We need more data.We need more data-driven interactions.

We need better rules about using data.

Categories of activity are breaking down.

2011 2012 % ChangeTV 274 278 1,46%

Online 167 173 3,59%Radio 94 92 -2,13%

Mobile 54 82 51,85%Print 44 38 -13,64%

Other 45 36 -20,00%Total 678 699 3,10%

Average Time Spent per Day with Major Media by U.S. Adults

http://www.emarketer.com/Article/Consumers-Spend-More-Time-with-Mobile-Online-Growth-Slows/1009431

Percentage of usage within the home (U.S.)

http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

79%

Smartphone Tablet

60%

31%

of Americans use a mobile phone for the majority of their Internet access

http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspx

45%

of Americans 18-29 use a mobile phone for the majority of their Internet access

http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspx

3 inches 70 inches

Adapted from “The Six Inch Gap” by Luke Wroblewski at http://www.lukew.com/ff/entry.asp?1679

2011 2012 % ChangeTV 274 278 1,46%

Online 167 173 3,59%Radio 94 92 -2,13%

Mobile 54 82 51,85%Print 44 38 -13,64%

Other 45 36 -20,00%Total 678 699 3,10%

77% of time Americans spend using TV is spent also using another device (49% with a phone)

http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

New devices are demanding new experiences.

Consumption

Communication

Alerting

Gaming

Augmentation

Guidance

Creation

Alerting

Augmentation

Augmentation

Gaming

Gaming

Creation

Creation

Communication

Communication

Guidance

Guidance

New experiences require new sources of information.

25

The number of signals we can access digitally has grown exponentially. We’re approaching the limit of

what our current tools can extract.

26

The number of signals we can access digitally has grown exponentially. We’re approaching the limit of

what our current tools can extract.

To get to deeper knowledge and understanding, we need to get to a new way of listening: both how we

listen to signals, and what signals we listen to.

27

Teaser: Come to this afternoon’s expert session for

examples and discussion

As data and algorithms become more important, users need more information on how they’re used.

A user should have a clearer relationship with a system that

makes decisions for her.

“Our inability to describe and understand [technological infrastructure] reduces our critical reach, leaving us both disempowered and, quite often, vulnerable. !Infrastructure must not be a ghost. Nor should we have only mythic imagination at our disposal in attempts to describe it. 'The Cloud' is a good example of a dangerous simplification at work, akin to a children's book.” !- Julian Oliver

Transparency

Image: http://jessestallone.com/2012/02/01/conversations/conversations/

Agency

Virtuosity

“This book looks at everyday objects through a pair of terms: technology and technique. The first consists of the structures, devices, and systems we use; the second, of our skills in using them.”

- Edward Tenner

New interactions require new sources of information

New habits and new devices require new interactions

New sources of information require new ways of relating to complex systems

Matt Boggie @mattboggie