We need more data.We need more data-driven interactions.
We need better rules about using data.
Categories of activity are breaking down.
2011 2012 % ChangeTV 274 278 1,46%
Online 167 173 3,59%Radio 94 92 -2,13%
Mobile 54 82 51,85%Print 44 38 -13,64%
Other 45 36 -20,00%Total 678 699 3,10%
Average Time Spent per Day with Major Media by U.S. Adults
http://www.emarketer.com/Article/Consumers-Spend-More-Time-with-Mobile-Online-Growth-Slows/1009431
Percentage of usage within the home (U.S.)
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
79%
Smartphone Tablet
60%
31%
of Americans use a mobile phone for the majority of their Internet access
http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspx
45%
of Americans 18-29 use a mobile phone for the majority of their Internet access
http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspx
3 inches 70 inches
Adapted from “The Six Inch Gap” by Luke Wroblewski at http://www.lukew.com/ff/entry.asp?1679
2011 2012 % ChangeTV 274 278 1,46%
Online 167 173 3,59%Radio 94 92 -2,13%
Mobile 54 82 51,85%Print 44 38 -13,64%
Other 45 36 -20,00%Total 678 699 3,10%
77% of time Americans spend using TV is spent also using another device (49% with a phone)
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
New devices are demanding new experiences.
Consumption
Communication
Alerting
Gaming
Augmentation
Guidance
Creation
Alerting
Augmentation
Augmentation
Gaming
Gaming
Creation
Creation
Communication
Communication
Guidance
Guidance
New experiences require new sources of information.
25
The number of signals we can access digitally has grown exponentially. We’re approaching the limit of
what our current tools can extract.
26
The number of signals we can access digitally has grown exponentially. We’re approaching the limit of
what our current tools can extract.
To get to deeper knowledge and understanding, we need to get to a new way of listening: both how we
listen to signals, and what signals we listen to.
27
Teaser: Come to this afternoon’s expert session for
examples and discussion
As data and algorithms become more important, users need more information on how they’re used.
A user should have a clearer relationship with a system that
makes decisions for her.
“Our inability to describe and understand [technological infrastructure] reduces our critical reach, leaving us both disempowered and, quite often, vulnerable. !Infrastructure must not be a ghost. Nor should we have only mythic imagination at our disposal in attempts to describe it. 'The Cloud' is a good example of a dangerous simplification at work, akin to a children's book.” !- Julian Oliver
Transparency
Image: http://jessestallone.com/2012/02/01/conversations/conversations/
Agency
Virtuosity
“This book looks at everyday objects through a pair of terms: technology and technique. The first consists of the structures, devices, and systems we use; the second, of our skills in using them.”
- Edward Tenner
New interactions require new sources of information
New habits and new devices require new interactions
New sources of information require new ways of relating to complex systems
Matt Boggie @mattboggie