Maximising the potential of LinkedIn
Sue BeckinghamEducational Developer
Faculty of ACES
Sheffield Hallam Uni
Dave CottonSenior Careers Adviser
Careers & Employment
Sheffield Hallam Uni
Why would you or your students want to use
LinkedIn?
http://www.alexa.com/topsites/global
LinkedIn is in the Top 20 most visited websites in the world
Nearly 2 billion people searches on LinkedIn
LinkedIn Demographics
120+ million members worldwide 11m+ are recent graduates (2005-10) 20m+ members in Europe 5m+ members in the UK
Company presence 2m+ companies have a page
LinkedIn Groups 18 million members
LinkedIn Demographics
The key professional networking tool
the corporate office
the water cooler
the staff canteen
the bar
personal rolodex
The power of online connections
• recruitment/job seeking• develop a personal brand• opportunity to learn and share• global connections• maintain connections• ongoing 24/7 networking• ability to be known and found • 6 degrees of separation
4.74*
* new Facebook study
However…. an unprofessional profile can be more damaging than not having one at all.
http://www.alexa.com/topsites/global!
will find you!
Be mindful of how people search for information
LinkedIn ranks highly!
Who will look at your online profile?
What do people want to know about you?
Where will they use this information?
Why is your profile important?
When and how often do you update it?
How will you use your profile to your advantage?
Questions to consider
Maximise the potential of Groups
Student internships and graduate job opportunities
http://www.linkedin.com/studentjobs
Make use of the suite of apps available to promote yourself
and the University
Tip:
Promote conferences, workshops and open days.
Tip:
Upload presentations on SlideShare and show them on your LinkedIn profile.
Tip:
Include books you have authored/edited
Follow other people's lists
Tip:
Share polls via Facebook and Twitter to maximise responses
Discussion
Sharing ways LinkedIn has been used to engage students and develop their
online professional profile
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