio Marolla
Natalia Kotova
Eugen Tissen
Denella D'Souza
Brian Thomsen
Scott Taylor
Jaroslaw Chrupek
Bianca Scholze
Michael Hinds
Karina Okuyama
George Firican
Nicola Askham
Yaniv Naor
Joseph Perez
Ole Busk Poulsen
Laura Bejarano Granados
Dr. Andreas Győry
Yasemin Kural
Connie Munyai
Cameron Amigo
Pedro CardosoSusan Walsh
Monica Kay Royal
David Castro-Gavino
Francesco Guidi
Jean-François Deldon
Alessio MezzacapoJohn ThompsonTsvetelin Anastasov T. Scott Clendaniel
Mads Flensted Hauges
Dan BartonFeroz Khan
Bill Schmarzo
Greg McLaughlin
Lars Kjøller Bo Andersen Alyssa Sliney Thorwald Herbert Thomas Taresch
SPEAKERS
Benjamin Zwicker, Jerome O'Leary
Ben Rund
Anish RaivaderaTim Aumann
Clemence W. Chee
...and many more
Marc Alvarez
Sumit Nagpal Tim Woodhouse Joe Leithauser Shawn Zulfikar Terry Britt
Nikhil Bhatia
Ole Busk Poulsen | NordeaHow to Get Data Under Governance –a Practical Approach
Brian Thomsen | AstrocytiaMDM as the New Neural Network Driving Innovation, Business Transformation and Creativity with MDM as the Central Network
The Human Dimension of Master Data
Eugen Tissen | DB SchenkerNever Waste a Crisis : Best Practices at DBSchenker on Restarting the Master DataManagement Journey
- Joe Leithauser - Terry Britt
- Laura Bejarano Granados - Tsvetelin Anastasov
Fireside Chat with Semarchy
PANEL DISCUSSION
Measuring ROI of an MDM Project Using theProof of Value Approach
PROGRAM
Pio Marolla and Scott Taylor Opening
Dr. Andreas Győry & Bianca Scholze | Adidas
Successful Data Catalogs are Built onActive Communities and Automation
F I R S T L A P
1 5 M I N B R E A K
3:00 pm CET
10:00 am EDT
5:15 pm CET
12:15 pm EDT
4:15 pm CET
11:15 am EDT
3:45 pm CET
10:45 am EDT
3:15 pm CET
10:15 am EDT
5:45 pm CET
12:45 pm EDT
5:00 pm CET
12:00 pm EDT
1 5 M I N B R E A K
Thorwald Herbert and Scott Taylor
Pedro Cardoso | Syniti
The Journey to the MDM Promised Land -It 's a Question Of TRUST!
The Economics of Data, Analytics & Digital Transformation
Bill Schmarzo | Chief Data Monetization OfficerRecognized innovator, Educator, Practitioner in Data Science, Design Thinking
PROGRAM
Laura Bejarano Granados | Holt Renfrew Data Governance: From Data Focusedto People Focused
Yasemin Kural | Farfetch
Location/Geo Data - When Less is More!
S E C O N D L A P
Jerome O'Leary & Anish Raivadera Dentsu InternationalDelivering Global Media Services withthe Intell igent Data Hub
3 0 M I N B R E A K
8:45 pm CET
3:45 pm EDT
7:45 pm CET
2:45 pm EDT
7:15 pm CET
2:15 pm EDT
6:30 pm CET
1:30 pm EDT
9:15 pm CET
4:15 pm EDT
7:00 pm CET
2:00 pm EDT
Fireside Chat with Itelligence Bo Andersen, Lars Kjøller & Scott TaylorGet the best MDM using AI , ML and RPA
GIVEAWAY
Nikhil Bhatia and Ben Rund | Riversand The Future of MDM is NOW
9:30 pm CET
4:30 pm EDT
Fireside Chat with Syniti
Outcome Focused MDM
Alyssa Sliney and Scott Taylor
Staying Human in the Automated World
Scott Taylor and Surprise Guest Interview
-Shawn Zulfikar -Thomas Taresch
-Greg McLaughlin-Monica Kay Royal
PANEL DISCUSSION
PROGRAM
11:15 pm CET
6:15 pm EDT
10:30 pm CET
5:30 pm EDT
T H I R D L A P
Denella D'Souza | RBCBuilding Data Pipelines that Can EmpowerData Driven Analytics
11:45 pm CET
6:45 pm EDT
Joseph Perez NC Department of Health & Human ServicesDriving Decisions with Data: Delight or Disaster
10:00 pm CET
5:00 pm EDT
3 0 M I N B R E A K
12:15 am CET
7:15 pm EDT
11:30 pm CET
6:30 pm EDT
Fireside Chat with Winshuttle Tim Woodhouse with Scott Taylor MDM Opens Happiness
12:45 am CET
7:45 pm EDT
John Thompson | CSL Behring
GIVEAWAY
Analyt ics Teams – How and Why They areDi f ferent than You Think
George Firican | Data Governance Expert 10 Vs of Big Data
Michael Hinds | EnergyAustraliaOffensive vs. Defensive Master Data ManagementStrategies
PROGRAM
Cameron Amigo | SPI Marine My Journey Through Data Culture: The Power of One
1:30 am CET
8:30 pm EDT
2:00 am CET
9:00 pm EDT
2:30 am CET
9:30 pm EDT
Mads Flensted Hauge | WeCare
Francesco Guidi | SWAROVSKI Deliver Data Governance to Master DataManagement: A Data Domain Approach
8:30 am CET
3:30 am EDT
9:00 am CET
4:00 am EDT
1 5 M I N B R E A K
N E T W O R K I N G B R E A K F O R 3 H R S A N D M O R N I N G R E P L A Y
F O U R T H L A P
Compliance Seen from a Data ManagementFramework Perspective
9:30 am CET
4:30 am EDT From Strategy to Results - Approaches and Learnings frSAP MDG Design and Implementation Projects
Tim Aumann and Benjamin ZwickerCAMELOT Management Consultants AG
3 0 M I N B R E A K
Jean-François Deldon | Michelin Know Your Customer - A People and DataCollaboration Story
Dan Barton and Feroz Khan | BluestonexApproaching an ERP Data Governance Strategy
Drive Business Value through Data Governance
- Greg McLaughlin- Connie Munyai- Clemence W. Chee
- Jean-François Deldon - David Castro-Gavino
PANEL DISCUSSION
PROGRAM
Karina Myeko Okuyama | Farfetch10:15 am CET
5:15 am EDT
Jaroslaw Chrupek | UpfieldIs Implementation of MDM Tool a Nerve-Wreckingand Seemingly Pointless Project? How to Use thisOpportunity to Grow Your Team and Make a Markon the Business?
10:45 am CET
5:45 am EDT
11:15 am CET
6:15 am EDT
1:30 pm CET
8:30 am EDT
12:30 pm CET
7:30 am EDT
F I F T H L A P
1 5 M I N B R E A K
1:00 pm CET
8:00 am EDT
Nicola Askham | The Data Governance CoachDo I really need Data Governance for MDM?
Stairway to Heaven: 5 steps to Data Quality
11:45 am CET
6:45 am EDT
Bo Andersen and Lars Kjoller | itelligence
The Covid-19 Impact on Your Master Data andYour Urgent Need to Adapt with EmergingTechnologies
Fireside Chat with Astrocytia Brian Thomsen and Scott Taylor MDM as the New Neural Network
Alessio Mezzacapo | Cornèr Banca SAMDM through Enterprise Data Model -Data Architecture View
Sumit Nagpal | WinshuttleMarc Alvarez | Thomson Reuters
Susan Walsh | The Classification Guru
How Thomson Reuters Built a Foundationfor Digital Transformation with a StrategicApproach to Multi-Domain MDM.
The Dangers of Dirty Data
PROGRAM
David Castro-Gavino | HelloFresh Data Product Thinking , the Key toMoving from a Data-Driven to a Data-Enabled Organization
2:00 pm CET
9:00 am EDT
2:30 pm CET
9:30 am EDT
3:15 pm CET
10:15 am EDT
3:45 pm CET
10:45 am EDT
4:15 pm CET
11:15 am EDT
L A S T L A P
C L O S I N G & N E T W O R K I N G
1 5 M I N B R E A K
Yaniv Naor | Hugo Boss
BlockChain Technology with Master DataManagement - the Next Level
4:45 pm CET
11:45 am EDT
Scott Taylor and Surprise Guest 3:00 pm CET
10:00 am EDT Interview
W H O S H O U L DA T T E N D ?
M D M Master Data Marathon, is the one and only Marathon on
all things Master Data and on how to advance in your digital
journey. A truly global event featuring the most inspiring data
stories the world has to tell, moderated by the one and only,
Scott Taylor, the Data Whisperer.
One World. Regardless of where you are, this virtual event
targets and unites all geographic locations and unites all
Countries regardless of the time-zones.
One People. We are ONE. The pandemic made it even more
clear that we are on the same boat, facing similar challenges,
trying to stay human and stay in touch with one another despite
the obstacles that physical distancing obliges us to endure.
The MDM unites us all.
One Data. Data lovers know that already. Regardless of your
company, your locations, your industry, the journey to elevate
Data to a strategic asset is what unites us all. Master Data is the
foundation of Digital Transformation, and whether your
organisation is trying to win customers, improve efficiency or just
take it to the next level, this Master Data Marathon will give you
24 hours of content, inspiration and practical lessons on how to
make that happen.
Are you a data lover? This is THE Marathon you've got to run for.
www.thinklinkers.com
Are you involved in Data?
We all are!
Whether you are a Master
Data lover, or you are from
the Business side, trying to
get a grasp of how Data can
help you achieve your
existing objectives, this
Marathon is for you.
INFORMATION
50 speakers
24 hours non-stop!
Q&A sessions
High-energy & positive tone
Сurated and moderated by
ThinkLinkers and Scott Taylor
# M A S T E R D A T A M A R A T H O N
F O C U S E DF O R M A T
+45 65 74 12 37
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