Find Your Edge
Marketing Competitive Analysis
Competitive Analysis – Identify Competitors
Who do you know?
Competitive Analysis – Identify Competitors
Who do you know?
Who do you not know?
Competitive Analysis - Use real data
In god we trust, everyone else show me the data.
How well do they use their website?
Competitors – Get Insights
Competitors – Get Insights
How are they using search engines?
Competitors – Get Insights
Where and how do they grow their business?
Competitors – Get Insights
What marketing channels do they use?
Competitive Analysis – Dashboard
Where is business potential?
Competitive Analysis – Dashboard
Where is business potential?
Who is capturing it today?
Competitive Analysis – Dashboard
Where is business potential?
Who is capturing it today?
How much are they spending?
Sharpen your Competitive Edge
Get a clear plan of execution…
Sharpen your Competitive Edge
Get a clear plan of execution…
Measure and learn…
Sharpen your Competitive Edge
Get a clear plan of execution…
Measure and learn…
Capture and sustain the market share.